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There’s a change in the stars! A big shift is happening at North Star. And, like any changes, it’s not without growing pains. Or, in this case, shrinking pains.

On February 1, 2024, North Star will shift away from the agency-style business model we’ve relied on since 2019. We’re parting ways with the majority of our fabulous team (which is very hard to do, since they are truly rockstars) and slimming down on our services and capacity.


The honest truth is that the current agency model no longer supports our long-term, personal visions or business goals.

We wholeheartedly believe that small businesses like North Star should be structured in a way that allows for stability. That often means pumping the breaks on the endless-growth, hustle mentality that plagues our world.

Similarly, it means that what served the business one, two, or five years ago may not serve it now.

This has been a deeply difficult decision to make because we truly value our team and the skills they bring to the table. At the end of the day, however, we need to consolidate our resources and get back to the basics. 

Here’s what that means:

2024 Content Marketing Strategy & Copywriting Support with North Star

While our team and service suite are both shrinking, there are still ways you can work with North Star to align your content strategy and make sure you’re hitting your marketing goals. Here are the best ways we can collaborate in 2024:

    • DIY Templates: Our template shop is open! These are the templates we and our writers have used, tested, and iterated on for several years as we write for our clients. Click here to take a look.
    • Marketing Strategy Support: Marie, one of North Star’s co-founders, will be available for 1:1 coaching & consulting support around a limited number of marketing campaigns. If you’re interested in tapping into her years of expertise and experience, click here to fill out our contact form.
    • Copywriting Support: For the moment, we are at full capacity. If you want to work with us for a copywriting project, please DO still reach out to us. We’re actively building a wait list and will take projects on a strictly case-by-case basis.

We’ll be archiving our social media accounts for now. In addition, our website will undergo some changes to more accurately reflect our business’ 2024 offerings. You may receive the occasional email from North Star, but we don’t have any particular cadence in mind.

There are quite a few shifts represented here. We hope you’ll consider reaching out if you’d like to work with North Star. Thank you so much for being part of our community as we grow, shrink, evolve, pivot, and change. We appreciate you so much!

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