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Case Study: How a Strategic Approach To Content Creation Helped Joe Lapin Exceed His Clients’ Expectations
About Joe LapinJoe Lapin is currently the Vice President of Marketing at Bisk, online learning service provider. Prior to this role, he founded Campbell Learn, a consulting firm that specialized in enrollment marketing in higher education. They leveraged the power of...
How To Clean Your Email List Without Killing Your Biz
So you’ve built an email list. Congratulations! Building an audience is one of the most important pieces of getting your message out to the world. Unfortunately, you may have noticed that your hard-earned subscribers aren’t exactly engaging. When this happens, it...
How to Cure Content Creator Burnout
Are you experiencing content creator burnout? You know—that feeling of complete overwhelm when faced with all of the content you should be producing… and aren’t? Let’s face it. We all know how important creating quality content is for our business—the sort of content...
How to Launch Like a Boss
The word “launch” brings up all sorts of different emotions: fear, anxiety, excitement. Your reaction will probably vary depending on whether you’ve run a launch before, what your results were, and what your energy levels are. A launch that feels fun rather than...
Five Pitfalls to Avoid in Your Welcome Email Sequence
First impressions matter, and your welcome email sequence is no different. It's your first and best chance to build rapport with new contacts and show them how you can help them achieve their goals. When an internet stranger has entrusted you with their email address...
7 Email Newsletter Best Practices That Actually Work With Your Marketing Strategy
Email newsletters can be a powerful tool, which is why they're an extremely popular strategy, especially among B2B businesses. Recent research shows that as many as 42% of customers actually prefer to be reached via newsletters. But taking full advantage of their...