by Jessica Lancaster | Mar 1, 2021 | Writers
Do you consider writing your business? If you run a company like we do, the answer’s a pretty obvious and resounding ‘yes’. But it’s not always such a simple answer. Writers {and other creatives} aren’t always taken seriously, and that can impact how you perceive your...
by North Star Team | Oct 22, 2019 | Messaging, Strategy
Business owners wear a lot of hats, some of them more glamorous than others. From being Content Marketing Strategist to Chief Sweeper Upper, when you’re the CEO, you often do it all. If you’re a 6, 7, or 8-figure income CEO, we’re guessing you’re pretty dang talented....
by Marie Parks | Oct 18, 2018 | Strategy
Are you feeling overwhelmed by all of the content you should be producing… and aren’t? Let’s face it. We all know how important creating quality content is for our business–the sort of content that shares your message, showcases your expertise, and...
by Jessi Honard | Oct 1, 2018 | Messaging
Every brand requires a clear message if it’s going to succeed. If you don’t clarify your message, it won’t be understood or seen, which means your business won’t grow. We refer to this clear message as your North Star. It’s the guiding...
by Jessi Honard | Sep 20, 2018 | Strategy, Thought Leadership
The word “launch” brings up all sorts of different emotions. Fear, anxiety, excitement. Your reaction will probably vary depending on whether you’ve run a launch before or not, what your results were, and what your energy levels are. A launch that...