by Jessica Lancaster | Nov 16, 2020 | Messaging, Thought Leadership
As a business owner, you have a lot of important responsibilities to your clients and customers, to your employees, and to yourself. But as a leader, you also have a responsibility to the world. That may sound a little dramatic, but it’s true. In order to create...
by North Star Team | Jun 10, 2019 | Messaging
We talk a lot in this business about “the why behind your what.” In building client loyalty, it’s so important to communicate to your audience the stories behind the business you’re running, because it’s those stories that endear you to your audience as you share...
by North Star Team | Mar 20, 2019 | Thought Leadership
One message you’ll find plastered on home décor items is “Do What You Love.” And I think we could all agree that this advice is most likely what motivated us to pursue this dream we’re living {entrepreneurship} in the first place: We want to do what we love! And kudos...
by North Star Team | Mar 4, 2019 | Messaging, Strategy
Developing a brand identity? Yeah, it’s hard. You’re an entrepreneur. A thought leader. A world changer. And you’re doing your dangdest to leverage your brand strategy to knock it out of the park. But being a world changer and a thought leader can be a little...
![How To Cull Your List Without Killing Your Biz [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/1-2.png)
by Jessi Honard | Nov 1, 2018 | Strategy
So you’ve built an email list. Congratulations! Building an audience is one of the most important pieces of getting your message out to the world. Unfortunately, you may have noticed that your hard-earned subscribers aren’t exactly engaging. When...
