by North Star Team | Jul 14, 2022 | Messaging
“What is brand voice and why do I need it?” is a question we are often asked by fellow entrepreneurs. It’s true that there are so many issues to consider when running a successful business, but Brand Voice is something that can’t be neglected...
by North Star Team | Mar 20, 2020 | Messaging, Strategy
When a crisis hits, how do you respond? The world is experiencing the unprecedented impact of a global pandemic. Businesses are closing, people are being told to stay home, and everyone is reeling. Emotions are high. Uncertainty is status quo. So how do you, the...
by North Star Team | Aug 21, 2019 | Strategy
So we’re pretty sure you’re hiding something, and we’re here to tell you that we know ALL about it. Okay, well, we don’t know all about it yet, but we will! {If you take our advice, that is…} How do we know? Because we’ve worked with people like you before. We know...
by North Star Team | Jun 10, 2019 | Messaging
We talk a lot in this business about “the why behind your what.” In building client loyalty, it’s so important to communicate to your audience the stories behind the business you’re running, because it’s those stories that endear you to your audience as you share...
by Marie Parks | Aug 31, 2018 | Thought Leadership
How we talk to ourselves makes a difference. It can lift us up, or it can tear us down into itty-bitty pieces of meh. It can translate into actions that help us move forward, or actions that leave us feeling stuck. This is the power of self-talk and the...