by Jessica Lancaster | Nov 16, 2020 | Messaging, Thought Leadership
As a business owner, you have a lot of important responsibilities to your clients and customers, to your employees, and to yourself. But as a leader, you also have a responsibility to the world. That may sound a little dramatic, but it’s true. In order to create...
by North Star Team | Dec 11, 2019 | Strategy
Organic traffic remains one of the most powerful methods for driving traffic, and it’s full of bright, shiny promises. Pageviews in the hundreds of thousands {millions, even!}, social media followings that worship your brand, and email lists so long they resemble a...
by North Star Team | Nov 5, 2019 | Messaging, Strategy
In the fiction writing world {and high school English} there’s a common phrase: “Show, don’t tell”. This refers to the fact that it’s WAY more compelling to write something like, “the icy cold metal of the doorknob bit into her fingertips as she twisted the handle,”...
by North Star Team | Oct 22, 2019 | Messaging, Strategy
Business owners wear a lot of hats, some of them more glamorous than others. From being Content Marketing Strategist to Chief Sweeper Upper, when you’re the CEO, you often do it all. If you’re a 6, 7, or 8-figure income CEO, we’re guessing you’re pretty dang talented....
by North Star Team | Aug 7, 2019 | Messaging
Before we jump into how you can leverage the art of storytelling in your branding, let’s start with a little “Once Upon a Time.” {See? We take our own advice!} A long time ago in a far away land {also known as Texas}, we decided to take a huge risk and go into...
