by Jessi Honard | Oct 1, 2018 | Messaging
Every brand requires a clear message if it’s going to succeed. If you don’t clarify your message, it won’t be understood or seen, which means your business won’t grow. We refer to this clear message as your North Star. It’s the guiding...
by Jessi Honard | Sep 20, 2018 | Strategy, Thought Leadership
The word “launch” brings up all sorts of different emotions. Fear, anxiety, excitement. Your reaction will probably vary depending on whether you’ve run a launch before or not, what your results were, and what your energy levels are. A launch that...