by Jessi Honard | Aug 15, 2018 | Strategy
A clear message is the difference between a business that thrives and one that barely survives. Why? Because clarity is what allows your audience to know who you are and how you can help them. But messaging isn’t stagnant. It shifts and grows with us...
by Marie Parks | Aug 7, 2018 | Messaging
Audience evolution happens when the people you serve shifts over time. When this happens, it’s more important than ever to create clear messaging. Has your audience changed since you started your business? If you’ve gotten more specific on who your target...
by Jessi Honard | Jul 31, 2018 | Messaging
It’s inevitable that our entrepreneurial journey will result in a few shifts and changes. After being in business for a while, you may look back on the early stages of business and barely recognize yourself (or your business). But if you’re not taking the...