by North Star Team | Jul 14, 2022 | Messaging
“What is brand voice and why do I need it?” is a question we are often asked by fellow entrepreneurs. It’s true that there are so many issues to consider when running a successful business, but Brand Voice is something that can’t be neglected...
by North Star Team | Dec 11, 2019 | Strategy
Organic traffic remains one of the most powerful methods for driving traffic, and it’s full of bright, shiny promises. Pageviews in the hundreds of thousands {millions, even!}, social media followings that worship your brand, and email lists so long they resemble a...
by North Star Team | Jun 10, 2019 | Messaging
We talk a lot in this business about “the why behind your what.” In building client loyalty, it’s so important to communicate to your audience the stories behind the business you’re running, because it’s those stories that endear you to your audience as you share...
by North Star Team | May 21, 2019 | Strategy
One of the things we hear all the time from CEOs is that they’re afraid to hand off their content writing to an outside source. Why? Because they’re afraid of losing their voice. If that makes you think of Disney’s The Little Mermaid, where Ariel gives her voice to...
by Erin Venable | Apr 25, 2019 | Messaging
“April showers bring May flowers,” or so the adage goes. But what do you do when you feel like ALL you’ve experienced lately is “showers” {complete with pummeling hail, strong wind, and a tornado or two}, and you’re just not sure you can hold on until your proverbial...
