by Jessica Lancaster | Mar 1, 2021 | Writers
Do you consider writing your business? If you run a company like we do, the answer’s a pretty obvious and resounding ‘yes’. But it’s not always such a simple answer. Writers {and other creatives} aren’t always taken seriously, and that can impact how you perceive your...
by Jessica Lancaster | Nov 16, 2020 | Messaging, Thought Leadership
As a business owner, you have a lot of important responsibilities to your clients and customers, to your employees, and to yourself. But as a leader, you also have a responsibility to the world. That may sound a little dramatic, but it’s true. In order to create...
by Jessi Honard | Aug 15, 2018 | Strategy
A clear message is the difference between a business that thrives and one that barely survives. Why? Because clarity is what allows your audience to know who you are and how you can help them. But messaging isn’t stagnant. It shifts and grows with us...
