by Jessica Lancaster | Nov 16, 2020 | Messaging, Thought Leadership
As a business owner, you have a lot of important responsibilities to your clients and customers, to your employees, and to yourself. But as a leader, you also have a responsibility to the world. That may sound a little dramatic, but it’s true. In order to create...
by North Star Team | Nov 5, 2019 | Messaging, Strategy
In the fiction writing world {and high school English} there’s a common phrase: “Show, don’t tell”. This refers to the fact that it’s WAY more compelling to write something like, “the icy cold metal of the doorknob bit into her fingertips as she twisted the handle,”...
by North Star Team | Aug 21, 2019 | Strategy
So we’re pretty sure you’re hiding something, and we’re here to tell you that we know ALL about it. Okay, well, we don’t know all about it yet, but we will! {If you take our advice, that is…} How do we know? Because we’ve worked with people like you before. We know...
by North Star Team | Aug 7, 2019 | Messaging
Before we jump into how you can leverage the art of storytelling in your branding, let’s start with a little “Once Upon a Time.” {See? We take our own advice!} A long time ago in a far away land {also known as Texas}, we decided to take a huge risk and go into...
![Create Copy that Connects through Gratitude [Video]](https://www.northstarmessaging.com/wp-content/uploads/2018/12/BLOG-TEMPLATE-21.png)
by North Star Team | Dec 17, 2018 | Messaging
This holiday season (whether you’re celebrating or not) is a great time to let the people in your world know how grateful you are for them. And when your copy and content reflect your love and appreciation for your audience, everyone wins. In Episode 24 of the...
