by North Star Team | Jul 14, 2022 | Messaging
“What is brand voice and why do I need it?” is a question we are often asked by fellow entrepreneurs. It’s true that there are so many issues to consider when running a successful business, but Brand Voice is something that can’t be neglected...
by Jessica Lancaster | Nov 16, 2020 | Messaging, Thought Leadership
As a business owner, you have a lot of important responsibilities to your clients and customers, to your employees, and to yourself. But as a leader, you also have a responsibility to the world. That may sound a little dramatic, but it’s true. In order to create...
by North Star Team | Feb 4, 2020 | Messaging
Superbowl Sunday just wrapped up. Amidst the feelings about the game itself and the MANY opinions about the half-time show {Mine? Rock it, ladies.}, there’s a familiar debate taking place online. It’s the Great Commercial Debate. Which Superbowl commercial was the...
by North Star Team | Jul 16, 2019 | Messaging, Strategy
For most of you who are CEOs of established businesses, running hard is never a problem. It’s never a question of whether or not you are going to go after everything you can with EVERYTHING in you. In fact, one of the reasons you have been so successful is due to...
by North Star Team | Jun 4, 2019 | Strategy
As an established entrepreneur, you already have your plate full with running your business, being the visionary, and managing the million other hats you wear throughout the day. However, regardless of how awesome your big idea is or how unique your services, if...
