Press Kit

Too many CEOs are stuck wondering what content really resonates with their audience.

About North Star Messaging + Strategy

At North Star, we focus on brand voice and content strategy. Our proven Brand Voice Process captures the voice and stories of CEOs and empowers them to outsource content creation, once and for all. Our content strategy services help you plan out and optimize your content so that it meets your current business goals.

Founded in 2010 by Jessi Honard + Marie Parks, North Star supports business owners through content strategy consulting services, brand voice development, and copywriting. With a fully digital team of talented strategists, writers, editors, and project coordinators, North Star has successfully supported hundreds of business and nonprofits.

Services + Products

Content Strategy: Professional guidance and recommendations around launch strategy, email optimization, and long-term content planning.
Brand Voice Consulting: Development of in-depth Brand Voice Guides to support businesses in outsourcing content creation.
Copywriting: Development of a wide variety of content, including sales pages, websites, email sequences, opt-ins, landing pages, case studies, and more.
Content Templates: Plug-and-play templates that allow business owners to develop their own content based on best practices.

Jessi Honard

Co-Founder

Jessi’s professional background includes education, marketing, and sales. A writer by trade, she’s passionate about combining concise, personality-driven language with a clear strategy that leads to measurable results.

Marie Parks

Co-Founder and Content Strategist

Marie got her professional start in the nonprofit sector as a grant writer, where she learned about the power of persuasion. She strives to make each client feel heard and understood, and her superpower is marrying heart and logic to make for powerful copy.

Natasha Singh

Operations Manager

Natasha’s love for organization started the first day of preschool, where she brought out her color-coded, tabbed binder, and there was no going back. She has 15+ years of experience managing projects and streamlining processes in multiple industries.

Media Mentions + ARTICLES

Authority Magazine | How We Plan to Rebuild in the Post-COVID Economy
Authority Magazine | They Told Me It Was Impossible and I Did It Anyway
Business News Daily | What Is a Vision Statement?
Huffington Post | 3 Truths About Growing Your Business Through List Building
Huffington Post | Your Ideal Client Doesn’t Matter (As Much As You Think)

MerlinOne | Most Important Ingredients for Developing a Successful Content Marketing Strategy
Mogul | Is Your Business REALLY Making an Impact?
Rice Alumni | Tips on Working from Home from Marie Parks ’08
Thrive Global | How Divorce Made Me a Better Business Owner
YFS Magazine | 5 Mind-Blowing Marketing Tips for Creative Entrepreneurs

Podcast Interviews

How CEOs Can Brand their Voice with Special Guest Marie Parks

by ABQ Business Podcast | Marie Parks with Jason Rigby | May 20, 2021

Scaling + Clockworking with a Team of Contractors

by Run Like Clockwork | Jessi Honard + Marie Parks with Emily Doyle | September 25, 2020

How Content Marketing Can Build Your ABQ Business

by ABQ Business Podcast | Marie Parks with Jason Rigby | March 12, 2020

Gifting Clients with Retreats and the Intangible Benefits

by Events for Entrepreneurs Podcast | Marie Parks with Jenn Murray | March 10, 2020

Discover Your Innovative Angle to Scale Your Impact Business

by Change Creator Podcast | Jessi Honard + Marie Parks with Adam Force | May 14, 2019

How Your Business Message can Empower You

by The Profitlevers Show | Jessi Honard + Marie Parks with Jason Withers | September 28, 2018

Discovering Your Voice

by The Next Level Life Podcast | Jessi Honard + Marie Parks with Christine Corcoran | May 20, 2018

The Return of the Word Nerd

by Copy that Pops | Jessi Honard with Laura Petersen | June 27, 2017

Copywriting Tips from a Word Nerd

by Copy that Pops | Jessi Honard with Laura Petersen | August 2, 2016

REPRESENTATIVE CLIENTS INCLUDE

CEOs

Jon Acampora (Microsoft Excel trainer)
Theresa Baretta (operations expert)
Tess Brigham (therapist and coach)
Lisa Carpenter (master coach)
Sonia Chopra, DDS (endodontist)
Kristin Cripps (real estate investing mentor)
Tobi Fairley (creative business mentor)
Stacey Harris (social media strategist)
Todd Herman (mental performance expert)
Dr Shannon Irvine (neuropsychologist)
Casey Lightbody (business strategist)
Tara Newman (business and leadership mentor)
Joe Tatta, PT, DPT (integrative pain care specialist)

ORGANIZATIONS

The Critical Thinking Child (education-focused, Chicago-based)
FieryFX (marketing consultancy)
Julie Rogers “Gift of Life” Program (health-focused, Texas-based)
Petrucci Marketing (marketing consultancy)
Rice University (ranked #16 in nation by U.S. News & World Report)
Run Like Clockwork (business operations consultancy)
UT Health School of Biomedical Informatics (ranked #4 in online health informatics programs by Best Value Schools)
University of St. Thomas (ranked #28 in regional universities in the West by U.S. News & World Report)