North Star Messaging + Strategy

Press Kit


Too many CEOs are stuck creating/editing content.

We’re here to fix that.

Our proven process captures the voice and stories of CEOs and empowers them to outsource content creation, once and for all.

Company Info
  • Messaging strategy + copywriting agency
  • Serving serving entrepreneurs + small businesses
  • Founded in 2010 by Jessi Honard + Marie Parks
  • Fully digital team serving clients worldwide
  • Staff of 9, including 2 CEOs, 1 COO, 1 social media manager, and 5 content creators
Services + Products
  • Messaging Strategy Consulting (including Brand Voice Sessions,  Messaging Strategy Intensives, courses, and workshops)
  • Copywriting (including sales pages, websites, email sequences, opt-ins, landing pages, and more)

North Star Leadership Team

Jessi Honard

Jessi Honard


As co-founder and co-CEO, Jessi brings to North Star her background in education, marketing, and sales. She’s passionate about sharing the power of clear messaging and strategic content with the world. Jessi advocates for the power of clear strategy, concise language, and a solid dose of authenticity and realness.

Marie Parks

Marie Parks


Marie co-founded and co-leads North Star with Jessi. She got her professional start in the nonprofit sector as a grant writer, where she learned about the power of persuasion. She strives to make each client feel heard and understood, and her superpower is marrying heart and logic to make for powerful copy.

Brigid Ward

Brigid Ward


Passionate, energetic, and full of strategic ideas, Brigid keeps the engines of North Star running. An invaluable member of the team, she gets the job done, whether it’s ensuring workflows are flowing, figuring out the techy bits of a program, or onboarding team members. She also gives the company’s valued clients lots of love.

Logos for Media Use

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Images for Media Use

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  • Tess Brigham (therapist and coach)
  • Lisa Carpenter (master coach)
  • Adrienne Dorison (Run Like Clockwork)
  • Todd Herman (mental performance expert)
  • Dr Shannon Irvine (neuropsychologist)
  • Casey Lightbody (business strategist)
  • Lacey Sites (business coach)
  • Stacey Harris (social media strategist)
  • Julia Wells (marketing strategist)
  • Rachel + Kyle Wright (Wright Wellness Center)


  • The Critical Thinking Child (education-focused, Chicago-based)
  • Julie Rogers “Gift of Life” Program (health-focused, Texas-based)
  • Rice University (ranked #16 in nation by U.S. News & World Report)
  • UT Health School of Biomedical Informatics (ranked #4 in online health informatics programs by Best Value Schools)
  • University of St. Thomas (ranked #28 in regional universities in the West by U.S. News & World Report)

Media Features + Mentions


  • Biz BFF Summit | Biz BFFs + Partners
  • CEO Stories | Choosing to Remain Business Partners | How to Stay Present + Visible in Your Business| Staying in Your Zone of Genius | How to Find Your Voice
  • Change Creator | Discover Your Innovative Angle to Scale Your Impact Business
  • Copy That Pops | Copywriting Tips from a “Word Nerd” with Jessi Honard
  • Copy That Pops | Return of the Word Nerd
  • Creative Empire | Core Values + Content Creation in Your Business with Marie Parks + Jessi Honard


  • Business News Daily | What Is a Vision Statement?
  • Huffington Post | 3 Truths About Growing Your Business Through List Building
  • Huffington Post | Your Ideal Client Doesn’t Matter (As Much As You Think)
  • MerlinOne | Most Important Ingredients for Developing a Successful Content Marketing Strategy
  • Mogul | Is Your Business REALLY Making an Impact?
  • Thrive Global | How Divorce Made Me a Better Business Owner
  • YFS Magazine | 5 Mind-Blowing Marketing Tips for Creative Entrepreneurs

For press + media inquiries, please reach out.