North Star Messaging + Strategy

Press Kit


Too many CEOs are stuck creating/editing content.

We’re here to fix that.

Our proven Brand Voice process captures the voice and stories of CEOs and empowers them to outsource content creation, once and for all.

Company Info
  • Messaging strategy + copywriting agency.
  • Serving serving entrepreneurs + small businesses + nonprofits.
  • Founded in 2010 by Jessi Honard + Marie Parks.
  • Fully digital team serving clients worldwide.
  • Staff of 15, including 2 CEOs and the following part-time positions: 1 COO, 9 writer/editors, 2 operations staff members, and 1 social media manager.
Services + Products
  • Messaging Strategy Consulting (including Brand Voice Intensives,  courses, and workshops).
  • Copywriting (including sales pages, websites, email sequences, opt-ins, landing pages, and more).

North Star Leadership Team

Jessi Honard

Jessi Honard


As co-founder and co-CEO, Jessi brings to North Star her background in education, marketing, and sales. She’s passionate about sharing the power of clear messaging and strategic content with the world. Jessi advocates for the power of clear strategy, concise language, and a solid dose of authenticity and realness.

Marie Parks

Marie Parks


Marie co-founded and co-leads North Star with Jessi. She got her professional start in the nonprofit sector as a grant writer, where she learned about the power of persuasion. She strives to make each client feel heard and understood, and her superpower is marrying heart and logic to make for powerful copy.

Brigid Ward

Brigid Ward


Passionate, energetic, and full of strategic ideas, Brigid keeps the engines of North Star running. An invaluable member of the team, she gets the job done, whether it’s ensuring workflows are flowing, figuring out the techy bits of a program, or onboarding team members. She also gives the company’s valued clients lots of love.

Media Mentions + ARTICLES

  • MerlinOne | Most Important Ingredients for Developing a Successful Content Marketing Strategy
  • Mogul | Is Your Business REALLY Making an Impact?
  • Rice Alumni | Tips on Working from Home from Marie Parks ’08
  • Thrive Global | How Divorce Made Me a Better Business Owner
  • Thrive Global | “Be Yourself” with Jessi Honard and Candice Georgiadis
  • YFS Magazine | 5 Mind-Blowing Marketing Tips for Creative Entrepreneurs

Podcast Interviews

How CEOs Can Brand their Voice with Special Guest Marie Parks

by ABQ Business Podcast | Marie Parks with Jason Rigby | May 20, 2021

Scaling + Clockworking with a Team of Contractors

by Run Like Clockwork | Jessi Honard + Marie Parks with Emily Doyle | September 25, 2020

How Content Marketing Can Build Your ABQ Business

by ABQ Business Podcast | Marie Parks with Jason Rigby | March 12, 2020

Gifting Clients with Retreats and the Intangible Benefits

by Events for Entrepreneurs Podcast | Marie Parks with Jenn Murray | March 10, 2020

Discover Your Innovative Angle to Scale Your Impact Business

by Change Creator Podcast | Jessi Honard + Marie Parks with Adam Force | May 14, 2019

How Your Business Message can Empower You

by The Profitlevers Show | Jessi Honard + Marie Parks with Jason Withers | September 28, 2018

Discovering Your Voice

by The Next Level Life Podcast | Jessi Honard + Marie Parks with Christine Corcoran | May 20, 2018

Core Values + Content Creation in Your Business

by Creative Empire Podcast | Jessi Honard + Marie Parks with Reina Pomeroy + Christina Scalera | November 23, 2017

Using Your Voice to Stand Out in a Crowded Market

by Freedom Driven Success | Jessi Honard + Marie Parks with Jessica Rodriguez | November 7, 2017

The Return of the Word Nerd

by Copy that Pops | Jessi Honard with Laura Petersen | June 27, 2017

Copywriting Tips from a Word Nerd

by Copy that Pops | Jessi Honard with Laura Petersen | August 2, 2016



  • Jon Acampora (Microsoft Excel trainer)
  • Theresa Baretta (operations expert)
  • Tess Brigham (therapist and coach)
  • Lisa Carpenter (master coach)
  • Sonia Chopra, DDS (endodontist)
  • Kristin Cripps (real estate investing mentor)
  • Tobi Fairley (creative business mentor)
  • Stacey Harris (social media strategist)
  • Todd Herman (mental performance expert)
  • Dr Shannon Irvine (neuropsychologist)
  • Casey Lightbody (business strategist)
  • Tara Newman (business and leadership mentor)
  • Joe Tatta, PT, DPT (integrative pain care specialist)


  • The Critical Thinking Child (education-focused, Chicago-based)
  • FieryFX (marketing consultancy)
  • Julie Rogers “Gift of Life” Program (health-focused, Texas-based)
  • Petrucci Marketing (marketing consultancy)
  • Rice University (ranked #16 in nation by U.S. News & World Report)
  • Run Like Clockwork (business operations consultancy)
  • UT Health School of Biomedical Informatics (ranked #4 in online health informatics programs by Best Value Schools)
  • University of St. Thomas (ranked #28 in regional universities in the West by U.S. News & World Report)

Logos for Media Use

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Images for Media Use

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For press + media inquiries, please reach out.