Spread the love

With some truly incredible clients on our roster, since late 2018, North Star has fully embraced an agency model. It’s allowing us to support bigger projects, wider scopes, and more clients… all while continuing to give you the intimate, personalized, strategy-driven experience that we’ve become known for. Your story will be heard. Your content will reflect your business goals. Your powerful message will be shared.

We invite you to celebrate with us as we welcome aboard our newest writers {bringing our total up to SEVEN}!

Josh Verlin, Content Writer

A lover of the written word almost before he could talk, Josh grew up reading everything in sight — from classic novels to modern stories, newspapers, magazines, + more. Now, after spending most of the last decade focusing on a career as a sportswriter, he’s joining the North Star team and bringing his experience not just as an interviewer + writer but also as a successful entrepreneur into the fold.

Born and raised in the suburbs of Philadelphia, Josh has lifelong ties to the City of Brotherly Love, graduating from Philly’s own Temple University in 2012 with a degree in Broadcast Journalism. Though he originally had his sights set on law school, spending one year at Temple’s Beasley School of Law, Josh decided to switch his focus to his business, the City of Basketball Love {CoBL}. CoBL not only covered Philly-area amateur basketball full-time but also provided hands-on writing + reporting opportunities to dozens of young writers, many of whom used their time with the site to launch careers in media and/or public relations. Through CoBL, as well as working as a contributor to the Philadelphia Inquirer and Reuters/The Sports Xchange, Josh developed an ability to quickly get to know his subjects and write compelling personal stories on deadline, establishing an influential outlet from scratch while continually increasing his audience and visibility over a six-year span.

Currently a resident of the East Falls neighborhood of Philadelphia, Josh lives with his fiancée Aurora and their two cats, Luke and Dinah. When they’re not out on road trips or exploring the city, they can often be found watching movies, Michael Schur comedies {Parks & Rec, The Good Place, Brooklyn 99}, + Survivor.

Natalee Walker, Content Writer

Natalee is a writer turned social, digital and content marketing pro who moonlights as a poet.  She has experience across the technology, franchise (real estate, food + beverage, restoration, retail and fitness to name a few) and higher education industries. Natalee is based in Chicago and absolutely believes deep dish is the superior pizza.

Her intention is to find and tell a brand’s story, thanks to her degree in journalism. She helps businesses and brands connect with their audience by creating content that compels them to take the next step. She has written copy for just about everything, from blogs, websites, newsletters, infographics, video scripts, emails, social media and more. She’s interviewed industry experts, CEOs, students, franchisees and all types of audience members in between.

If she’s not writing, she’s likely somewhere hoping to find inspiration to write. Sources for that inspiration include visits to the MCA Chicago, movie nights, walks by the lake (in the 90-day window it’s warm enough to do so), trips to the local bookstore and afternoons at the coffee + juice spot down the block. Guilty pleasures include live tweeting her favorite TV shows (GoT anyone?), posting sushi rolls to her Instagram story and getting lost in Reddit threads.


A warm welcome to Josh and Natalee! They will be supporting us with all sorts of strategy and content creation, so expect to hear from them from time to time!

If you’d like to have a chance to work with them {and us}, click here to tell us about your project.


Spread the love