Master Your Messaging

Design a message that stands out + makes sales.

Brought to you by North Star Messaging + Strategy


When you started your business it was to make an impact. You had big plans to live the life of your dreams, achieve financial freedom, and change the world.

You seized your big idea, put in the hard work, and shouted your mission from the rooftops.

And then? Crickets. 

What gives? 

You were always told that if you followed your passion and did the work, results would follow.

But these days, it’s not that simple. Everyone’s inboxes are cluttered and newsfeeds are overcrowded. Everyone wants a piece of the pie, and attention is in short supply.

Even if you do get your big idea out there, there’s no guarantee it will be heard.

So, what’s going on?


Without a clear, concise message, your audience won’t connect with you or your mission. 

Instead, they end up with more questions than answers, and they won’t be inspired enough to ask. They might not even remember you after a few days. 

It’s easy to get off-course when you know what you stand for, but struggle to put it into words. When the sky’s the limit, getting lost can be dangerous.

BOTTOM LNE: If your message isn’t clear, your business won’t make the impact you desire.


You are so close to the successful business and life-changing impact you’ve dreamed of. 

When your messaging is spot on, here’s what your day-to-day looks like:

  • Your business grows by leaps and bounds, full of raving fans who love and understand you. They instantly spot you in a crowd, give a resounding “Hell yes!” to all of your posts, and love referring you to their friends.
  • You have no problem producing new content, because your messaging provides an internal compass that keeps your business on track.
  • From your website to your social media posts, your target clients can’t help but stop and pay attention. Your mission is clear, and everything you do supports it.
  • Your message is consistent, fresh, and full of personality. Your personality.

But how?

How can you create a message that clarifies your voice, shares your mission, and consistently attracts new clients? How do you take all of those amazing ideas spinning through your head and put them out to the world so everyone sits up and takes notice?


Master Your Messaging is an online DIY course will give you the tools you need to take control of your message and use it to build a sustainable business. That means creating content that speaks to your mission, reaches your audience, and converts your offers. 

It’s time to: 

  • Hone in on who you are, what you do, and why your clients need to hire you right now, so you’re never at a loss for what to say 
  • Create a consistent strategy for sharing your message with the world, so content creation comes with ease 
  • Develop a meaningful understanding of who you serve and how you serve them, making targeted content a breeze 
  • Be immediately recognizable to your tribe through consistent positioning, which means you’ll spend less time chasing clients 
  • Infuse your messaging with your unique personality, so you’re always putting your best foot forward with memorable content 
  • Bring your business to new heights through content that is so totally you that your target audience can’t help but fall in love

Your message is your business, and it deserves to be heard.


By the end of the course, you’ll have developed all of the core messaging you need to support a successful business. You’ll be able to: 

  • Create content tailored to your brand’s voice 

  • Keep all of your content on-message through a targeted mission statement, vision statement, and unique selling proposition 

  • Truly understand your target audience and how to forge a meaningful relationship with them

  • Write compelling website copy that reflects where you are now

  • Grow your email list through relationship-building techniques and content

  • Keep your messaging consistent across all platforms through a content strategy that works for you 

Thanks to the work I’ve done through the Master Your Messaging course I am so much more confident about sharing who I am, what I’m about, and the work I do. So much so that I decided to rip the band aid off yesterday and go live about it on my personal Facebook page. Major visibility block released!! So thank you!!

Kim Zielinski

Outlier Mom


When you commit to mastering your message, you’ll get:

⇒ Instant access to all five modules, so you can get started immediately

Weekly email check-ins to keep you on track and help you pace yourself

Video tutorials to guide you through each and every step of the process

Tons of streamlined worksheets, templates & resources to help you with each task

Module 1:

Your Content Pillars

Identify the content pillars that unify all of your messaging, and develop a Brand Voice Guide to keep you inspired and help you outsource your messaging. You’ll also explore how to use themes effectively in your messaging.

Module 2:

Your Target Audience

Discover what makes your business stand out, and how those unique qualities will resonate with your ideal audience. In this module, you’ll develop your own positioning statement and pinpoint your target client characteristics.

Module 3:

Your Story + Website

Chart your path, highlighting key milestones along the way. All the while, your story will lead your audience to their own epiphany: that they need to work with you. In this module, you’ll develop (or revise) your about page and home page.

Module 4:

Your Opt-In

Create a powerful opt-in built to showcase your skills and provide value to your audience. You’ll focus on developing a lead magnet that will grow your audience with the right kind of contacts.

Module 5:

Your Content Strategy

Develop consistent content (within social media and across the board) that brings value and exudes personality, while also promoting your offers. Your audience will instantly recognize your content and clamor to get on board.

I can’t speak highly enough about this course. I think it is absolutely essential.

Amanda Heal

Purpose, Vision, Future

Just who’s behind this course, anyway?

We’re Jessi Honard and Marie Parks of North Star Messaging + Strategy. We’ve been partners in copy since 2010, and between the two of us we’ve written staggering amounts of copy. (We won’t reveal our precise word count, but it’s somewhere in the millions range.) All that practice means we’re pumped to help you learn… and get super clear on your message.

Jessi has a passion for helping high-achieving entrepreneurs. She puts her years of experience in marketing and education to work, writing captivating, strategic copy with big results.

Marie has an eye for detail that she’s cultivated ever since her first life in nonprofit grant writing. Combining that with the coveted ability to combine heart and logic, Marie’s copy makes readers stop, drop, and read.

We now run a team of writers who support entrepeneurs just like you.

We’re passionate about messaging AND about showing you the most effective way to share your message with the world. We can’t wait to teach you how.

If you’re ready to elevate your content and take your business to new heights, we’re here to help.


You can invest in all the bells and whistles. A fancy website. A shiny logo. Killer colors.

But if your messaging is off, it won’t be worth a dime.

Developing a solid foundation for your business is key to your success. And if you’re struggling? It’s the best investment you can make, with ROI that lasts as long as your business does.



It goes way deeper than copywriting. We believe that, to be successful, your messaging should be personality-infused and mission-driven. We’ll guide you through the basics of why you’re doing what you’re doing in the first place, and then craft fresh messaging around your goals that attracts the right kind of people.


Are you a passionate entrepreneur? Do you want to get clear on your deepest purpose and how you can communicate that with the world to attract the right kind of people? Are you willing to put in the time and energy to reshape your messaging? Then this course is for you. It’s perfect for new and newish business owners, as well as those preparing for a rebrand or a refocus.


You’ll walk away with a personalized word bank and copywriting style, a strong inner compass guided by several key statements, a concise personal bio, an engaging about page, a home page that gets your readers excited, an irresistible opt-in, and a social media posting strategy that helps you meet your goals.


Many (but not all!) of the participants in Master Your Messaging already have a background in writing. The course is designed to meet you where you are, and give you access to the skills and resources you need to elevate your message. Both novice and experienced writers will grow through the copywriting and content development strategies offered through this course.


Get instant access to the Master Your Messaging Course for $597.

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