CAPTURE YOUR VOICE
Custom strategy sessions for the business owner who wants a clear, concise message and an unforgettable brand voice, so they can expand their impact.
YOUR MESSAGE HAS EVOLVED.
You know what you stand for, but you’ve outgrown your old message + strategies.
Does any of this sound familiar?
You’ve built your business from the ground up, but you aren’t sure your message reflects your current brand.
You know words matter, and you want to make sure the right words are being used to represent your brand, so you can connect with your audience in a powerful way.
You want to empower your current {or future!} team to create on-brand content that makes your audience stop, drop, and buy, but you don’t know where to start.
Your content marketing strategy feels more like throwing spaghetti against the wall than a true strategy. You need help focusing, so you can have a bigger impact than ever.
AS CEO, YOU DON’T HAVE TIME TO SPIN YOUR WHEELS.
You’re not into shiny objects. Instead, you’re all about strategic plans. You understand the value of a strong message, and you’re ready to sit down and map out your next level of success.
Imagine capturing your brand voice so well that anyone can reflect it, from your newest VA to a full-fledged content marketing team.
Imagine a message so resonant that your audience can’t help but hang on your every word.
Imagine a content map you can tackle with ease {or pass off to a team member without thinking twice}.
MAP OUT YOUR MESSAGING SUCCESS WITH AN INTENSIVE.
You know a clear message is non-negotiable.
It’s time to get the guidance you need to achieve clarity — so you can offload your content and keep growing in all the right ways.
At North Star, there are three paths you can choose from.
You were so easy to talk to, and you really understood where I was trying to go and what I was trying to do (even when I didn’t!).
PATH #1: BRAND VOICE SESSION
You’ve got brand colors, a brand logo, and brand photography… but do you have a brand voice?
From the words you use to the way humor shows up {or doesn’t}, your brand voice is what makes you sound like you. Capturing your voice is the first step towards handing off that mountain of content.
During your 1.5-hour Brand Voice Session, you’ll work with a North Star team member to brand how you communicate, so you can easily outsource your content.
Following your session you’ll receive your very own Brand Voice Guide, which includes:
Quick messaging wins, so you can start refining your message right away.
In-depth analysis of your content identity, including whether you’re a Rebel, Nurturer, Artist, Scholar, or Architect — and how that shows up in your content — so you and your team can replicate it with ease.
Brand stories to leverage with your audience, so you can create connections that last.
Which words and phrases to use and which to avoid, so your brand remains consistent across platforms.
Style guidelines, from what content pillars support your brand message to when to drop an f-bomb, so your team is all on the same page.
PATH #2: MESSAGING INTENSIVE
Does your message connect with your audience?
Don’t stop at with branding your voice. Go deep into your current message and make sure it’s reflected in your existing content.
During your 3-hour session you’ll redefine your vision, realign your mission, and walk away with:
A Brand Voice Guide for your business, which delves into your style, word choice, content identity and more — so you can outsource your content with ease.
A detailed understanding of how your vision, mission, audience, and content pillars are reflected in your business, and opportunities to capitalize on the content you already have.
Audit of up to 5 pieces of existing content for messaging recommendations, so you can update your current content to reflect your evolved message.
Creation of 3 new pieces of short-form content {bylines, media bios, elevator pitches, etc.}, designed to reflect your fresh position.
2 weeks of unlimited follow-up support, so you can get all your messaging questions answered.
The questions you asked me were really helpful. I see how the Intensive is a necessary part of the process. You’re the best copywriters I’ve ever worked with—you got me and what I wanted to say.
PATH #3: VIP MESSAGING DAY
Distraction free content planning for the busy business owner.
Imagine sitting down with an expert — in person! — for a full, distraction-free day to focus on your messaging strategy, Brand Voice, and content marketing plan.
A member of the North Star team will come to you to for a full day of focus and, yes, fun. Your VIP Messaging Day Includes:
Travel costs for North Star to come to you and set up a private, distraction-free space to work (U.S. and Canada).
A Brand Voice Guide for your business, which delves into your style, word choice, content identity and more — so you can outsource your content with ease.
A detailed understanding of how your vision, mission, audience, and content pillars are reflected in your business, and opportunities to capitalize on the content you already have.
Audit of up to 10 pieces of existing content for messaging recommendations, so you can update your current content to reflect your evolved message.
90-day, strategic content marketing plan ready to hand off to your team or implement on your own.
Creation of 5 new pieces of content {bylines, media bios, landing pages, etc.}, designed to reflect your fresh position.
30 days of unlimited follow-up support, so you can get all your messaging questions answered.
The messaging work was great and helped me learn a lot about my audience. And I really like the sales page copy that came from it. It resonates with my audience.
I had initially imagined we’d work on one project, but you helped me with multiple projects in the time we had, which was beyond anything I could ask for. It was so helpful to get clear on my brand story and see how I could incorporate it into my content.
Are you ready for your clear message?
Book a free 20 minute consult call and we’ll help you choose the best path forward.