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What an “evolved” message means in terms of business growth
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Signs you’ve evolved past your old message and are in need of a revamp
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The benefits of evolving your message to match where you are now in your entrepreneurial journey.
Skip around:
00:00 – 1:45: Welcome and Introduction!
1:45 – 5:10: What is an evolved message?
5:10 – 13:05: The signs you need for a more evolved message.
13:05 – 16:00: Benefits of an evolved message.
16;00 – 18:03: How do you evolve your message?
18:03 – 21:00: Evolved Entrepreneur Challenge
What is an evolved message? (1:45):
If you feel like your message is off, don’t worry
The signs you need for a more evolved message (5:10):
- You have changed or adjusted your services, purpose, audience, etc.
- You personally have changed.
- The people you work with or the offers you deliver feel outdated, out of sync, or unaligned.
- Your business model has changed, or your content has naturally shifted over time.
- You’ve gone through personal changes and transitions that have impacted your business.
For example, in our own business we started out writing resumes and cover letters. This worked for us back in 2010 when we were still holding down our full-time jobs. But we quickly outgrew the service, and the business as a whole needed to change into something more representative of our vision for the future. We transitioned into Owl Eyes Creative, a full-service copywriting team.
There we stayed until 2015, when we rebranded and became North Star Messaging + Strategy. This rebrand is the result of serving hundreds of clients and completing countless hours of work (both in our business and on our business). We realized we did more than copywriting. We helped our clients gain clarity around their message and feel confident in showcasing it throughout their business.
Our most recent shift was to incorporate messaging-driven leadership into the conversation. Again, we realized that the clients we loved serving more than any others were showing up as leaders in their field. So again, we adjusted our message (keeping true to the core of it) to add clarity and stay in line with our evolution.
Benefits of an evolved message. (13:05):
We don’t want to encourage you to wildly change your business model every year. But small, consistent tweaks can make a big difference. When your message reflects your evolution you’re able to:
- Attract the right people into your business
- Increase your revenue {because your content is clear and concise and leads to paying clients}
- Create on-brand, streamlined content that doesn’t take all your time and energy.
How do you evolve your message? (16:00):
If you know it’s time for an upgrade, great! If you’re not sure, think about when you last checked in with your messaging. If it’s been more than six months, it’s probably time.
The first step is to take stock of what has changed in the intervening time. Do an audit of your existing messaging, evaluate where you’ve grown, and then determine where to go.
And don’t forget to celebrate along the way!