EMAIL MARKETING FUNNEL INTENSIVE
Turn contacts into clients with a personalized email strategy
IS YOUR EMAIL FUNNEL FALLING FLAT?
You’ve heard over and over again that a strong email funnel is one of the most effective and reliable ways to turn prospective leads into paying customers.
But that doesn’t mean it’s easy.
Despite putting effort into growing your list, the success of your email list has left you feeling underwhelmed, to say the least. It’s not just discouraging… it’s starting to feel like a waste of time.
You’ve been told that a strong lead nurturing funnel will help—but that hasn’t been your experience. Yours has seen lackluster results (if you even have one).
You’re beginning to ask some hard questions—ones like:
Should I even bother with an email strategy, or is it a waste of energy?
Am I selling too much? Not enough? Is my funnel connected to the wrong offer altogether?
Is the content I send my new contacts even connecting with them? How do I know?
Am I overcomplicating this whole email funnel thing?
With so many variables to consider, it feels like it’s impossible to know how to get your desired results.
You could really use some trail markers—and some encouragement you’re on the right track.
WHAT IF YOU KNEW EXACTLY WHAT TO DO TO CONVERT MORE CONTACTS INTO CLIENTS?
Imagine how it would feel to know you have an optimized email funnel that nurtured new contacts and directly added to your bottom line… all while running in the background of your business (so you can focus on your 8 million other tasks).
We’re talking about a flexible lead nurturing funnel that’s not one-size-fits-all. One that’s adaptable, personalized, and lets your new contact know they’ve found the exact right person to help them—their very own North Star.
In a perfect world, your funnel would:
Make your contacts jump for joy when they see your name in their inbox, because they know they’re going to love what they read.
Earn your audience’s trust right from the first send, through messaging that addresses their needs, establishes your expertise, and doesn’t feel like a slew of skeevy sales pitches.
Need minimal maintenance once it’s up and running, creating space for you to focus on other areas of your marketing.
Boost conversions, allowing you to plan more reliably within your business and hit your goals more quickly.
Without a doubt, fully harnessing the power of email funnel marketing would have a major impact on your business—and your stress levels.
AN EMAIL MARKETING FUNNEL INTENSIVE WILL SHOW YOU THE PATH FORWARD
It’s time for a trail map you can follow—one with each checkpoint clearly labeled so you can plan your journey without worrying what’s around the corner.
By working with an expert, you can optimize your lead nurturing funnel and convert more prospects into clients.
Our Email Funnel Optimization Intensive gives you the chance to do just that.
You’ll work one-on-one with a North Star strategy expert to discuss your goals, identify gaps and opportunities in your funnel, and develop a strategic plan to increase conversions (and create better relationships).
“I was blown away by North Star’s attention to detail. Their holistic approach meant we could develop a strategy that took a lot of the pressure off me. I’d highly recommend them to anyone who’s looking for a content partner to grow their business.”
AFTER YOUR INTENSIVE, YOU’LL WALK AWAY WITH A DETAILED EMAIL MARKETING PLAN, OPTIMIZED FOR RESULTS
Your email list is brimming with opportunity. A strong email marketing funnel allows you to communicate, connect, and convert… without costing you a ton of time and effort.
During your Email Funnel Optimization Intensive, we’ll help you optimize your funnel to build relationships and sell your offers on autopilot… so you can focus on other priorities.
After your Intensive, you’ll have a plan that will:
Outline the changes you should make to your existing funnel (if you have one) to maximize its effectiveness and turn more prospects into customers.
Show you the ins and outs of a new email marketing funnel (if you haven’t put one in place yet), so your new contacts feel nurtured and loved.
Help you prioritize where to focus your attention so you can start boosting conversions as quickly as possible.
Give you confidence in your marketing, because you know you’ve got a solid, data-driven strategy to back you up.
“I am so grateful to have you all working with me on my business. I really feel like I have people who understand my business and are helping me grow. Thank you so much.”
WHAT TO EXPECT FROM YOUR EMAIL FUNNEL INTENSIVE
The purpose of our Email Funnel Optimization Intensive is to provide you with strategic support and data-driven recommendations that will maximize the results of your email funnel marketing.
You’ll leave your Intensive understanding:
Conversion Goals
How many contacts should you be aiming to turn into clients? We’ll help you determine the right number for your business based on the data.
Content Plans
Your email funnel is the perfect place to showcase your best content. We’ll walk you through which content to include as well as what might need to be created or revised.
Positioning Goals
How you communicate with your audience is key to converting them into paying clients. We’ll help you ensure that your messaging not only aligns with your brand but resonates with your audience—so they’re ready to buy when the time comes.
Optimization Opportunities
Even if you’re already converting, there are always things you can do to grow the numbers. We’ll look for opportunities to optimize the email funnel you already have so you can turn more contacts into clients.
“Your Intensive has helped me move past my block about communicating with my email list. Thank you!”
THE STEP-BY-STEP PROCESS
From start to finish, we’ve got you covered. Your Email Funnel Intensive are divided into three main phases:
PHASE ONE: AUDIT
During the first phase, we’ll take a look at the materials and ideas you already have to get our bearings.
This phase includes:
- A pre-session questionnaire so you can outline your vision and goals.
- An initial review of your existing email funnel, if you have one, as well as your offers, top pieces of content, and anything else you think would help us understand your business.
PHASE TWO: STRATEGY
This next phase is all about creating the plan that will get you from where you are now to where you want to be.
This phase includes:
- A 60-minute call with a North Star email funnel optimization specialist, where we’ll ask questions, dig into the details of your existing email strategy, and discuss your goals.
- Delivery of a customized plan for nurturing leads through a true-to-you email funnel based on your outlined goals so you and your team have strategic direction on how to proceed.
- Positioning and optimization recommendations to help ensure your content is resonating with your audience.
- Up to 2 rounds of edits on your plan to make sure it’s the best it can be.
PHASE THREE: EXECUTION
In this phase, we’ll finish up the Intensive process by providing additional tools and support designed to help you execute your plan successfully.
For this phase, you’ll receive:
- Email funnel checklist to help you confirm you have every piece of your funnel in place.
- A lead generation funnel template that will guide you through the structure of your completed funnel.
- Additional resources and tools we think might support you as they come up during your Intensive. We want you to have what you need to be successful!
- 2 weeks of additional Q&A support from your specialist about your strategic optimization plan.
YOUR INVESTMENT: $2,497
MEET THE EMAIL FUNNEL EXPERTS
We’ve been supporting business owners in creating content since 2010, and if there’s one thing we’ve learned across our years of experience, it’s that all content should be backed by intention.
Whether you’re creating an email funnel, launching a new offer, or trying to boost your social media engagement, you need a plan that’s not only driven by data, but also your goals and energy level.
Here at North Star, our job is to make sure your content succeeds so you can stop the directionless churn and start spending more time being a CEO.
FREQUENTLY ASKED QUESTIONS
Will the Email Funnel Intensive work for me if I don’t have an email funnel yet?
Yes! Having no existing funnel just means we can help you create one that’s optimized for success from the beginning.
How long does the process take from start to finish?
The process usually takes about four weeks. The timeline may shift based on how complex your funnel needs are and how much material you have for us to look through.
How far ahead should I schedule my Intensive?
Ideally, you should schedule your Intensive 1–3 months in advance of when you plan to implement your new funnel. That will give us enough time to guide you through the entire process and you enough time to pivot if anything changes.
Will you write the copy for my funnel?
This intensive is all about getting the right plan in place. If you need help writing the content, we offer copywriting services for one-off projects (which could include an email funnel) as a separate service. You can learn more about it here.