Copywriting + Content Creation Services
Outsource your content without sacrificing authenticity or results
Words matter. So does your time.
Whether you’re building your email list, nurturing your audience through your blog, or putting together a successful launch, you know words have power—power to cut through the noise, build trust with your audience, and convert clients.
Unfortunately, words also take time.
And as a CEO, time is your most valuable commodity.
You know there are other exciting initiatives and projects that deserve your attention, and yet all too often, you can’t help but get sucked into the craze of creating copy for your business.
Content creation has monopolized so much of your brain space that you find yourself:
Losing sleep over all the content you need to create to support your business goals, leaving little energy to actually make it.
Worried that your content won’t help you hit the big goals you’ve set for yourself, because you know there’s a difference between being a good writer and a good copywriter.
Frustrated at the challenge of outsourcing your content to a writer who can sound like you without actually being inside your head.
Say hello to the Content Bottleneck of Doom.
Despite the obvious challenges of trying to handle all your own copy creation, here you are, staring at a blank Google Doc, trying to carry the metaphorical backpack all on your own…
And it’s getting really heavy.
YOU’RE READY TO SHARE THE CONTENT CREATION LOAD WITH A WRITER WHO GETS YOU
You like creating copy, but you know that trying to do it all by yourself is unsustainable.
You need a writer you can rely on who can take on some of the burden when you need it—especially when it comes to key projects that could benefit from the expertise of an experienced copywriter.
And not just any copywriter.
You want to work with someone who’s able to think like a partner and peer. Who’s able to get your business, your voice, and your goals… and then turn them into compelling words that get the job done.
That way, you can:
Breathe a sigh of relief knowing you can offload copy creation, saving more energy for your passion projects.
Know your key content is designed and written to support your goals and follow best practices, because you know you’ve hired an expert writer.
Rest easy knowing your content will still sound like you, even when you didn’t write all of it yourself.
It’s time to share some of the load so you can get back on the path to being the business owner and visionary you set out to be.
COPYWRITING SUPPORT YOU CAN CALL ON WHEN YOU NEED IT
Just because you’re a talented and driven business owner doesn’t mean you have to tackle everything alone.
(After all, it’s not like you set off on a solo hike on the Pacific Crest Trail).
Having an expert writer in your corner to call on when you need it can provide much-needed relief from the burden of having to create copy all by yourself.
With our Copywriting and Content Creation services, you can outsource your project with confidence. Our expert writing team will become your content experts, ready to create compelling, personality-driven content designed to reflect your brand voice and help you hit your strategic goals.
“Your words truly transcribed my soul, being, and evolution. And I LOVE IT! The copy you wrote not only reflects the next stage in my journey, but it gives me confidence in being able to articulate what it is that I do, and who I serve. Whenever I start feeling like I’m wavering, I just pop back onto my website. Thank you!
— Theresa Truong, CEO of LoopLinc
“North Star has wonderful, lifesaving writers. They truly understand my writing style, as well as my passion and mission of my business.”
— Lemi-Ola Erinkitola, Founder of The Critical Thinking Child
“I love you so much! I wouldn’t be where I am today without you. I have so much gratitude for you!!”
— Sonia Chopra, DDS, Founder of E-School
OUTSOURCE AND OPTIMIZE YOUR CONTENT TO REACH YOUR GOALS
It’s not easy to trust someone with your voice. You want to feel confident handing the reins off to a writer who can sound like you, follow copywriting best practices, and create copy with a clear understanding of your goals.
That’s why, at North Star Messaging + Strategy, we follow a tried-and-true process that focuses on brand voice and content strategy.
Step One: Brand Voice
All of our copywriting and content projects begin with our signature Brand Voice Intensive.
During your Intensive, we’ll learn exactly how your brand communicates. You can learn all about our Brand Voice Process here.
Step Two: Strategy + Execution
Once we’ve documented your unique brand voice, it’s time to dive into copy creation.
After discussing your goals in detail, we’ll create a plan of action and work our writing magic while you get back to your other business priorities.
Step Three: Finalization
We want to make sure you feel good about the content you’ve received.
That’s why we include two rounds of revision on all deliverables. If you have a larger project, we’ll deliver content in batches so we can incorporate your feedback along the way.
Whether you have an upcoming launch, want to grow your list, or need to update your website, we’ve got you covered.
You can sit back and relax knowing you’ve got a team that:
Understands your business and your goals, ensuring that your project moves you toward the outcomes you’re looking for.
Captures the way you communicate with ease, creating copy that resonates with your audience just like if you had written it yourself.
Follows copywriting best practices, giving you confidence that your content is optimized for success.
Thinks about content strategically so you can rest assured that your content will drive real results.
MEET THE COPY CREATION EXPERTS
Having been in the content marketing and copywriting business since 2010, we’ve seen the power of authentic, strategic content firsthand.
We understand the impact of a well-positioned story. We know how to prioritize clarity over cleverness (while still making sure your content sounds like you). And we love taking a relationship-first approach to copy creation that prioritizes people without sacrificing profit.
From blog posts to emails to sales pages… your content is a direct line to your audience. You want it to sound authentic, and you want your audience to hang on to every word.
That’s where we come in. Our trained team of writers have learned how to immerse themselves in your voice and craft personality-driven content designed to get results.
“OMG the copy is amazing. Seriously amazing! I really enjoyed working with you. You guys are awesome and I hope we can work together again in the future. Thank you so much!”
— Jennifer Pham, Aligned Accounting
“After many years in the business, I FINALLY have a website whose look, structure and copy all cohesively and compellingly convey me. They are my go-to for future projects and get my strongest recommendation.”
— Ken Blackman, Relationship Coach
“I felt like I was working with more of a strategic partner than just a copywriter – a night and day difference to those I’d hired in the past. The messaging took my brand to a whole new level, and the results spoke for themselves.
Working with North Star was a fantastic investment and I’d highly recommend them to anyone who’s looking for a content and messaging partner to grow their business.”
— Jackson Kingsley, Founder of Five Day Film School
“I just have to say that my mind is BLOWN! The way you so gracefully put it everything sounds amazing! I sobbed. I just wanted to say, oh my gosh. This experience is Blowing. My. Mind. WHEW!”
— Monaye Marcia, Certified Life and Trauma Coach
FREQUENTLY ASKED QUESTIONS
How do I know if I’m ready to outsource my content?
You’re a business owner who’s seen success, but feels held back by all of the content your business requires. You know that if you had some expert copy creation support for key projects, you could relieve some of the burden and drive even more results for your business.
How long do these projects take?
It depends! The Brand Voice Process takes about 2 weeks total. Copywriting and content creation varies, depending on the scope of your project.
How far in advance should I schedule my project?
This depends entirely on the scope of your project and the needs of your business, but we typically have at least a one-month wait list, so please fill out our form as soon as you know you’ll need support.
I need support on a unique project. Can you help me?
Most likely! Although we certainly help clients create common content like blog posts, email sequences, and sales pages, those aren’t the only projects we’ve worked on by any means. Plus, we enjoy a good challenge! Fill out our contact form and we’ll schedule a call to discuss your copy creation needs and determine whether they’re a good fit for our North Star team!
What does the process look like?
The details of our process depend on your unique project. You can start by booking an application call, at which time we’ll discuss the nitty-gritty details of what the project timeline and outcomes will look like.
Do I need to have a Brand Voice Intensive?
Yes! While it might be tempting to want to “get straight to the writing,” we’ve found that failing to nail the brand voice is one of the biggest sources of frustration between a copywriter and a CEO.
Our Brand Voice Process bridges this gap by providing plenty of space for us to fully understand your message, voice, and vision. We won’t write content without it, because you deserve to feel fully represented.
Who does the writing?
We have an incredible team of talented copywriters and content strategists. When you lock in your project, you’ll be assigned a writer and a project coordinator who will become your main points of contact throughout the project.
What if I need ongoing copywriting support?
While our done-for-you copy creation service is designed for finite projects like launches and email sequences, we do offer a Content Consultancy package with a tier that includes ongoing copywriting and content creation support. You can learn more about this option here.