CONTENT STRATEGY SUPPORT
Professional support and guidance to make sure your content gets results
DOES YOUR CONTENT DO ITS JOB?
Content creation can be extremely fulfilling. After all, you started your business to share your expertise with others, and content is a huge part of bringing that vision to life.
But creating content also takes a huge amount of time and energy, and as a business owner, both of those are valuable (and limited) resources.
And that’s not the only issue. You also find yourself:
Unsure of what's working and what isn't.
Which makes it hard to optimize the good stuff and know what to ditch.
Struggling to tell whether your content resonates with your target audience.
You have no real way of telling which content will draw them in, builds relationships, and converts them into clients.
Pining for a clear content roadmap that helps you hit your goals.
You’re tired of feeling like you have to go back to the drawing board every single time you need to create content.
With how much effort you put into content and how important it is to the success of your business, you want to make sure that what you create actually does its job—and you could really use some strategic content support to show the path forward.
A LITTLE PROFESSIONAL GUIDANCE WOULD GO A LONG WAY
You’d love to have experienced eyes on your latest launch, email funnel, or social media campaign. That way, you can make sure it speaks to your audience, follows copywriting best practices, and is optimized for your goals.
It would also be a dream to have a brainstorming buddy with years of content marketing experience who could give you strategic support in creating content… so you don’t have to struggle to think of what to write in the moment.
And what about all that data? Open rates, click-through rates, page visits, conversions… Wouldn’t it be nice if you could sit down and go through all those numbers with a pro to turn them into a tangible content plan for improving results?
That way, you can:
Know which content supports you and which doesn't.
Allowing you to double down on what your audience wants and needs, without spending excess time and energy on what they’re not interested in.
Create content where every single word is intentional.
Not only do they speak to your audience, but they follow copywriting best practices and reflect your authentic voice.
Have a crystal-clear idea of how your content helps you hit your goals.
Experience content confidence like never before. When everything you create is tied directly to a business goal, it’s easier to track its direct ROI.
You need someone in your corner who can guide THE way—an expert who can help you create content plans and optimize your copy for success.
GET A STRATEGY MAP FOR ALL YOUR CONTENT NEEDS
Sometimes you need an expert to call on—a North Star to show you the way.
As a business owner, you may wear a lot of hats, but “content strategist” isn’t one you’re totally confident with—or want to wear full-time!
Our content strategy support packages give you access to a professional content marketing strategist in a consulting capacity. We’ll provide you with detailed feedback and support, a container for brainstorming, and the ability to dig into your data and make strategic content decisions (so you’re not left wondering whether your content works or not).
Content Strategy Intensives
One-time content strategy support for your next big project.
Launch Strategy
Optimize your next launch for success.
Setting yourself up for a successful launch starts way before the cart opens.
Our Launch Strategy Intensive will give you the chance to sit down with an expert who can examine your plan step-by-step and offer personalized recommendations for how to optimize it.
Together, you’ll develop a roadmap that will walk you through how to design your launch, what content you’ll need, how to position key pieces of content to connect with your audience, and show you where you can optimize to improve your launch’s success.
Email Funnel Optimization
Turn your contacts into clients.
A strong email funnel is one of the most effective ways to turn leads into customers. With the help of our experts, you’ll design an optimized funnel that nurtures new contacts and boosts conversions with minimal maintenance.
After the Intensive, you’ll have a detailed email marketing plan that shows you which content to include in your funnel, how to adjust your messaging so it aligns with your brand and resonates with your audience, and where you can optimize to turn more contacts into clients.
Content Strategy Deep Dive
Strategic support for any project standing in your way.
From developing your latest course to creating a blog strategy that works for you, we make the strategic planning simple.
Sit down with the experts, who will help you develop a customized roadmap for your upcoming initiative.
You’ll walk away with an easy-to-follow content plan for your project so you know exactly where to focus your energy to maximize results.
Content Strategy Retainers
For the business owner who wants a strategist in their back pocket.
The Content Consultancy
Ongoing support that drives results and helps you stay accountable to your goals.
You deserve to feel confident about your content 100% of the time. With ongoing content strategy support, you can take full advantage of the knowledge and expertise of a content marketing expert to help you plan out and optimize your content so that it meets your current goals.
Each month, you’ll benefit from a one-on-one call with a strategy expert, strategic content recommendations, and an accountability check-in to keep you moving forward. Plus, you’ll have the option to upgrade to additional support, including quality assurance and copywriting, depending on the needs of your business.
Get ongoing content strategy support from the experts.
“I am so grateful to have you all working with me on my business. I really feel like I have people who understand my business and are helping me grow. Thank you so much.”
— Tanya Gagnon, CEO of Miss Details
“North Star brings you through the fog into clarity around your content. I never realized how important messaging was, nor how to ensure I was getting it right until I worked with them. Five stars all the way.“
— Carmen Reed-Gilkison, Co-Founder of Encore Empire
FREQUENTLY ASKED QUESTIONS
How do I know I’m a good fit?
If you want to keep content creation in-house but are looking for objective, data-driven feedback, you’re in the right place. Our content strategy support is all about creating a partnership where we focus on strategy and refinement, while you (or your team) do the actual writing.
That said, we do have some options for businesses who are looking for additional copywriting support. If you prefer us to write for you, please check out our copywriting services or the Galaxy Tier of our Content Strategy Retainers.
How long do these projects take?
It depends! Our Intensives, including the Launch Strategy Intensive, the Email Funnel Optimization Intensive and the Content Strategy Intensive usually take about 4 weeks, from beginning to end. Retainers can vary more in their timeline, depending on how long you need support and what sort of content we’re collaborating on.
Who will I be working with?
We have an incredible team of talented strategists. When you lock in your project, you’ll be assigned a content strategist and a project coordinator who will become your main points of contact throughout the project.
What sort of feedback and guidance can I expect?
We’ll talk through your goals early on to make sure you’re receiving the feedback that’s most helpful. Our recommendations will focus on your strategic goals, copywriting best practices, brand voice, and any data you’ve collected to make sure you’re getting the most out of your copy and content plans.
How is this different from working with a business coach?
We focus strictly on content marketing and copywriting. Our expertise is in taking your big plans and making sure your content helps make them a reality.
“I was blown away by North Star’s attention to detail. Their holistic approach meant we could develop a strategy that took a lot of the pressure off me. I’d highly recommend them to anyone who’s looking for a content partner to grow their business.”
— Jackson Kingsley, Founder of Five Day Film School
“The process helped me gain more clarity around what I want to say to my audience and what my overall mission is for my business.”
— Tess Brigham, Therapist + Life Coach