Content Strategy Intensive
Get a customized content roadmap that connects + converts
ARE YOU LOST IN YOUR CONTENT?
Running a successful business requires a lot of content. But content for content’s sake doesn’t do you—or your business—any good.
With limited time and energy, you need to be creating goal-oriented content that can draw your audience in, foster connections, and convert them into clients.
But instead of feeling confident in your content, you feel a lot of uncertainty about what you’ve been creating and whether it’s optimized for success.
Maybe you’ve been creating content in sporadic spurts, leaving your audience feeling neglected and confused about how to work with you.
Or perhaps you have an abundance of content ideas but no clear direction about how to put them into action so they drive real results.
Or it could be that you’re hesitant about how to proceed on your next big project because you’re worried it won’t produce the outcomes you want.
Whether you lack a long-term content strategy or a clear plan for your upcoming project, you feel lost without a clear path forward.
WHAT IF YOU HAD A COMPASS TO GUIDE YOUR WAY?
Instead of letting the shoulds, woulds, and coulds keep you in the dark about your content, what if you had the help of an expert content strategist? Someone who could sit down with you, discuss your goals, develop a content plan, and make sure you’re creating copy that serves a purpose.
You could finally:
Tell writer’s block to take a hike and create consistent and intentional content that fosters real relationships with your audience.
Prioritize your ideas and develop a plan that turns your content into an effective tool for connection and conversion.
Proceed with your next project with confidence, knowing you’ve got a roadmap to follow that will help you hit your goals.
Having an expert by your side would be like having a compass in your back pocket—with their guidance, you’d no longer have to worry about getting lost.
A CONTENT STRATEGY INTENSIVE GIVES YOU YOUR PERSONALIZED ROADMAP TO CONTENT SUCCESS
No business owner should be an island, but often when it comes to content creation, it feels like we’re left to our own devices.
Sure, there are a million how-to guides, workshops, and trainings designed to help you create a content plan. But those resources don’t give you the same level of guidance as sitting down, one-on-one, with an expert to develop a plan that’s tailored to you and your business goals.
A Content Strategy Intensive gives you a chance to work side-by-side with an experienced content strategist to dig into your ideas, evaluate your goals, and develop a solid plan for your content, whatever your focus.
“I was blown away by North Star’s attention to detail. Their holistic approach meant we could develop a strategy that took a lot of the pressure off me. I’d highly recommend them to anyone who’s looking for a content partner to grow their business.”
AT THE END OF YOUR INTENSIVE, YOU’LL KNOW EXACTLY WHERE YOU’RE GOING AND HOW TO GET THERE
You deserve a content plan that doesn’t leave you feeling frustrated, burned out, and like you live inside an echo chamber.
During your Intensive, you’ll have the chance to talk through your long-term vision, immediate goals, and content conundrums.
From there, you can rest easy, knowing you have the support of expert content strategists in creating an easy-to-follow plan that will:
Give you a clear idea of how your content will support your goals so you know your energy is being put to good use.
Provide strategic recommendations for how to optimize your content for success, whether that means creating new content, revising, or repurposing.
Help you prioritize where to focus your attention so you can take on content creation with more confidence and less stress.
“I am so grateful to have you all working with me on my business. I really feel like I have people who understand my business and are helping me grow. Thank you so much.”
THE INS AND OUTS OF YOUR CONTENT STRATEGY INTENSIVE
Our goal is to make sure you walk away from your Content Strategy Intensive with a content plan that’s optimized for success—whether your focus is on a specific project or overall strategy.
With that in mind, here are a few specific areas we’ll focus on during your Intensive:
Business Goals
What outcomes are you aiming for during your next project or quarter? We’ll use data to help you determine appropriate goals and numbers for your business, whether they’re focused on attracting an audience, growing your list, or converting contacts into clients.
Content Plans
Whether you’re looking to create a long-term content plan or solidify the details of your upcoming website update or social media campaign, we’ll provide recommendations for what content should be created, revised, or repurposed.
Positioning Goals
Messaging plays a huge role in the success of your content. We’ll talk through how to position key pieces of content so your audience is engaged and ready to move to the next step—whatever that may be.
Optimization Opportunities
Here at North Star Messaging + Strategy, we’re all about working smarter not harder. We’ll help you identify where you can optimize what you’re already doing to improve the success of your content.
“Your Intensive has helped me move past my block about communicating with my email list. Thank you!”
THE CONTENT STRATEGY INTENSIVE PROCESS
Now that you’ve gotten a bird’s eye view of your Content Strategy Intensive, let’s take a look at the process in more detail. We’ve divided your Intensive into three key phases:
PHASE ONE: AUDIT
Your Intensive will kick off with a look at what you have in place already so we have a better understanding of how to provide guidance.
This phase includes:
- A pre-session questionnaire to clarify your vision and articulate your goals.
- An initial review of any existing content or data you provide that’s directly related to your project or strategy.
PHASE TWO: STRATEGY
During this part of the Intensive, we’ll give you your content compass—the plan that will show you exactly where to go and how to get there.
This phase includes:
- A 60-minute call with a North Star launch specialist to dig into the details of your project and generate supportive recommendations.
- Delivery of a customized content roadmap and suggested timeline based on your specific goals, providing you and your team with strategic direction on what to create, revise, or repurpose.
- Positioning recommendations to help you approach content creation with the message to get your audience’s attention.
- Up to 2 rounds of edits on your map to make sure it’s spot on.
PHASE THREE: EXECUTION
In this phase, we’ll wrap up the Intensive process by providing additional tools and support designed to help you execute your plan successfully.
For this phase, you’ll receive:
- Copywriting templates to help you create the content we’ve recommended.
- Additional resources and tools we think might support you as they come up during your session. We’ll make sure you have the resources you need to be successful.
- 2 weeks of additional Q&A support for questions as you dig into your content strategy.
YOUR INVESTMENT: $2,497
MEET THE CONTENT STRATEGY EXPERTS
Here at North Star, we believe content needs purpose.
Churning out endless content—or content without any goal in mind—won’t help you; in fact, it’s a recipe for stress and burnout. Instead, your content plans need to consider your energy level, connect with your audience, and support your goals.
We’ve been helping business owners with their content creation since 2010. Whether it’s generating new ideas from scratch or triaging existing plans, our job is to make sure your content succeeds.
From creating detailed launch plans to developing evergreen funnels and ongoing blog strategies, we’ve been in the thick of content creation for years. And we’ve helped hundreds of business owners take control of their content, allowing them to spend more time being CEOs instead of content churners.
FREQUENTLY ASKED QUESTIONS
How do I know if the Content Strategy Intensive is a good fit?
Our Content Strategy Intensive is designed for anyone who’s looking for expert guidance and support for their latest project or ongoing content strategy. Whether you’re looking to develop a detailed content plan for the next quarter or hoping to update your website, we can help you ensure that what you’re creating is optimized for success.
What specific strategy topics do you help with?
If you’re using content to support your business, we can help. Our clients have used an intensive to plan blog strategy, outline a course, develop a structure for an upcoming book that showcases their expertise, and more.
We also have two deep-dive intensives specifically designed to help you prep for your next launch or optimize your email funnel.
How long does the process take from start to finish?
The process takes about four weeks, but the timeline may shift depending on your business and the extent of your project.
How far ahead of my project should I schedule my Intensive?
Ideally, you should schedule your Intensive 2–3 months in advance. This will give you plenty of time to review your plan and make any necessary adjustments if the details of your project change.
Will you write my copy?
Copywriting isn’t included in this service, which is targeted toward strategy recommendations. That said, if you need help executing on your new strategy, we do offer a copywriting service for one-off projects, as well as a Content Strategy Consulting retainer with an option that includes both ongoing strategy and copywriting support.
What kind of results can I expect?
Every business is different, so we can’t guarantee any specific results. Plus, your success will largely depend on what you do with the recommendations we provide. What we can guarantee is that we’ll give you a clear plan that will help you create content with confidence.
Do you offer tech support?
No, but we’re more than happy to introduce you to the right expert from our incredible network of digital marketing partners.