ONGOING CONTENT CONSULTING SUPPORT FOR BUSY BUSINESS OWNERS
Stop churning and start converting with your own go-to content marketing strategist
IS CONTENT CONSUMING YOUR LIFE?
You started a business because you’re passionate about what you do. It’s what energizes you and gets you out of bed in the morning (aside from your cup of coffee, of course).
Unfortunately, running a company isn’t exactly what you thought it would be. Instead of CEO-ing, you find yourself caught up in other aspects of the business—especially content creation.
In today’s fast-paced digital world, creating content can feel like a full-time job all by itself. You feel pressured to create, create, create just to keep up.
It’s exhausting, time-consuming, stressful, and worst of all, not even guaranteed to get the results you want!
At this point, you’ve reached your limit. You feel:
Burned out from all the content churn, leaving you with little energy for other projects and even the temptation to stop creating content altogether.
Frustrated by all the noise online and unsure of how to make yourself more visible.
Discouraged by the lack of ROI you’re seeing, making you increasingly less motivated to keep producing.
Afraid to invest in a new strategy without a blueprint and the assurance that it’s going to work.
In short, you’re starting to wonder if you’ll ever have the time and energy to get back to doing what you love.
You need a plan you can consult before you proceed with your content.
WHAT IF YOU HAD AN EXPERT CONTENT MARKETING STRATEGIST TO GUIDE THE WAY?
At the end of the day, the burden of content creation and strategy is just too heavy to carry alone. If you had someone to point the way—like a trusted compass—it would make all the difference in the world.
Not just any someone, of course. We’re talking about an expert with serious content marketing chops who can sit down with you and the data and create a tangible plan to improve your results.
With dedicated content consulting, you could finally:
Recover from the exhaustion that’s been dragging you down, giving you back your creative energy.
Break through the noise and get more eyeballs on your content, allowing you to build trust with your audience.
Ensure your content is effectively generating leads and driving sales, meaning that your efforts will actually pay off.
Get back to being a CEO, because you know your content is getting the job done.
You need someone in your corner who can guide your content plans and help you optimize your content for success.
YOU’RE A CEO AT HEART, NOT A CONTENT CREATOR
While creating content can be fun, the churn is preventing you from doing it on your own terms. It’s time you put your trust in the experts so you can develop a strategy that produces results and get back to doing what you love.
With continuous content consulting, you can release some of the burden of content creation by handing off the strategy to an expert. By leveraging their experience and resources, you’ll be able to collaborate to create a customized plan that’s optimized for success.
Our Content Consultancy will provide you with a chance to work regularly with an experienced North Star marketing strategist.
They’ll consider your goals, evaluate your customer journey, and make strategic, data-driven recommendations on a monthly basis to help you generate leads and drive sales.
WITH THE CONTENT CONSULTANCY, YOU’LL ALWAYS HAVE EXPERTS TO LEAD THE WAY
You deserve to have confidence in your content 100% of the time, which is what the Content Consultancy is designed to provide you.
Your content marketing strategist will become your partner-in-content. They’ll serve as brainstorming buddy, data nerd, and content curator, helping you plan your launches, update your funnels, and stay accountable to your goals.
Each month, you’ll sit down with one of our strategy experts to talk through your long-term vision, set immediate goals, and ask questions that address your content concerns.
From there, you’ll walk away with:
A clear idea of how content will support your goals, both immediate and long-term plans.
Strategic recommendations for how to optimize your content so that it’s aligned with your customer journey.
Ongoing content consulting that gives you reassurance and creates accountability that will keep you moving toward your goals.
“I was blown away by North Star’s attention to detail. Their holistic approach meant we could develop a strategy that took a lot of the pressure off me. I’d highly recommend them to anyone who’s looking for a content partner to grow their business.”
— Jackson Kingsley, Founder of Five Day Film School
“The process helped me gain more clarity around what I want to say to my audience and what my overall mission is for my business.”
— Tess Brigham, Therapist + Life Coach
CHOOSE YOUR LEVEL OF SUPPORT
Here at North Star, we understand that each business is unique. That’s why we offer three levels of ongoing content support.
Each level starts with strategy, because content for content’s sake never helped anyone. At the higher levels, you can layer in feedback on specific pieces of content or even outsource your copywriting entirely.
Polaris
Strategy & Accountability
We’re here to support you as your go-to brainstorming buddy and content consultant.
With your goals in mind, we’ll design a content roadmap for success. Then, we’ll help you put it into practice and optimize it. Each quarter we’ll revisit your roadmap, adjust course if necessary, and celebrate your successes.
Constellation
Strategy & Content Feedback
Take the guidance & accountability of the Polaris tier to the next level with an extra layer of content feedback.
Work directly with an experienced content strategist & copywriter to accomplish everything from the Polaris Tier plus receive detailed feedback on individual pieces of content based on your goals, brand voice, and copywriting best practices.
Galaxy
Strategy & Copywriting Support
If you’re ready to hand off your content strategy and execution, the Galaxy tier might be for you.
Work with an expert copywriter who will fill strategic gaps in your content. From sales pages to website refreshes, take a step away from content production while knowing every word will consider your business’ goals and brand voice.
Not sure which path is right for you?
Book an exploratory call and we’ll make a recommendation based on your unique needs.
MEET THE CONTENT CONSULTING EXPERTS
Here at North Star, we’re committed to being your content compass.
After years of experience helping business owners take control of their content, we’ve developed the skills and wisdom to lead you on the path to success, no matter your needs or goals.
Whether you’re a branding expert who’s looking to expand your services, a business coach who wants to increase course enrollments, or a physical therapist who’s interested in generating more leads, we’ve got you covered.
Whatever your journey, leave it to us to keep you heading North.
“I am so grateful to have you all working with me on my business. I really feel like I have people who understand my business and are helping me grow. Thank you so much.”
— Tanya Gagnon, CEO of Miss Details
“North Star brings you through the fog into clarity around your content. I never realized how important messaging was, nor how to ensure I was getting it right until I worked with them. Five stars all the way.“
— Carmen Reed-Gilkison, Co-Founder of Encore Empire
FREQUENTLY ASKED QUESTIONS
How do I know which level of content consulting is right for me?
If you’re unsure about which level of support is right for you, we encourage you to go ahead and book an application call. Once we know a little more about your business, we can recommend the tier we think will best suit your needs.
What is it like working with North Star?
Our past clients have used words like invaluable, exciting, and relieving. We always kick off by taking the time to deeply understand you, your goals, and your business. Your dedicated team will become your go-to resource for everything content strategy related, meaning you no longer have to strategize alone.
So bring us your biggest vision, most out-there plans, and weirdest ideas. We’ll sit down with you, map out what makes sense, and help hold you accountable along the way.
What’s the difference between the two monthly calls?
Each month, we’ll see you twice. One call will be dedicated to strategy. This is where we’ll dig into what happened last month, determine if your content is getting the results you want, and recommend your next steps.
The second call is a container for you to get it done. So much of content marketing relies on taking action, and we want to make sure you have the space to do that! We’ll be there with you in case you have questions or want to troubleshoot, but this time is for you to put your plan into action.
What if I like writing my own content?
Not a problem! Being a CEO doesn’t mean you have to give up being a content creator. (We certainly haven’t!) That’s why both our first and second tier options are designed for business owners who want to keep hold of the writing or who already have a writer or team of writers.
What if I need copywriting?
You want it—we’ve got it! Creating content on your own can be one of the most burdensome parts of owning a business, which is why our Galaxy Tier includes regular copywriting. This is great if you have monthly content demands you want to outsource.
If you have more sporadic copywriting needs, we do offer à la carte copywriting services for those on the Polaris or Constellation Tiers. You can add these on when needed (as long as our capacity allows).
What results can you guarantee?
We can’t make any number-specific guarantees (and honestly, if anyone does, run for the hills). What we can promise is that our experts will provide you with consistent guidance, data-driven recommendations, and accountability support that will make a marked difference in the way you’re currently handling your content.
Why do I need ongoing content consulting? Can’t I just book a one-time strategy session?
One-time strategy sessions are a great option if you’d like recommendations on a specific project or immediate content goals. However, if you’re looking for long-term guidance on a wide range of content goals, our Content Consultancy is the best way to guarantee that you can always get your questions answered and receive the support you need.
Okay, I’m ready to have my own content marketing strategist! What are my next steps?
If you’re ready to put your trust in the experts so you can develop a results-driven content strategy and get back to running your business, you should book an application call today! We’ll get to know you and your business and help you decide which level of support is best for you.