we #ChangeTheStars by giving back.
One of our biggest values at North Star is contributing to our world and communities.
In addition to working exclusively with companies that give back, we donate to nonprofits, offer scholarships, and volunteer.
We are proud to make giving back a part of our business model, and we’re committed to inspiring others to do the same.
Philanthropy is talk-about-able.
So many business owners are afraid to talk about their philanthropic contributions — even if it’s one of their primary values. To many, it feels too much like bragging.
We want to #changethestars around this conversation, and promote the benefits of discussing your charitable giving. When you do, you attract clients who share your values, and you increase your impact by allowing them to be part of the process.
We give to two different causes, both of which are near and dear to us:
Diversity + Inclusion
In 2019, we donated to the Writing Excuses Retreat Scholarship Fund, supporting authors from diverse backgrounds.
In 2020, became corporate sponsors for Big City Mountaineers, an inclusive 501(c)(3) nonprofit facilitating outdoor exploration for under-resourced kids through transformative mentoring experiences.
The Environment + Planet Earth
In 2019, we contributed to the National Forest Foundation, a 501(c)3 nonprofit that spearheads a U.S.A.-wide reforestation effort. For every 1,000 words of copy we produced for our clients, we planted a tree.
In 2020, we donated to the National Forest Foundation again, this time based on % of revenue.
NUMBER OF TREES WE’VE HELPED PLANT IN HONOR OF OUR COPYWRITING ACCOMPLISHMENTS: 672
DEI, Anti-Racism, and Activism
In 2020, we issued a public statement about our support of the Black Lives Matter movement, as well as our commitment to anti-racism and anti-discrimination. We’re not content to let that statement be nothing more than words, so we’re following it up with the following actions. We have:
Required all new clients to comply with our anti-racism stance.
Committed to speaking out more regularly about injustice on our personal and business platforms.
Helped remove barriers to voting for our team, including making November 3rd a paid company holiday.
Adjusted our hiring processes to be more inclusive and equitable.
Evaluated our #ChangeTheStars model to promote more diversity, equity, and inclusivity.
Edited our contracts to include a clear reflection of our DEI values.
Since we committed to being transparent, we want to share our process with you.
There’s more to come, because this is a life-long commitment. Stay tuned!