by North Star Team | Nov 5, 2019 | Messaging, Strategy
In the fiction writing world {and high school English} there’s a common phrase: “Show, don’t tell”. This refers to the fact that it’s WAY more compelling to write something like, “the icy cold metal of the doorknob bit into her fingertips as she twisted the handle,”...
by North Star Team | Oct 22, 2019 | Messaging, Strategy
Business owners wear a lot of hats, some of them more glamorous than others. From being Content Marketing Strategist to Chief Sweeper Upper, when you’re the CEO, you often do it all. If you’re a 6, 7, or 8-figure income CEO, we’re guessing you’re pretty dang talented....
by North Star Team | Aug 21, 2019 | Strategy
So we’re pretty sure you’re hiding something, and we’re here to tell you that we know ALL about it. Okay, well, we don’t know all about it yet, but we will! {If you take our advice, that is…} How do we know? Because we’ve worked with people like you before. We know...
by North Star Team | Jul 16, 2019 | Messaging, Strategy
For most of you who are CEOs of established businesses, running hard is never a problem. It’s never a question of whether or not you are going to go after everything you can with EVERYTHING in you. In fact, one of the reasons you have been so successful is due to...
by North Star Team | Jun 4, 2019 | Strategy
As an established entrepreneur, you already have your plate full with running your business, being the visionary, and managing the million other hats you wear throughout the day. However, regardless of how awesome your big idea is or how unique your services, if...
by North Star Team | May 21, 2019 | Strategy
One of the things we hear all the time from CEOs is that they’re afraid to hand off their content writing to an outside source. Why? Because they’re afraid of losing their voice. If that makes you think of Disney’s The Little Mermaid, where Ariel gives her voice to...
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