by Jessi Honard | Jan 9, 2023 | Copywriting, Strategy
If the headlines are to be believed, robots are coming for writers. The new tool ChatGPT made a big impression recently, showing off everything from coding to creative writing. And we’ve gotta admit… it’s good. Which understandably led to a conversation in our company...
by Jessi Honard | Sep 20, 2022 | Copywriting, Strategy
The old adage ‘content is king’ has turned business owners everywhere into loyal subjects, frantically sending emails, posting TikToks, and blasting blogs. Unfortunately, content is a hungry king, and the constant demand for “more” has led entrepreneurs to slowly but...
by Jessi Honard | Aug 23, 2022 | Strategy
Running a business takes a lot of time and energy. Between content creation, business strategy, client delivery, sales conversations, relationship building, and the eight million other things to do… it’s no wonder we’re tired. Luckily, this is the exact problem Mike...
by Jessi Honard | Jul 28, 2022 | Copywriting, Messaging, Strategy
Do you have a good handle on your content strategy? When thinking about how to create a content strategy that works, there are a lot of intricate details to consider… and there’s a lot of bad information out there. It can be hard to sift through all of the...
by Jessi Honard | Apr 27, 2020 | Copywriting, Strategy
When it comes to content creation, the rule less is more applies. Even if you love writing up new blogs, emails, or social media posts, you don’t want to put yourself in a situation where everything screeches to a halt when inspiration dries up (or when...
by North Star Team | Mar 20, 2020 | Messaging, Strategy
When a crisis hits, how do you respond? The world is experiencing the unprecedented impact of a global pandemic. Businesses are closing, people are being told to stay home, and everyone is reeling. Emotions are high. Uncertainty is status quo. So how do you, the...
