How to Defeat Content Creator Burnout

by Jessi Honard | Sep 20, 2022 | Copywriting, Strategy

The old adage ‘content is king’ has turned business owners everywhere into loyal subjects, frantically sending emails, posting TikToks, and blasting blogs. Unfortunately, content is a hungry king, and the constant demand for “more” has led entrepreneurs to slowly but...

An Interview with Mike Michalowicz: Clockwork, Revised + Expanded: Design Your Business to Run Itself

by Jessi Honard | Aug 23, 2022 | Strategy

Running a business takes a lot of time and energy. Between content creation, business strategy, client delivery, sales conversations, relationship building, and the eight million other things to do… it’s no wonder we’re tired. Luckily, this is the exact problem Mike...

How to Create a Content Strategy That Works + 5 Myths to Avoid

by Jessi Honard | Jul 28, 2022 | Copywriting, Messaging, Strategy

Do you have a good handle on your content strategy? When thinking about how to create a content strategy that works, there are a lot of intricate details to consider… and there’s a lot of bad information out there. It can be hard to sift through all of the...

3 Examples of Evergreen Content to Create + Update

by Jessi Honard | Apr 27, 2020 | Copywriting, Strategy

When it comes to content creation, the rule less is more applies. Even if you love writing up new blogs, emails, or social media posts, you don’t want to put yourself in a situation where everything screeches to a halt when inspiration dries up (or when...

Content Marketing During a Crisis

by North Star Team | Mar 20, 2020 | Messaging, Strategy

When a crisis hits, how do you respond?  The world is experiencing the unprecedented impact of a global pandemic. Businesses are closing, people are being told to stay home, and everyone is reeling. Emotions are high. Uncertainty is status quo.  So how do you, the...

[1 min. Video] When Your CMS Feels Like a #Fail

by North Star Team | Jan 29, 2020 | Messaging, Strategy

Does your content marketing strategy feel like a big fail? Have you spent hours on creating a content plan, but the only person visiting your website is your mom? So NOW what? Don’t despair! Check out this quick video for tips on hanging in there {and what to do...