by Marie Parks | Feb 22, 2022 | Brand Your Voice, Podcast
EPISODE 74: Stop Treating Your Client Like Your Boss In this episode we will cover: Shifting your mindset from hired-gun to valued partner Signs that you’re in an unbalanced writer-client relationship Tips for establishing a healthier relationship with your client As...
by Jessi Honard | Feb 15, 2022 | Brand Your Voice, Podcast
EPISODE 73: Use Word Banks to Become a Content Chameleon In this episode we will cover: What is a content chameleon? How to mimic your client’s voice without sacrificing strategy The fastest way to learn your client’s vocabulary Three steps to become a content...
by Marie Parks | Feb 8, 2022 | Brand Your Voice, Podcast
EPISODE 72: Let’s Talk Sales Copy: How to Design a High-Performing Conversion Copy Plan In this episode we will cover: What is a conversion copy plan? Why writers are well equipped to provide strategic advice on conversion copy How to approach conversion copy...
by Jessi Honard | Feb 1, 2022 | Brand Your Voice, Podcast
EPISODE 71: How to Create a Strong Nurture Content Strategy In this episode we will cover: What is nurture content? Why does nurture content matter to both clients & writers? How do you shift your mindset from writer to writer & strategist? The keys to a...
by Marie Parks | Jan 25, 2022 | Brand Your Voice, Podcast
EPISODE 70: How to Get Out of Creative Block Learn how to get out of creative block. In this episode we will cover: Acknowledging when you need a break Creating your own writing retreat {no travel required} Reconnecting to your writing “why” Discovering the power of...
by Jessi Honard | Jan 18, 2022 | Brand Your Voice, Podcast
EPISODE 69: Avoider Words and Phrases Learn about your client’s avoider words and phrases. In this episode we will cover: What are avoider words and phrases? How to identify your client’s avoider words and phrases What you can learn from avoider words and...
