EPISODE 37: Messaging a Give-Back Strategy

EPISODE 37: Messaging a Give-Back Strategy

EPISODE 37: Messaging a Give-Back Strategy In this episode we will cover: Reasons brands hesitate to discuss their giveback strategy Why talking about giving back isn’t taboo How to align your messaging and values with a cause How giveback campaigns benefit your...
EPISODE 36: Who Is Your Messaging Calling In?

EPISODE 36: Who Is Your Messaging Calling In?

EPISODE 36: Who Is Your Messaging Calling In? In this episode we will cover: How word choice affects your audience Clarifying your messaging Transitioning your messaging with your audience The ICA and messaging Making messaging reflect your values Do you know who your...
EPISODE 34: Giving and Receiving Content Feedback

EPISODE 34: Giving and Receiving Content Feedback

EPISODE 34: Giving and Receiving Content Feedback In this episode we will cover: The four types of people giving content feedback A writer’s dream feedback goals Figuring out what’s breaking down in your critique process Ways to turn vague or unhelpful feedback into...
EPISODE 33: Managing the Client-Writer Relationship

EPISODE 33: Managing the Client-Writer Relationship

EPISODE 33: Managing the Client-Writer Relationship In this episode we will cover: Examining our assumptions and beliefs about the client-writer relationship Understanding and balancing power dynamics Using Brand Voice to strengthen communication Maintaining and...