by Jessi Honard | Jun 15, 2021 | Podcast
EPISODE 38: Should You Document Your Client’s Brand Voice? In this episode we will cover: Our company history with brand voice How tapping into brand voice benefits writers How tapping into brand voice benefits businesses The basic 3-step process for documenting brand...
by Marie Parks | Jun 8, 2021 | Podcast
EPISODE 37: Messaging a Give-Back Strategy In this episode we will cover: Reasons brands hesitate to discuss their giveback strategy Why talking about giving back isn’t taboo How to align your messaging and values with a cause How giveback campaigns benefit your...
by Marie Parks | Jun 1, 2021 | Podcast
EPISODE 36: Who Is Your Messaging Calling In? In this episode we will cover: How word choice affects your audience Clarifying your messaging Transitioning your messaging with your audience The ICA and messaging Making messaging reflect your values Do you know who your...
by Jessi Honard | May 25, 2021 | Podcast
EPISODE 35: Communicating Reasonable Content Expectations In this episode we will cover: What content creators can and can’t promise their clients Managing client expectations for content Setting clear boundaries Getting content expectations into your contract...
by Marie Parks | May 18, 2021 | Podcast
EPISODE 34: Giving and Receiving Content Feedback In this episode we will cover: The four types of people giving content feedback A writer’s dream feedback goals Figuring out what’s breaking down in your critique process Ways to turn vague or unhelpful feedback into...
by Jessi Honard | May 11, 2021 | Podcast
EPISODE 33: Managing the Client-Writer Relationship In this episode we will cover: Examining our assumptions and beliefs about the client-writer relationship Understanding and balancing power dynamics Using Brand Voice to strengthen communication Maintaining and...
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