by Jessi Honard | Oct 26, 2020 | Podcast
EPISODE 6: Are You in Control of Your Brand’s Message? In this episode we will cover: The unintentional brand message you’re putting out there Keeping your audience from calling B.S. What is your vision/mission {+ how it impacts your audience} Looking at your target...
by Marie Parks | Oct 19, 2020 | Podcast
EPISODE 5: Core Stories Every Brand Needs In this episode we will cover: Using storytelling as a strategy for relational connection Identifying the 5 story types (with examples) How to select your best stories for content marketing Practical tips for putting your...
by Jessi Honard | Oct 6, 2020 | Podcast
EPISODE 4: How to Capture Your Unique Voice In this episode we will cover: Why is it important to “capture” your voice. How does having a consistent voice help your bottom line? What components of your voice are necessary to capture? Why a human connection matters...
by Marie Parks | Oct 6, 2020 | Podcast
EPISODE 3: Meet Your Co-host, Marie Parks In this episode we will cover: Jessi + Marie – a decade of friendship What Marie loves about North Star How interviewing brilliant doctors propelled her to do what she does now How marketing + development converge in...
by Jessi Honard | Oct 6, 2020 | Podcast
EPISODE 2: Meet Your Co-host, Jessi Honard In this episode we will cover: How Jessi + Marie met Why we started our business + what it looked like Jessi’s affinity for the “Wizard of Oz” concept (+ how it relates to what she does now) How communication can have real...
by Marie Parks | Oct 6, 2020 | Podcast
EPISODE 1: What Is Brand Voice and Why Does It Matter? In this episode we will cover: How we define “brand voice” What happens if you don’t have a clearly defined brand voice? Can a big company have a specific brand voice? Building brand recognition Real benefits of...
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