by North Star | Jul 14, 2022 | Brand Voice
Imagine a business that changed its logo every single day. It would be difficult to keep up with them, right? And yet, the equivalent of your written logo—your Brand Voice—often gets pushed to the side or even forgotten. In fact, many business owners don’t even fully...
by Marie Parks | Oct 5, 2021 | Brand Voice, Podcast
EPISODE 54: Using Brand Voice for Writing Fiction In this episode we will cover: The importance of establishing strong brand voice in fiction writing How to apply your client copywriting skills to your creative writing pursuits Creating a brand voice for your story...
by Jessi Honard | Sep 28, 2021 | Brand Voice, Podcast
EPISODE 53: How to Capture Brand Voice By Bridging Spoken and Written Content Learn how to capture brand voice by bridging spoken and written content. In this episode we will cover: Ways writers learn their client’s voice The differences in brand voice through...
by Jessi Honard | Jul 27, 2021 | Brand Voice, Podcast
EPISODE 44: The ROI of Brand Voice In this episode we will cover: Why we created the Copywriting Character Quiz The benefits of capturing brand voice for writers The benefits of capturing brand voice for businesses How you can start capturing brand voice Brand voice...
by Marie Parks | Jul 20, 2021 | Brand Voice, Podcast
EPISODE 43: Copywriting Characters: Deconstructing the Architect Voice In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize an Architect voice The strengths of an Architect voice The challenges of an...
by Jessi Honard | Jul 13, 2021 | Brand Voice, Podcast
EPISODE 42: Copywriting Characters: Understanding the Scholar Voice In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize a Scholar voice The strengths of a Scholar voice The challenges of a Scholar...
