by North Star | Jul 14, 2022 | Brand Voice
Imagine a business that changed its logo every single day. It would be difficult to keep up with them, right? And yet, the equivalent of your written logo—your Brand Voice—often gets pushed to the side or even forgotten. In fact, many business owners don’t even fully...
by Marie Parks | Oct 5, 2021 | Brand Voice, Podcast
EPISODE 54: Using Brand Voice for Writing Fiction In this episode we will cover: The importance of establishing strong brand voice in fiction writing How to apply your client copywriting skills to your creative writing pursuits Creating a brand voice for your story...
by Jessi Honard | Jul 27, 2021 | Brand Voice, Podcast
EPISODE 44: The ROI of Brand Voice In this episode we will cover: Why we created the Copywriting Character Quiz The benefits of capturing brand voice for writers The benefits of capturing brand voice for businesses How you can start capturing brand voice Brand voice...
by Jessi Honard | Jun 15, 2021 | Brand Voice, Podcast
EPISODE 38: How to Document Your Client’s Brand Voice Learn how to document your client’s brand voice. In this episode we will cover: Our company history with brand voice How tapping into brand voice benefits writers How tapping into brand voice benefits...
by Jessi Honard | Oct 6, 2020 | Brand Voice, Messaging, Podcast
EPISODE 4: How to Capture Your Unique Voice In this episode we will cover: Why is it important to “capture” your voice. How does having a consistent voice help your bottom line? What components of your voice are necessary to capture? Why a human connection matters...
by Marie Parks | Oct 6, 2020 | Brand Voice, Podcast
EPISODE 1: What Is Brand Voice and Why Does It Matter? In this episode we will cover: How we define “brand voice” What happens if you don’t have a clearly defined brand voice? Can a big company have a specific brand voice? Building brand recognition Real benefits of...
