by North Star | Apr 6, 2023 | Messaging
Whether you realize it or not, your brand has a message. Simply by existing, you’re putting a message out into the universe about who you are, what you do, and why you do it. This message is your North Star. It’s the guiding light that helps you determine...
by North Star | Jul 14, 2022 | Brand Voice
Imagine a business that changed its logo every single day. It would be difficult to keep up with them, right? And yet, the equivalent of your written logo—your Brand Voice—often gets pushed to the side or even forgotten. In fact, many business owners don’t even fully...
by North Star | May 3, 2022 | Messaging, Podcast
EPISODE 84: Tailoring Content to Different Sub-Audiences Creating content that connects to your client’s audience is vital. But audiences are nuanced. How do you find a balance and write content that speaks to a diverse audience? Learn how to tailor content to...
by Marie Parks | Oct 5, 2021 | Brand Voice, Podcast
EPISODE 54: Using Brand Voice for Writing Fiction In this episode we will cover: The importance of establishing strong brand voice in fiction writing How to apply your client copywriting skills to your creative writing pursuits Creating a brand voice for your story...
by Jessi Honard | Sep 28, 2021 | Brand Voice, Podcast
EPISODE 53: How to Capture Brand Voice By Bridging Spoken and Written Content Learn how to capture brand voice by bridging spoken and written content. In this episode we will cover: Ways writers learn their client’s voice The differences in brand voice through...
by Marie Parks | Sep 14, 2021 | Messaging, Podcast
EPISODE 51: Core Brand Stories: The Influence Story In this episode we will cover: What a business’s Influence Story is Why the Influence Story is important How to craft a powerful Influence Story Here it is—the final episode in our core brand stories mini-series....
