by North Star Team | Mar 27, 2019 | Messaging, Thought Leadership
Do you ever have those moments where you’re confidently moving along at a swift pace, firing on all cylinders, feeling great about things, and then suddenly — BAM — you catch a glimpse of yourself in the mirror and think, “Who do you think you are to be doing what you...
by North Star Team | Mar 4, 2019 | Messaging, Strategy
Developing a brand identity? Yeah, it’s hard. You’re an entrepreneur. A thought leader. A world changer. And you’re doing your dangdest to leverage your brand strategy to knock it out of the park. But being a world changer and a thought leader can be a little...
by Jessi Honard | Feb 24, 2019 | Messaging, Strategy
If you’re an established entrepreneur, you’ve probably heard people talking about “brand voice,” specifically when addressing how to have an effective brand strategy. But if all that talk just leaves you scratching your head, you’re not alone. To simplify, think about...
![Create Copy that Connects through Gratitude [Video]](https://www.northstarmessaging.com/wp-content/uploads/2018/12/BLOG-TEMPLATE-21.png)
by North Star Team | Dec 17, 2018 | Messaging
This holiday season (whether you’re celebrating or not) is a great time to let the people in your world know how grateful you are for them. And when your copy and content reflects your love and appreciate for your audience, everyone wins. In Episode 24 of the...
by North Star Team | Dec 4, 2018 | Messaging
You get it. You’ve read our blogs, you’ve watched our videos, you understand the importance of whittling down your message to a clearly defined something. Pillars, Vision, Mission, check. {No clue what we’re talking about? Check here.} But did you realize that having...
by Jessi Honard | Oct 1, 2018 | Messaging
Every brand requires a clear message if it’s going to succeed. If you don’t clarify your message, it won’t be understood or seen, which means your business won’t grow. We refer to this clear message as your North Star. It’s the guiding...
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