4 Ways to Clarify Your Message

4 Ways to Clarify Your Message

Whether you realize it or not, your brand has a message. Simply by existing, you’re putting a message out into the universe about who you are, what you do, and why you do it. This message is your North Star. It’s the guiding light that helps you determine...
What Is Brand Voice and Why Do You Need It?

What Is Brand Voice and Why Do You Need It?

Imagine a business that changed its logo every single day. It would be difficult to keep up with them, right? And yet, the equivalent of your written logo—your Brand Voice—often gets pushed to the side or even forgotten. In fact, many business owners don’t even fully...