by Jessica Lancaster | Nov 16, 2020 | Messaging, Thought Leadership
As a business owner, you have a lot of important responsibilities to your clients and customers, to your employees, and to yourself. But as a leader, you also have a responsibility to the world. That may sound a little dramatic, but it’s true. In order to create...
by Jessi Honard | May 18, 2020 | Messaging
In the world of marketing and copywriting, pain points pop up everywhere. Like a middle school bully, pain points lurk around every corner, ready to remind leads exactly what they stand to lose if they don’t invest in that specific product or service. Writing...
by North Star Team | Mar 20, 2020 | Messaging, Strategy
When a crisis hits, how do you respond? The world is experiencing the unprecedented impact of a global pandemic. Businesses are closing, people are being told to stay home, and everyone is reeling. Emotions are high. Uncertainty is status quo. So how do you, the...
by North Star Team | Feb 4, 2020 | Messaging
Superbowl Sunday just wrapped up. Amidst the feelings about the game itself and the MANY opinions about the half-time show {Mine? Rock it, ladies.}, there’s a familiar debate taking place online. It’s the Great Commercial Debate. Which Superbowl commercial was the...
![[1 min. Video] When Your CMS Feels Like a #Fail](https://www.northstarmessaging.com/wp-content/uploads/2020/01/CMA-feels-like-a-fail.jpg)
by North Star Team | Jan 29, 2020 | Messaging, Strategy
Does your content marketing strategy feel like a big fail? Have you spent hours on creating a content plan, but the only person visiting your website is your mom? So NOW what? Don’t despair! Check out this quick video for tips on hanging in there {and what to do...
by North Star Team | Dec 3, 2019 | Messaging
“What is brand voice and why do I need it?” is a question we are often asked by fellow entrepreneurs. It’s true that there are so many issues to consider when running a successful business, but Brand Voice is something that can’t be neglected...
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