How Messaging and Marketing Go Hand-in-Hand

How Messaging and Marketing Go Hand-in-Hand

You get it. You’ve read our blogs, you’ve watched our videos, you understand the importance of whittling down your message to a clearly defined something. Pillars, Vision, Mission, check. {No clue what we’re talking about? Check here.} But did you realize that having...
4 Ways to Clarify Your Message

4 Ways to Clarify Your Message

Every brand requires a clear message if it’s going to succeed. If you don’t clarify your message, it won’t be understood or seen, which means your business won’t grow. We refer to this clear message as your North Star. It’s the guiding...
How Has Your Audience Evolved? [VIDEO]

How Has Your Audience Evolved? [VIDEO]

Audience evolution happens when the people you serve shifts over time. When this happens, it’s more important than ever to create clear messaging. Has your audience changed since you started your business? If you’ve gotten more specific on who your target...
Micro pivots and entrepreneurs [VIDEO]

Micro pivots and entrepreneurs [VIDEO]

This week in the Thought Leaders Think Tank community, we’ve been talking about micro pivots. There comes a time within our personal or professional lives when things feel “off” or stagnant. A micro pivot is a sliiiiight shift within the way...