by Jessica Lancaster | Nov 16, 2020 | Messaging, Thought Leadership
As a business owner, you have a lot of important responsibilities to your clients and customers, to your employees, and to yourself. But as a leader, you also have a responsibility to the world. That may sound a little dramatic, but it’s true. In order to create...
by Jessi Honard | May 18, 2020 | Messaging
If you’ve spent any time delving into the world of marketing, you’re probably familiar with the concept of including pain points in your copy. Put simply, pain points are the areas where your target audience feels frustrated, vulnerable, or uncertain....
by Jessi Honard | Apr 27, 2020 | Messaging, Strategy, Uncategorized
How often do you refresh your content? We’re talking existing, supposedly evergreen content here — you know, places like your website copy, your email sequences, and your old blog posts. If you’re like most people, this older content tends to gather dust....
by North Star Team | Mar 20, 2020 | Messaging, Strategy
When a crisis hits, how do you respond? The world is experiencing the unprecedented impact of a global pandemic. Businesses are closing, people are being told to stay home, and everyone is reeling. Emotions are high. Uncertainty is status quo. So how do you, the...
by North Star Team | Feb 4, 2020 | Messaging
Superbowl Sunday just wrapped up. Amidst the feelings about the game itself and the MANY opinions about the half-time show {Mine? Rock it, ladies.}, there’s a familiar debate taking place online. It’s the Great Commercial Debate. Which Superbowl commercial was the...
![[1 min. Video] When Your CMS Feels Like a #Fail](https://www.northstarmessaging.com/wp-content/uploads/2020/01/CMA-feels-like-a-fail.jpg)
by North Star Team | Jan 29, 2020 | Messaging, Strategy
Does your content marketing strategy feel like a big fail? Have you spent hours on creating a content plan, but the only person visiting your website is your mom? So NOW what? Don’t despair! Check out this quick video for tips on hanging in there {and what to do...
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