by Jessi Honard | Jul 28, 2022 | Copywriting, Messaging, Strategy
Do you have a good handle on your content strategy? When thinking about how to create a content strategy that works, there are a lot of intricate details to consider… and there’s a lot of bad information out there. It can be hard to sift through all of the...
by North Star Team | Jul 14, 2022 | Messaging
“What is brand voice and why do I need it?” is a question we are often asked by fellow entrepreneurs. It’s true that there are so many issues to consider when running a successful business, but Brand Voice is something that can’t be neglected...
by Jessica Lancaster | Nov 16, 2020 | Messaging, Thought Leadership
As a business owner, you have a lot of important responsibilities to your clients and customers, to your employees, and to yourself. But as a leader, you also have a responsibility to the world. That may sound a little dramatic, but it’s true. In order to create...
by Jessi Honard | May 18, 2020 | Messaging
In the world of marketing and copywriting, pain points pop up everywhere. Like a middle school bully, pain points lurk around every corner, ready to remind leads exactly what they stand to lose if they don’t invest in that specific product or service. Writing...
by North Star Team | Mar 20, 2020 | Messaging, Strategy
When a crisis hits, how do you respond? The world is experiencing the unprecedented impact of a global pandemic. Businesses are closing, people are being told to stay home, and everyone is reeling. Emotions are high. Uncertainty is status quo. So how do you, the...
by North Star Team | Feb 4, 2020 | Messaging
Superbowl Sunday just wrapped up. Amidst the feelings about the game itself and the MANY opinions about the half-time show {Mine? Rock it, ladies.}, there’s a familiar debate taking place online. It’s the Great Commercial Debate. Which Superbowl commercial was the...
