by North Star | Feb 28, 2023 | Copywriting
In the world of marketing and copywriting, pain points pop up everywhere. Like a middle school bully, pain points lurk around every corner, ready to remind leads exactly what they stand to lose if they don’t invest in that specific product or service. Writing about...
by North Star | Jan 9, 2023 | Copywriting
If the headlines are to be believed, robots are coming for writers. The new tool ChatGPT made a big impression recently, showing off everything from coding to creative writing. And we’ve gotta admit… it’s good. Which understandably led to a conversation in our company...
by North Star | May 31, 2022 | Copywriting, Podcast
EPISODE 88: How to Write Copy that Converts with Aaron Wrixon Meet a professional writer who specializes in writing conversion copy. We’re thrilled to welcome Aaron Wrixon back to the show for a copywriting deep dive. This episode with guest Aaron Wrixon covers...
by North Star | May 24, 2022 | Copywriting, Podcast
EPISODE 87: How to Become a Successful 6-Figure Copywriter with Aaron Wrixon Is it possible to be a 6-figure copywriter without exhausting yourself or charging a heart attack-inducing amount per project? YES! In this episode, we talk to special guest Aaron Wrixon...
by North Star | Feb 15, 2022 | Copywriting, Podcast
EPISODE 73: Use Word Banks to Become a Content Chameleon In this episode we will cover: What is a content chameleon? How to mimic your client’s voice without sacrificing strategy The fastest way to learn your client’s vocabulary Three steps to become a content...
by North Star | Jan 18, 2022 | Copywriting, Podcast
EPISODE 69: Avoider Words and Phrases Learn about your client’s avoider words and phrases. In this episode we will cover: What are avoider words and phrases? How to identify your client’s avoider words and phrases What you can learn from avoider words and...
