by Megan DeCleene | Apr 3, 2023 | Content Strategy
As a business owner, you’ve likely created your fair share of sales pages, but whether they’ve produced the results you were hoping for is another story. Having a sales page that doesn’t turn into conversions is not only disheartening, but also a waste of...
by North Star | Mar 27, 2023 | Content Strategy
Dr. Sonia Chopra has been working with North Star Messaging + Strategy to develop her content plan since 2017. She’s a board-certified endodontist, business owner, and founder of E-School, an online endodontic continuing education program for general dentists....
by Megan DeCleene | Mar 20, 2023 | Repurposing
Strategic content marketing is king these days, and that means a lot of your energy as a business owner is dedicated to content creation. But just because it’s important doesn’t mean it should consume all your effort. When you use a content repurposing...
by Marie Parks | Sep 20, 2022 | Content Strategy
The old adage ‘content is king’ has turned business owners everywhere into loyal subjects, frantically sending emails, posting TikToks, and blasting blogs. Unfortunately, content is a hungry king, and the constant demand for “more” has led entrepreneurs to slowly but...
by Marie Parks | Feb 8, 2022 | Content Strategy, Podcast
EPISODE 72: Let’s Talk Sales Copy: How to Design a High-Performing Conversion Copy Plan In this episode we will cover: What is a conversion copy plan? Why writers are well equipped to provide strategic advice on conversion copy How to approach conversion copy...
by North Star | Feb 1, 2022 | Content Strategy, Podcast
EPISODE 71: How to Create a Strong Nurture Content Strategy In this episode we will cover: What is nurture content? Why does nurture content matter to both clients & writers? How do you shift your mindset from writer to writer & strategist? The keys to a...
