by Megan DeCleene | Apr 27, 2023 | Content Strategy, Email Marketing, Launches
Webinars are a popular sales vehicle for launches because they’re effective at building hype and creating trust between you and your audience. They’re a great way to give people a taste of your expertise and introduce your main offer. As a result, your...
by Marie Parks | Jan 23, 2018 | Content Strategy, Email Marketing
Every time someone signs up for your email list, they’re giving you a precious gift: their email address. Think about it… we create fake email accounts to contain our spam. We go through waves of unsubscribing to contain the overwhelm. Half the time we click the...