Brand Voice Training

How to outsource content creation without losing authenticity or sacrificing results.

Content takes time. Outsourcing content takes trust.

How much energy goes into creating content for your company each week? How much time do you spend thinking up new blog posts, drafting social media captions, and staying on top of emailing your list?

Or…how much time do you spend avoiding all of the above, because you’re busy with the 8 million other demands that fall in your lap?

Yeah… been there.

Content creation is easily one of the most time-consuming aspects of running a business.

Which puts you in a bit of a pickle.

You need to generate constant, high-quality, personality-driven content, so your audience can connect with you, learn from you, and buy from you.


You need to remove yourself from the creation of every single blog post, Instagram caption, and landing page. Because that is SO not the best way for a CEO to spend their time.

The simple solution? Hand your content off to a pro writer.

Unfortunately, this comes with a new problem.

How can you make sure your writer can truly reflect your brand’s unique voice and personality?

Imagine hiring a writer who knows how to sound exactly like you.

You’d finally be free from content creation, without worrying whether your brand would continue to sound the same.

Every brand has its own unique flavor.

Is yours pithy or professional? Hair-down or buttoned up?

Do you swear like a sailor, or are f-bombs off limits?

Is there a phrase you use #allthetime? Are there words you wouldn’t be caught dead saying?

What if your writer could step inside your head and understand your business, from it’s big-picture vision down to the itty-bitty details.

If you’ve ever hired a writer and felt like they couldn’t hit the mark, odds are they didn’t have the information they needed to truly sound like you.

We’re here to help you solve this problem, once and for all. 🎉

Cloth printed with the words "Just do you"
Chameleon on an upstretched hand

Help your next writer hire become a content chameleon.

You document your logo. Your fonts. Your brand colors.

But do you document your brand’s voice, and the way you want your brand to communicate?

Most writers know how to create compelling, strategic copy. But they don’t automatically know the unique words, phrases, and turns of phrase that make your brand… you.

At North Star Messaging + Strategy, we’ve captured the unique voice of hundreds of businesses, allowing the CEOs to finally step out of content creation with writers they can trust.

As a result, our clients have more time to work with on their business, serving clients, making sales, dreaming big, networking, and doing the work they’re passionate about.

Meanwhile, their writer can confidently churn out valuable content without worrying about whether they’ll hit the mark. {Because now they do, consistently.}

We know our Brand Voice Process is too important to keep under lock and key.

That’s why we’ve put together a training to teach you exactly how to get your voice out of your head and into your writer’s hands.

In this 90-minute, hands-on training, you’ll learn how to:

Capture Your Unique Voice

Learn the proven, 3-part framework for getting your Brand Voice out of your head and onto the page. 

Communicate Your Personality

Create a central resource for your company’s voice, vision, and values, so anyone can represent the business at the drop of a hat.

Hand Off Content Creation

Follow our Content Outsourcing Roadmap to finally hand off content creation and get back to doing what you do best.

Sign up now and create the playbook to your brand’s personality

Next Trainings:

Wednesday, March 9, 2022 at 5:00pm EST / Thursday March 10, 2022 at 9:00am AEDT (hosted by Casey Lightbody)

Tuesday, April 12 at 1:00pm EST / 10:00am PST (hosted by Aprille Franks)

“I couldn’t be happier.  North Star put together my Brand Voice and made me proud of the company I’ve built and continue to grow.”

Heather Gaida

Founder, Trusty Tails

“We’ve always equipped our clients with visual branding guides. It wasn’t until we encountered North Star that we realized we were missing a huge piece. The Brand Voice Process is critical to implementing the client’s full brand. It’s also critical for our clients, allowing them to articulate the voice of their brand to their internal teams and anyone they work with.”

Brandy Lawson

CEO, FieryFX

We’re here to help your personality shine… even when someone else is doing the writing.

How do we know this process works?

Because it was designed by writers who specialize in Brand Voice and use our process with clients every day.

Hi, we’re Jessi + Marie! 👋 We’re the co-founders and co-CEOs of North Star Messaging + Strategy, the copywriting firm behind the Brand Voice Process.

After more than a decade in the content creation business, we noticed the same old refrain from CEOs. They wanted to outsource content… but no one knew how to replicate their voice and stories. Until they found us. We had a knack for becoming content chameleons, and our clients were thrilled to be able to step out of content creation once and for all.

It isn’t magic. It’s a process.

We believe in the power of strategic, personality-driven content. Your voice is unique. It draws people in. It leads to connection and, ultimately, conversion.

And with the right tools, you can hand your content off to a skilled writer without worrying about losing authenticity or being stuck with endless revisions. 

From blog posts to emails to sales pages… your content is a direct line to your audience. You want it to sound like your brand, and you don’t want to be stuck writing it, yourself, for all eternity.

That’s why we’ve developed the Brand Voice Process. It’s your ticket to stepping out of content creation once and for all… without sacrificing personality along the way.

Register for the next training.