Brand Voice Intensive
Get the ultimate playbook to your brand’s personality
ARE YOU IN THE MIDST OF A CONTENT CONUNDRUM?
Every business needs content. But content creation is one of the most time-consuming aspects of running a business. And as a business owner, you can’t afford to spend all your energy on writing.
At the same time, outsourcing your content creation doesn’t seem like a viable option either.
No matter how experienced the writer is, they’re not you. So, until they find a way to master the Jedi mind trick of reading your thoughts, it feels like they can’t possibly replicate your brand voice and deliver aligned content.
This leaves you with two less-than-ideal options:
Option #1:
Continue drowning in content creation
Without the ability to outsource, all the work will continue to fall to you. Which leaves you:
- Neglecting your audience because you don’t have time to connect consistently.
- Pushing new ideas to the back burner because there’s no capacity for creativity.
- Unable to keep up with “best practices” for content creation when you’re hardly managing to do the creating in the first place.
Option #2:
Settle for a “good enough” writer
Reducing your workload wins you back some time, but now you’re dealing with new problems:
- Creating a content bottleneck because you have to “fix” everything the writer creates.
- Failing to connect with your audience, because they’re not really hearing from “you.”
- Missing out on new contacts and conversions because your messaging wasn’t quite aligned with your brand.
Neither option is great, but if there’s one thing you know for certain, it’s that being in charge of all the content creation just isn’t sustainable.
Is the only solution really to forfeit your voice to get more time back?
WHAT IF YOU COULD GIVE YOUR WRITER A GUIDE TO YOUR BRAND’S VOICE, VALUES, AND PERSONALITY?
You need a writer who knows exactly what you’d say… and how you’d say it.
And to make that a reality, you need a guide to help your writer replicate your brand voice.
If you could manage that, you’d finally step out of the constant churn of writing and editing and get back to what you do best.
Not only that—by handing off content creation to a writer who can embody your brand’s voice, you could also:
Increase your visibility to new platforms and outlets.
Show up in more places without feeling like you’re drowning in content creation.
Draw in brand new leads who connect with your message.
Put out more content that makes your audience feel heard (without you necessarily doing the talking).
Nurture existing relationships and increase your conversions.
Trust that your brand is regularly putting out content aligned with your voice, values, and goals.
With a trusted writer waiting in the wings, you could escape the endless content creation and put your focus on what matters most.
But for that to be a reality, you need to translate who you are to someone who doesn’t (yet) speak your language.
A BRAND VOICE INTENSIVE GIVES YOU THE CHANCE TO CREATE A COMPLETE HANDBOOK TO YOUR BRAND’S PERSONALITY
Hiring a writer should feel like cloning yourself (and no, we don’t mean Boba Fett style).
We mean giving your writer a handbook to your brand’s unique voice, so they can replicate your communication style throughout your content.
Through a Brand Voice Intensive, we spend time getting to know you and your brand—from the way you communicate to the stories that are integral to who you are.
Then, we capture and document what we learn in a detailed guide that can be used to replicate your brand voice again and again.
“North Star understood my voice on such a deep level that it brought me to tears. They were able to capture my story and essence in every word.”
AFTER YOUR INTENSIVE, ANY WRITER CAN BECOME AN EXPERT IN YOUR VOICE
During your Intensive, we’ll learn the ins and outs of the way you communicate and document it on paper. That way, your writer won’t just know how to create compelling, strategic copy—they’ll develop an immediate understanding of the unique words and turns-of-phrase that make your brand… you.
When you capture and document your brand voice, you’re finally able to:
Step out of content creation once and for all.
It is possible, and you don’t have to sacrifics visibility, results, or authenticity.
Reduce or even eliminate editing time.
Give your team the tools they need to create brand-aligned content on the first try.
Empower your team.
With a guide to your brand’s voice your team will have a deeper understanding of your company’s voice, vision, and values, so they can represent the business at the drop of a hat.
Set yourself up for more growth than ever.
Know your content is reaching the right people, sharing your powerful stories, and nurturing quality relationships.
“I couldn’t be happier. North Star put together my Brand Voice and made me proud of the company I’ve built and continue to grow.”
THE BRAND VOICE INTENSIVE PROCESS
True growth means delegating with confidence. But to do that, you need to give your team the resources they need to succeed.
With the results of your Intensive, you’ll be able to confidently hand off content.
Now that you know what you can expect from your Brand Voice Intensive, let’s take a look at the process in more detail. We’ve divided your Intensive into four phases:
PHASE ONE: CAPTURE
Phase One is all about getting to know you and your brand.
This phase includes:
EXPERT TEAM OF BRAND VOICE CONSULTANTS
You’ll be paired with two expert Brand Voice Consultants who are trained in extracting and capturing your brand’s unique personality and communication style.
IN-DEPTH QUESTIONNAIRE + RESEARCH
Your Brand Voice Consultants will familiarize themselves with your brand. You’ll fill out a brief questionnaire, and your team will begin digging into your past content to look for common themes and trends.
90-MINUTE INTERVIEW
This is the crux of the experience! Your Brand Voice consultants will host a 90-minute interview where they’ll ask you targeted questions about your business’ current initiatives, long-term vision, core values, communication choices, brand stories, and more.
All you have to do is show up ready to be open and answer questions honestly. Our team will do the rest!
PHASE TWO: DOCUMENT
During this phase, we’ll take what we learned from our research and interview and put it all together.
This phase includes:
CURATED BRAND VOICE GUIDE
Combining the questionnaire, research, and interview responses, your Brand Voice consultants will create a personalized Brand Voice Guide. This central resource will dig into the four essential areas of your business all writers need to know:
- Business Overview: The key pieces of information that will help your writer develop a high-level understanding of your business’s structure, marketing, and messaging. The overview covers the key members of your team, your customer journey, and the pieces of content that serve as good examples of your voice.
- Core Message: It’s important for a writer to understand the foundation of your brand. Core Message covers the mission, vision, audience, values, and content topics of your brand.
- Core Voice: The specific style and tone of the content, from words and phrases you use to your brand’s communication archetype. This allows your writer to tap into the nuance of your voice.
- Core Stories: Storytelling allows for deep connection with your audience. The stories included will give writers the tools they need to paint vivid pictures of your own personal experiences.
COLLABORATIVE REVISION PERIOD
Your Brand Voice Guide needs to represent your business fully and authentically. That’s why we invite you (and your own team) to make up to two rounds of revision requests. This allows you to give any additional context and feedback to make sure the guide is ready for action!
Once finalized, your Brand Voice Guide will be delivered in a Google Doc, so it can continue to grow and evolve with your company.
PHASE THREE: DELEGATE
In this phase, you’ll begin to familiarize yourself with your shiny, new Brand Voice Guide and have the chance to ask questions about how to use it effectively.
VIDEO WALK-THROUGH
In addition to your completed Brand Voice Guide, you’ll receive a personalized walk-through of the document. This resource will allow any of your team members to quickly familiarize themselves with the guide and how to use it in content creation.
30-MINUTE IMPLEMENTATION CALL
Once your Guide is finalized, your Brand Voice Consultants will invite you to sign up for a 30-minute Implementation Call. This session is your chance to ask any questions about putting the guide into action. Feel free to invite any of your team members who may be using the Guide!
PHASE FOUR: UPDATE
During this final phase, you’ll start to put your new Brand Voice Guide into action with the support of your North Star team.
30-DAY Q&A PERIOD
We won’t leave you hanging! After your Implementation Call, your Brand Voice consultants will be on hand for 30 days. During that time, they’re available to help answer questions you or your writers have about implementing or updating your Brand Voice Guide.
WRITER TOOLS FOR IMPLEMENTATION
We know teams shift and evolve over time. That’s why you’ll also gain access to tools to help your writer for implement your guide, including:
- How to Outsource Content Guide
- Writer Checklist for Content Creation
YOUR INVESTMENT:
ONE PAYMENT OF $2,497
OR
TWO PAYMENTS OF $1,297
“I’m awed. The Brand Voice Guide reflects your attention to subtlety and ability to integrate little details into a cohesive whole that shows someone thoughtful, professional, and overwhelmingly competent. And then I had to remind myself that someone was me!”
“We’ve always equipped our clients with visual branding guides. It wasn’t until we encountered North Star that we realized we were missing a huge piece. The Brand Voice Process is critical to implementing the client’s full brand. It’s also critical for our clients, allowing them to articulate the voice of their brand to their internal teams and anyone they work with.”
MEET THE EXPERTS WHO WILL HELP YOUR PERSONALITY SHINE
After more than a decade in the content creation business, we believe in the power of strategic, personality-driven content.
Your voice is unique. It draws people in. It leads to connection and, ultimately, conversion.
And we believe every business owner should have the tools to document their unique voice… so they can outsource content with confidence.
From blog posts to emails to sales pages… your content is a direct line to your audience. You want it to sound authentic, and you don’t want to be stuck writing it for all eternity.
That’s why we’ve developed the Brand Voice Process. It’s your ticket to stepping out of content creation, without sacrificing personality along the way.
FREQUENTLY ASKED QUESTIONS
Does every business need a Brand Voice Intensive?
Not right away. If you’re new to business and still figuring out your message, it’s too early to capture your brand voice. We recommend spending some time really getting to know your audience and your offers before you dig into the Brand Voice Process. Most of our clients have been in business at least 1 year and are experiencing consistent sales.
How do I know if I need a Brand Voice Intensive?
It’s time for a Brand Voice Intensive if:
- You’re thinking about outsourcing your content.
- You’ve tried to outsource your content in the past, and it hasn’t quite worked out.
- You’re creating tons of content yourself, and it feels scattered and exhausting.
Is a Brand Voice Intensive only for CEOs who are looking for writers?
Nope! The information gathered from your Brand Voice Intensive is helpful for anyone who touches your content. This includes writers, of course, but it also might include a VA, ads strategist, branding expert, or business coach.
The Brand Voice Guide you receive is designed to be a central resource for your business, and is something everyone on your team should familiarize themselves with.
It can also be helpful for you, to help you get more clarity on your content, messaging, and content pillars.
Why is the Brand Voice Guide delivered in a Google Doc?
Your brand isn’t static, so neither is your Brand Voice Guide. We deliver it in a Google Doc because we recommend revisiting it and updating it as your brand continues to evolve and change.
In fact, in a perfect world, your writing team would take a look at the Guide once a year to make updates.
What happens after I get my Brand Voice Guide? How do I make sure I actually use it?
Great question, and we’ve got you covered. Once you’ve had your Intensive and finalized your Guide, your Implementation period will begin. During this period you’ll have a chance to ask your team questions, get feedback on how your Brand Voice shows up in content, and train your writers.
The best way to get the most out of your Brand Voice Guide is by making sure team members have access to the Guide and writers are integrating it into their writing process. (We have tools to help them do that, don’t worry!)
I’m still planning to do most of my own writing. Is this process still helpful?
Yes! As long as your business is far enough along that you have a solid sense of who your audience is, this process will be helpful.
Even if you’re still doing your own content creation, our clients have raved about how clarifying the Brand Voice Intensive is for them and their brand.
If you feel like your writing is disconnected, sporadic, or unfocused, a Brand Voice Intensive will give you the tools you need to create consistency.
I already have a team. Can they go through the Intensive process with me?
Your existing team is absolutely invited to take part in the process! They’re welcome to attend the Intensive, contribute to the Guide, and participate in the Implementation period.
That said, we also require the CEO and/or main decision maker for the company to be present at the Intensive meeting. We know you’re busy, but the 90-minutes you set aside for your Intensive will make a huge difference.
I don’t have a team, but I’d like one. Can I outsource to you?
That depends on what your needs are. We do offer copywriting services for one-off projects. In addition, we offer a Content Consultancy service with an option that includes both ongoing strategy and copywriting support.
Isn’t it my writer’s responsibility to figure out my brand voice?
In a perfect world, your team members would intuitively know how to sound like you, act like you, and create content like you.
But the truth is… you’re a unique individual, and it’s impossible for someone to live inside your head. So, while it’s on the writer to bring their top-notch writing skills to the table, it’s up to you, the CEO, to make sure they know what you’re thinking and how you’re communicating.
Over the years, we’ve found that the business owners who take the time to share their brand voice with their team wind up with longer lasting, more successful relationships with their writers.
You want your team to run smoothly, right? That means giving them the resources they need to represent your business. Brand voice is a huge piece of that puzzle.
It’s time to set your team up for success.
“Holy shit, you guys nailed it. I got goosebumps reading my Brand Voice Guide. I feel… gotten. And grateful.”
Don’t miss your chance to delegate content creation, once and for all.
It’s time to break the cycle of endless content churning. As a business owner, the fastest way to success is clearing your plate to focus on strategic growth.
When you go through a Brand Voice Intensive you’re not just documenting your Brand Voice.
You’re giving yourself the ability to step fully into the role of visionary, knowing that you have a team of competent content creators behind you.
If you’re ready to give your writer the keys to your content, we’re ready to help.
“Ahhh I am so over the moon about my Brand Voice Guide! Thank you so much, I love it and it’s beyond my expectations!”