The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 40: Copywriting Characters: Creating the Artist Voice

EPISODE 40: Copywriting Characters: Creating the Artist Voice

In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize an Artist voice The strengths of an Artist voice The challenges of an Artist voice How to write content in an Artist voice At North Star, we...

EPISODE 39: Copywriting Characters: Owning the Rebel Voice

EPISODE 39: Copywriting Characters: Owning the Rebel Voice

In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize a Rebel voice The strengths of a Rebel voice The challenges of a Rebel voice How to write content in a Rebel voice At North Star, we believe in...

EPISODE 38: Should You Document Your Client’s Brand Voice?

EPISODE 38: Should You Document Your Client’s Brand Voice?

In this episode we will cover: Our company history with brand voice How tapping into brand voice benefits writers How tapping into brand voice benefits businesses The basic 3-step process for documenting brand voice Brand voice is North Star’s bread and butter. Our...

EPISODE 37: Messaging a Give-Back Strategy

EPISODE 37: Messaging a Give-Back Strategy

In this episode we will cover: Reasons brands hesitate to discuss their giveback strategy Why talking about giving back isn’t taboo How to align your messaging and values with a cause How giveback campaigns benefit your business, your audience, and your cause Where...

EPISODE 36: Who Is Your Messaging Calling In?

EPISODE 36: Who Is Your Messaging Calling In?

In this episode we will cover: How word choice affects your audience Clarifying your messaging Transitioning your messaging with your audience The ICA and messaging Making messaging reflect your values Do you know who your business’s messaging is calling in? If people...

EPISODE 35: Communicating Reasonable Content Expectations

EPISODE 35: Communicating Reasonable Content Expectations

In this episode we will cover: What content creators can and can’t promise their clients Managing client expectations for content Setting clear boundaries Getting content expectations into your contract Sometimes, clients ask for guarantees writers can’t really make,...

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