The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 27: Boundaries, Boundaries, Boundaries

EPISODE 27: Boundaries, Boundaries, Boundaries

In this episode we will cover: Why setting boundaries is important Identifying points of frustration as indicators you need a new boundary How to establish and reinforce boundaries The boundaries “gut check” The boundaries “logic check” Boundaries, boundaries,...

EPISODE 26: How to Retain Writing Clients

EPISODE 26: How to Retain Writing Clients

In this episode we will cover: Getting your business out of feast-or-famine mode Finding opportunities for growth in existing relationships Planning for retention Clonable clients Looking at retention rates for different kinds of clients It’s always going to be easier...

EPISODE 25: Create An Unforgettable Client Journey

EPISODE 25: Create An Unforgettable Client Journey

In this episode we will cover: Your client’s journey, from onboarding to offboarding Why optimizing and streamlining the client journey is important How to evaluate the client journey within your business Finding what works for you and for your clients Is your...

EPISODE 24: Price Yourself for Success

EPISODE 24: Price Yourself for Success

In this episode we will cover: Pricing-first vs. income-first models Rejecting the “starving artist” narrative Benefits of re-evaluating your pricing structure Specific steps to follow to price yourself for success If you’re in a creative field, you’ve probably heard...

EPISODE 23: Get Your Process Out of Your Head

EPISODE 23: Get Your Process Out of Your Head

In this episode we will cover: Content creation isn’t an abstract concept How to find and define your content creation process How having a process benefits you How having a process benefits your clients What’s your process for content creation? A lot of creatives...

EPISODE 22: Business Growth through Consistent Messaging

EPISODE 22: Business Growth through Consistent Messaging

In this episode we will cover: How we became known for consistency How messaging consistency helps you as a content creator How to clarify your message The loudest voice doesn’t hold people’s attention the longest. The most consistent voice does. It’s something we...

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