The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 16: Easy Content Creation Using the STAR Method

EPISODE 16: Easy Content Creation Using the STAR Method

In this episode we will cover: How to create content that shares stories How to create content that teaches How to create content that asks questions How to create content that responds to your industry and audience Ever feel like you don’t know what to post about?...

EPISODE 15: How to Sell with Integrity

EPISODE 15: How to Sell with Integrity

In this episode we will cover: Making sales with integrity by eliminating four common tactics How to avoid the bait-and-switch How to avoid false urgency How to avoid false promises How to avoid overusing pain points Sales are about relationships. Whether you find...

EPISODE 14: Core Content vs. Supporting Content

EPISODE 14: Core Content vs. Supporting Content

In this episode we will cover: The 5 levels of the marketing funnel What core content is + why you need it What supporting content is + why you need it How to use both core + supporting content to move your audience through the marketing funnel Are you trapped in an...

EPISODE 13: How to Repurpose Old Content for New Situations

EPISODE 13: How to Repurpose Old Content for New Situations

In this episode we will cover: What content repurposing means How to make repurposing a part of your content strategy Questions to ask yourself when repurposing content Does your content make you sound like a broken record? That’s actually a good thing! While saying...

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