The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 52: 5 Steps to Chameleon Your Client’s Brand Voice

EPISODE 52: 5 Steps to Chameleon Your Client’s Brand Voice

In this episode we will cover: How writers can earn their clients' trust Consequences of distrust between writers and clients Setting achievable content expectations How writers can turn into content chameleons We've been in the copywriting business for a while, and...

EPISODE 51: Core Brand Stories: The Influence Story

EPISODE 51: Core Brand Stories: The Influence Story

In this episode we will cover: What a business’s Influence Story is Why the Influence Story is important How to craft a powerful Influence Story Here it is—the final episode in our core brand stories mini-series. Today, we’re talking about the Influence Story. {And...

EPISODE 50: Core Brand Stories: The Expertise Story

EPISODE 50: Core Brand Stories: The Expertise Story

In this episode we will cover: What a business’s Expertise Story is Why the Expertise Story is important How to craft a powerful Expertise Story Content warning: This episode contains a story that involves the death of a child.Today, we’re diving into the fourth of...

EPISODE 49: Core Brand Stories: The Innovation Story

EPISODE 49: Core Brand Stories: The Innovation Story

In this episode we will cover: What a business’s Innovation Story is Why the Innovation Story is important How to craft a powerful Innovation Story This week we're continuing our mini-series on core brand stories. Today, let's dive into the Innovation Story. A brand's...

EPISODE 48: Core Brand Stories: The Why Story

EPISODE 48: Core Brand Stories: The Why Story

In this episode we will cover: What a business’s Why Story is Why the Why Story is important How to craft a powerful Why Story It's round 2 of our storytelling mini-series, and today we're talking about a brand's Why Story. Sometimes people are afraid to talk about...

EPISODE 47: Core Brand Stories: The Origin Story

EPISODE 47: Core Brand Stories: The Origin Story

In this episode we will cover: What a business’s Origin Story is Why the Origin Story is important How to craft a powerful Origin Story It’s time for our next podcast mini-series! For the next few episodes, we’re going to dive into storytelling, and five core stories...

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