The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 62: What IS a copywriter, anyways?

EPISODE 62: What IS a copywriter, anyways?

In this episode we will cover: Why is it so difficult to explain what we do as writers? How can you succinctly share the value of your work as a copywriter? Talking points to use the next time someone asks, “So, what exactly do you do again?” Have you ever had a...

EPISODE 60: Interviewing Skills and the BVG Process

EPISODE 60: Interviewing Skills and the BVG Process

In this episode we will cover: Behind-the-scenes of the Brand Voice Intensive Overview of the Brand Voice Process The Importance of Interviewing Skills for Writers Overcoming Interview Nerves Most writers are accustomed to operating behind-the-scenes, so interviewing...

EPISODE 59: Impostor Syndrome with Maggie and Madeline

EPISODE 59: Impostor Syndrome with Maggie and Madeline

In this episode we will cover: What it feels like to experience imposter syndrome How to overcome feelings of imposter syndrome as a writer Tips for breaking out of the self-doubt cycle Imposter syndrome is the experience of feeling undeserving or unqualified, despite...

Episode 58: Time Management with Madeline and Maggie

Episode 58: Time Management with Madeline and Maggie

In this episode we will cover: Lessons Learned {the hard way, unfortunately} How Do You Actually Do It? {3 strategies that really do work} Getting Things Done in a Way That Feels Good Working on weekends? Pushing deadlines? Sunday scaries {writers edition}?  If you’re...

EPISODE 57: Introducing Madeline

EPISODE 57: Introducing Madeline

In this episode we will cover: Writing Career Path Role at North Star Advice for Fellow Writers Current Watch List Madeline Crone has known she wanted to be a writer since third grade gym class, when her classmate observed her rope climbing and remarked...

New Episodes, Right in Your Inbox