The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 30: Networking for Writers

EPISODE 30: Networking for Writers

In this episode we will cover: Challenges to networking as a writer Redefining networking so that it works for you Creating your own networking space Making deeper connections in your existing circle Setting reasonable expectations and goals when networking When you...

EPISODE 29: Fixing Feast or Famine Cycles

EPISODE 29: Fixing Feast or Famine Cycles

In this episode we will cover: What a feast-or-famine cycle is Why feast-or-famine cycles challenge your business Ways to structure your business to escape feast-or-famine Reinforcing that escape in your content Here’s a common problem for business owners: you need...

EPISODE 28: Evolving Your Content Creation Business

EPISODE 28: Evolving Your Content Creation Business

In this episode we will cover: Developing a vision for your business Understanding how your business needs change over time Evolving your business to play to your strengths Anticipating the need for future change Change can be scary, especially when it comes to your...

EPISODE 27: Boundaries, Boundaries, Boundaries

EPISODE 27: Boundaries, Boundaries, Boundaries

In this episode we will cover: Why setting boundaries is important Identifying points of frustration as indicators you need a new boundary How to establish and reinforce boundaries The boundaries “gut check” The boundaries “logic check” Boundaries, boundaries,...

EPISODE 26: How to Retain Writing Clients

EPISODE 26: How to Retain Writing Clients

In this episode we will cover: Getting your business out of feast-or-famine mode Finding opportunities for growth in existing relationships Planning for retention Clonable clients Looking at retention rates for different kinds of clients It’s always going to be easier...

EPISODE 25: Create An Unforgettable Client Journey

EPISODE 25: Create An Unforgettable Client Journey

In this episode we will cover: Your client’s journey, from onboarding to offboarding Why optimizing and streamlining the client journey is important How to evaluate the client journey within your business Finding what works for you and for your clients Is your...

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