The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 6: Are You in Control of Your Brand’s Message?

EPISODE 6: Are You in Control of Your Brand’s Message?

In this episode we will cover: The unintentional brand message you’re putting out there Keeping your audience from calling B.S. What is your vision/mission {+ how it impacts your audience} Looking at your target audience What do you really want to talk about? ...

EPISODE 5: Core Stories Every Brand Needs

EPISODE 5: Core Stories Every Brand Needs

In this episode we will cover: Using storytelling as a strategy for relational connection Identifying the 5 story types (with examples) How to select your best stories for content marketing Practical tips for putting your stories to good use You might have heard the...

EPISODE 4: How to Capture Your Unique Voice

EPISODE 4: How to Capture Your Unique Voice

In this episode we will cover: Why is it important to “capture” your voice. How does having a consistent voice help your bottom line?  What components of your voice are necessary to capture?  Why a human connection matters Actionable steps for defining your brand...

EPISODE 3: Meet Your Co-host, Marie Parks

EPISODE 3: Meet Your Co-host, Marie Parks

In this episode we will cover: Jessi + Marie - a decade of friendship What Marie loves about North Star How interviewing brilliant doctors propelled her to do what she does now How marketing + development converge in North Star Aligning logic, emotions, &...

EPISODE 2: Meet Your Co-host, Jessi Honard

EPISODE 2: Meet Your Co-host, Jessi Honard

In this episode we will cover: How Jessi + Marie met Why we started our business + what it looked like Jessi’s affinity for the “Wizard of Oz” concept (+ how it relates to what she does now) How communication can have real impact What she’s learned through having this...

EPISODE 1: What Is Brand Voice and Why Does It Matter?

EPISODE 1: What Is Brand Voice and Why Does It Matter?

In this episode we will cover: How we define “brand voice” What happens if you don’t have a clearly defined brand voice?  Can a big company have a specific brand voice?  Building brand recognition Real benefits of having a clear voice How to get started on defining...

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