The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 56: Meet Maggie

EPISODE 56: Meet Maggie

In this episode we will cover: Introducing Maggie Grimason, future podcast guest host Maggie’s role at North Star Maggie’s advice for other writers Your hosts Jessi + Marie will be taking a little vacation soon, but don’t worry—we’ve got some great team members...

EPISODE 55: 1 Year Anniversary Episode!

EPISODE 55: 1 Year Anniversary Episode!

In this episode we will cover: Lessons learned Impactful episodes State of the business Cue the confetti and obnoxiously loud sound effects: We did it! We officially made it through a year of podcast episodes! This is definitely worth celebrating, considering we...

EPISODE 54: Using Brand Voice for Writing Fiction

EPISODE 54: Using Brand Voice for Writing Fiction

In this episode we will cover: The importance of establishing strong brand voice in fiction writing How to apply your client copywriting skills to your creative writing pursuits Creating a brand voice for your story {Especially your POV characters!} Voice can be one...

EPISODE 53: Bridging Spoken and Written Content

EPISODE 53: Bridging Spoken and Written Content

In this episode we will cover: Ways writers learn their client's voice The differences in brand voice through spoken and written content Curated vs. off-the-cuff content Steps to bridge the content gap to most accurately capture brand voice A lot of writers refer to a...

EPISODE 52: 5 Steps to Chameleon Your Client’s Brand Voice

EPISODE 52: 5 Steps to Chameleon Your Client’s Brand Voice

In this episode we will cover: How writers can earn their clients' trust Consequences of distrust between writers and clients Setting achievable content expectations How writers can turn into content chameleons We've been in the copywriting business for a while, and...

EPISODE 51: Core Brand Stories: The Influence Story

EPISODE 51: Core Brand Stories: The Influence Story

In this episode we will cover: What a business’s Influence Story is Why the Influence Story is important How to craft a powerful Influence Story Here it is—the final episode in our core brand stories mini-series. Today, we’re talking about the Influence Story. {And...

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