The Brand Your Voice Podcast

Create personality-driven, strategic content that converts.

Do You Know Your Brand Voice?

Every standout brand has a standout voice. Like its branded logo, color palette, and photography, your Brand Voice are the words and stories that make your brand easy to recognize and love.

Good content makes the most of your unique Brand Voice to broadcast your message, build relationships, and ramp up your revenue. Bad content {and there is bad content} can mean your brand blends in with the crowd, failing to stand out and costing you money, instead of helping you make more of it.

 

The best content showcases your brand’s personality and focuses on hitting your strategic goals.

 

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.

Subscribe + Listen

Meet Your Hosts

As the co-founders of North Star Messaging + Strategy, Jessi Honard and Marie Parks have been helping business owners wordsmith their way to success since 2010.

The creators of the official Brand Voice process, they’ve learned how to dig deep into the values, personality, and goals of a brand, so content can always hit the right tone–whether you’re writing it yourself or handing it off to your team.

Join us as we dig into how you can capture your unique Brand Voice and create compelling, personality-driven content that converts.

Jessi Honard

Jessi Honard

Co-Host

Marie Parks

Marie Parks

Co-Host

Bite-sized Episodes for Busy Business Owners

All of our episodes are 30-minutes {or less} Content Quickies, because we know you’re all about efficiency and actionable takeaways.

Recent Episodes

 

EPISODE 69: Avoider Words and Phrases

EPISODE 69: Avoider Words and Phrases

In this episode we will cover: What is an avoider word or phrase? How to identify your client’s avoider words and phrases  What you can learn from avoider words and phrases Has your client ever left an edit on a word or phrase that says something along the lines of,...

EPISODE 68: Setting Yourself Up For Writing Success

EPISODE 68: Setting Yourself Up For Writing Success

In this episode we will cover: Creating a designated workspace Leaning into the energy of the day Listening to your body Investing in long term success As writers, not every day is created equal—some days you feel clear headed, capable, and motivated, and other days...

EPISODE 67: SOS – An Honest Conversation About Creative Burnout

EPISODE 67: SOS – An Honest Conversation About Creative Burnout

In this episode we will cover: Acknowledging the effects of experiencing a collective global trauma How to view your burnout from a healthier, kinder perspective Tips for navigating through a phase of creative burnout We’re starting a New Year in the midst of the...

EPISODE 66: How to Fight Writer’s Block on a Deadline

EPISODE 66: How to Fight Writer’s Block on a Deadline

In this episode we will cover: Managing the pressure to be creative on the clock Tips for writing through a block {even when you reaaaally don’t want to} How to prevent procrastination on future projects Stress is a huge creativity killer. As writers, there’s nothing...

EPISODE 65: 3 Elements Persuasive Copy Needs

EPISODE 65: 3 Elements Persuasive Copy Needs

In this episode we will cover: What is persuasive copy? The 3 elements of persuasive copy  How to create effective persuasive copy using the 3 elements When North Star started, we initially resisted requests to create persuasive copy for our clients, because we didn’t...

EPISODE 64: Writing Empathy Points Instead of Pain Points

EPISODE 64: Writing Empathy Points Instead of Pain Points

In this episode we will cover: Moving away from the Pain Agitate Solve model Why empathy is so powerful in copywriting How to acknowledge the pain without creating judgement or fear Have you ever come across a social media post, product page, or other piece of copy...

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