Capture your voice.
Outsource your content.

Your voice is unique, but that doesn’t mean it’s not outsource-able.

Get a Brand Voice Guide that’ll allow anyone who creates content for you to replicate your authentic voice without fuss.

No more endless revisions. No more churning through writers.

Just personality-driven content that converts.

Outsourcing your content is easier said than done, right?

Hiring a writer to help with copywriting and content creation sounds nice, in theory.

But what happens when you bring someone onto your team and the content they create sounds nothing like you?

Here’s what happens, more often than not {hands up if this sounds familiar!}:
1. You find you’re spending WAY too much time creating content for your business.

So you decide to hire a new team member to help out. You do your research, bring someone on board, and give yourself a virtual high five. Finally, you can get back to business!

2. Your new writer whips up their first project, sends it for feedback, annnnd… something BIG is missing.

Maybe the copy hits all the strategic marks, but the spark has vanished. The words they use aren’t words you would use. The sentences fall flat. The stories are off. The content itself isn’t bad, but the bit of authenticity that makes you sound like you is missing.

3. Frustrated, you dive into revisions and wind up rewriting most of what the writer sent you.

Because you know that if your audience can’t relate to your voice and personality, they’re not going to stick around. No matter how good the rest of the content is. You send your feedback to your writer and hope they get it right on the next project. 

4. You realize you’re doing just as much work as before, if not more.
Every time your team member submits content, you have so many revisions. You’re beginning to wonder if anyone can sound like you! After a few frustrating back-and-forths, you give up and part ways with your writer. You take back the content creation for yourself, because “it’s easier”.
5. You get burned out by content creation again, and the cycle starts over.

And over. And over.

Rinse. Repeat.
Scream into your pillow.

If you’ve had a lackluster experience with writers, we’re willing to bet it’s not because they didn’t understand how to write well. 

What’s more likely?

They struggled to sound like you.

    What if, instead, your writer could replicate your voice from the first assignment?

    What if you could eliminate the guesswork around your brand’s voice and personality? What if you could provide your team with the resources they need to nail your voice?

    You could finally…

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    Sound consistent across content.

    Anyone who works on your content {writers, VAs, ad specialists, etc.} will have a common resource to help them replicate your voice and personality, from emails to sales pages and everything in between.

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    Step out of content creation.

    You’re hiring writers to take work off your plate. There’s no need to trade writing time for revision time. Give your team everything they need to get it right, the first time.

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    Expand your visibility.

    When your team can replicate your voice + personality with ease, you can get back to what you do best without worrying about content. Meanwhile, your writers are hard at work, extending your reach far beyond what you could do on your own!

    The solution you’re looking for is the Brand Voice Guide.

    Give your writers the playbook to your personality.

    No one blinks twice when it comes to documenting your photos, colors, or logo. 

    It’s all par for the course. But what about documenting how you communicate? You can’t create a cohesive brand without knowing how your brand sounds.

    The best copywriters and content creators are chameleons, able to blend their writing to match your personality.

    With the right tools, they can get it right from the first project. No more churning through writers. No more endless revisions. No more worrying about content that’s off-brand.

    That’s the power of a Brand Voice Guide.

    Here at North Star, we work with brand strategists and business owners to record your voice in one central document. A single resource that takes your personality out of your head and puts it on paper, and is available to anyone who touches your content.

    Your Brand Voice Guide shows writers how to emulate your personality in three core areas:

    Core Message

    Create more consistency and less confusion, with an overview of your brand’s core message. This section of the Brand Voice Guide gets clear on your mission, vision, core values, content pillars, audience, and more. This will give your writer a solid foundation for every piece of content they create.

    Core Stories

    Stories build connection, and it’s important that your writers know which stories resonate with your audience. We’ll pinpoint your brand’s most powerful stories, including your origin story, purpose story, innovation story, expertise story, and influence story.

    Core Language

    The words you use matter. The rhythm and style of your sentences matter. They’re what make your personality shine. This part of the Brand Voice Guide digs into your content personality, tone and cadence, word choice, sentence structure, and the words and phrases your brand avoids. We’ll also include powerful quotes writers can use throughout your content.

    Fill out our short intake form and schedule a complimentary 20-minute call.

    “North Star understood my voice on such a deep level that it brought me to tears. They were able to capture my story and essence in every word.”

    Lisa Carpenter

    Master Coach

    “Ahhh I am so over the moon about this! Thank you so much, I love it and it’s beyond my expectations!”

    Theresa Baretta

    CEO, Loop Link

    Capture your voice. Outsource with confidence.

    As your business shifts and evolves, you’ll need help. Whether you have an existing team, or are planning for future growth, you want to make sure they have what they need to create powerful, compelling content.

    Here’s how the creation of your Brand Voice Guide works:

    Step One:
    Capture

    Our Brand Voice experts will use a combination of questionnaires, interviews, and surveys to uncover your unique voice. We’ll ask questions designed to get to the heart of your brand’s voice, vision, and values.

    Step Two:
    Curate

    Our team will take what they’ve learned from you and use it to document their findings and develop your personalized Brand Voice Guide. You’ll receive it in a Google Doc, so it can continue to evolve with your brand.

    Step Three:
    Create

    Once your Brand Voice Guide is finalized, it’s time to put it to work! Our team provides you with training materials, so your writers make the most of the Brand Voice Guide. We’re also available for Q&A support.

    Fill out our short intake form and schedule a complimentary 20-minute call.

    “We’ve always equipped our clients with visual branding guides. It wasn’t until we encountered North Star that we realized we were missing a huge piece. The Brand Voice Guide is critical to our team being able to implement the client’s full brand in words, images, and visuals. It’s also critical for our clients, allowing them to articulate the voice of their brand to their internal teams and anyone they work with. We won’t do a client project without that Brand Voice Guide.”

    Brandy Lawson

    CEO, FieryFX

    Meet the Brand Voice experts.

    Here at North Star, we believe in personality-driven content. Your voice is unique. It draws people in. It leads to connection and, ultimately, conversion.

    And we believe every content creator, copywriter, and freelancer you hire should have the tools to represent your unique voice.

    We understand that outsourcing content can feel like outsourcing the soul of your business. From blog posts to emails to sales pages… your content is a direct line to your audience. You want it to sound authentic.

    That’s why we’ve developed the Brand Voice Process. It’s an answer to a far too common problem, created from more than 10 years of helping brands refine their voice and create compelling content {that doesn’t sacrifice personality}.

    Our Brand Voice Process has evolved from those relationships, and our goal is to make sure every business owner can step away from content creation without sacrificing their authentic voice.

    Marie + Jessi, co-founders of North Star and creators of the Brand Voice process.

    Fill out our quick intake form and schedule a complimentary 20-minute call.

    “I’m awed. The Brand Voice Guide reflects your attention to subtlety and ability to integrate little details into a cohesive whole that shows someone thoughtful, professional, and overwhelmingly competent. And then I had to remind myself that someone was me!”

    Michelle Weiss Kagel

    Therapist & Wedding Officiant, The Well-Tied Knot

    “I couldn’t be happier.  The Brand Voice Guide I received after my intensive put together my brand and made me proud of the company I’ve built and created and continue to grow.”

    Heather Gaida

    Founder, Trusty Tails

    Ready for consistent, personality-driven content?

    It all starts with capturing your voice.

    We have two levels of support available to business owners, brand strategists, and anyone else who’s looking to develop an easy, effective tool for reflecting personality in content.

    Ready to roll? We want you to feel good about your investment.

    Click the link below to fill out our brief inquiry form and schedule a free, 20-minute application call, where we’ll answer your questions and make sure we’re a good fit for your needs.

    “Holy shit, you guys nailed it. I got goosebumps reading this. I feel… gotten. And grateful.”

    Ken Blackman

    Relationship Coach at Powerful Woman, Confident Man