The Blog
Why Your Brand Marketing Strategy is Falling Flat
Developing a brand identity? Yeah, it’s hard. You’re an entrepreneur. A thought leader. A world changer. And you’re doing your dangdest to leverage your brand strategy to knock it out of the park. But being a world changer and a thought leader can be a little...
Brand Your Voice: 4 Tips for an Updated Brand Strategy that’ll Convert + Connect
If you’re an established entrepreneur, you’ve probably heard people talking about “brand voice,” specifically when addressing how to have an effective brand strategy. But if all that talk just leaves you scratching your head, you’re not alone. To simplify, think about...
2018 Wrap-Up: The Good, the Bad, and the Ugly
Happy New Year! Now that we’ve toasted, watched the ball drop, and sung Auld Lang Syne to our hearts’ content, it’s time to talk 2019. But first, we wanted to do a 2018 wrap-up of our business. We've found that it can be super helpful to see what went well and what...
![Create Copy that Connects through Gratitude [Video]](https://www.northstarmessaging.com/wp-content/uploads/2018/12/BLOG-TEMPLATE-21.png)
Create Copy that Connects through Gratitude [Video]
This holiday season (whether you're celebrating or not) is a great time to let the people in your world know how grateful you are for them. And when your copy and content reflect your love and appreciation for your audience, everyone wins. In Episode 24 of the...
Our Team Is Growing!
You know those moments when you can feel a big shift is happening? You’re left with two options—ignore it and hide, or embrace it and see what happens. Your business {and your message} can’t reach its full potential if you don’t allow ourselves to grow. This year,...
How Messaging and Marketing Go Hand-in-Hand
You get it. You’ve read our blogs, you’ve watched our videos, you understand the importance of whittling down your message to a clearly defined something. Pillars, Vision, Mission, check. {No clue what we’re talking about? Check here.} But did you realize that having...
![How To Cull Your List Without Killing Your Biz [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/1-2.png)
How To Cull Your List Without Killing Your Biz [VIDEO]
So you've built an email list. Congratulations! Building an audience is one of the most important pieces of getting your message out to the world. Unfortunately, you may have noticed that your hard-earned subscribers aren't exactly engaging. When this happens,...
![How to Cure Content Overwhelm [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/2-2.png)
How to Cure Content Overwhelm [VIDEO]
Are you feeling overwhelmed by all of the content you should be producing… and aren’t? Let's face it. We all know how important creating quality content is for our business--the sort of content that shares your message, showcases your expertise, and builds your...
4 Ways to Clarify Your Message
Every brand requires a clear message if it's going to succeed. If you don't clarify your message, it won't be understood or seen, which means your business won't grow. We refer to this clear message as your North Star. It's the guiding light that helps you determine...
![How to Launch Like a Leader [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/1-3.png)
How to Launch Like a Leader [VIDEO]
The word "launch" brings up all sorts of different emotions. Fear, anxiety, excitement. Your reaction will probably vary depending on whether you've run a launch before or not, what your results were, and what your energy levels are. A launch that feels fun rather...
![Can Introverts Be Leaders? [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/2-3.png)
Can Introverts Be Leaders? [VIDEO]
Are you an introvert? I'm willing to bet the answer is 'yes' if you've found your way to this post. And I'm also willing to bet you're wondering about whether introverts have the chops to be leaders. After all, most leadership seems to come from loud, confident people...
![The Power of Self-Talk [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/3-3.png)
The Power of Self-Talk [VIDEO]
How we talk to ourselves makes a difference. It can lift us up, or it can tear us down into itty-bitty pieces of meh. It can translate into actions that help us move forward, or actions that leave us feeling stuck. This is the power of self-talk and the...
![The Mind of a Leader [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/4-3.png)
The Mind of a Leader [VIDEO]
What does the mind of a leader look like? In Episode 18 of The Leadership Forum we're chatting with Lisa Carpenter about how a leader's mind works and how it impacts their message. Join us as we talk about: How a leader’s mind works and how you can cultivate a...
How Do You Know Your Message Needs To Evolve?
A clear message is the difference between a business that thrives and one that barely survives. Why? Because clarity is what allows your audience to know who you are and how you can help them. But messaging isn't stagnant. It shifts and grows with us...
![How Has Your Audience Evolved? [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2018/07/2-4.png)
How Has Your Audience Evolved? [VIDEO]
Audience evolution happens when the people you serve shifts over time. When this happens, it's more important than ever to create clear messaging. Has your audience changed since you started your business? If you've gotten more specific on who your target audience is,...
![What to Do When You’ve Evolved as an Entrepreneur [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2018/07/3-4.png)
What to Do When You’ve Evolved as an Entrepreneur [VIDEO]
It's inevitable that our entrepreneurial journey will result in a few shifts and changes. After being in business for a while, you may look back on the early stages of business and barely recognize yourself (or your business). But if you're not taking the time to...
![Micro Pivots and Entrepreneurs [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2018/07/4-4.png)
Micro Pivots and Entrepreneurs [VIDEO]
This week in the Thought Leaders Think Tank community, we've been talking about micro pivots. There comes a time within our personal or professional lives when things feel "off" or stagnant. A micro pivot is a sliiiiight shift within the way we're doing things to...
![Personal & Professional Boundaries as a Leader [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/1-5.png)
Personal & Professional Boundaries as a Leader [VIDEO]
In order to create the positive change and forward momentum we want to see in the world and the people in our sphere of influence, we can't hide behind "shoulds" and false images. The more we embrace our stories, our realness, and our values, the more we're able to...
![Learn How to be More Flexible as a Leader [Video]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/2-5.png)
Learn How to be More Flexible as a Leader [Video]
In the Thought Leaders Think Tank community, we talked about flexibility and thought leadership. As entrepreneurs and leaders we can become very inflexible. We get into a "It's my company and it needs to be done this way!" kind of mindset so easily. But...
![How to Conduct Market Research [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/3-5.png)
How to Conduct Market Research [VIDEO]
Hello leaders! Welcome to the eighth episode of the Leadership Forum. This episode is all about how to deeply understand your audience through market research. {Want to catch us when we go live? Head on over to the Thought Leaders Think Tank} Whoever you serve, it's...
![Making Decisions as a Leader [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/4-5.png)
Making Decisions as a Leader [VIDEO]
This week, in the Thought Leaders Think Tank community, we're talking about how to step up and make decisions (both personal and professional). So often we feel paralyzed by the options available to us, but a leader knows how to make the best possible decisions for...