The Blog

How to Make Writing Your Business {Without Needing a Plan B}

How to Make Writing Your Business {Without Needing a Plan B}

Do you consider writing your business? If you run a company like we do, the answer’s a pretty obvious and resounding ‘yes’. But it’s not always such a simple answer. Writers {and other creatives} aren’t always taken seriously, and that can impact how you perceive your...

read more
EPISODE 21: Knowing Your Worth as a Content Creator

EPISODE 21: Knowing Your Worth as a Content Creator

Learn how to know your own worth as a content creator. In this episode we will cover: How we got started as writers The culture of undervaluing creatives How to know your own worth as a content creator Questions to ask yourself to make sure you’re valuing your...

read more
EPISODE 20: Upholding Boundaries as a Content Creator

EPISODE 20: Upholding Boundaries as a Content Creator

Learn how to uphold boundaries as a content creator. In this episode we will cover: Why setting boundaries is important Types of boundaries content creators can set How to establish and reinforce boundaries Compromise and boundaries Content creators often worry laying...

read more
Get to Know North Star: COO Brigid Ward

Get to Know North Star: COO Brigid Ward

It’s time to get to know North Star!  Each month, we’ll introduce you to one of our amazing team members. Today you’ll meet Brigid Ward, our incredible Chief Operating Officer (COO). Brigid joined North Star in January 2017 as the company’s online business manager,...

read more
EPISODE 19: Building a Referral Network as a Content Creator

EPISODE 19: Building a Referral Network as a Content Creator

Learn how to build a referral network as a content creator. In this episode we will cover: What a referral network is Why a referral network is valuable to content creators How to establish a referral network How to maintain referral relationships Networking: it’s not...

read more
Get to Know North Star: CEOs Jessi Honard + Marie Parks

Get to Know North Star: CEOs Jessi Honard + Marie Parks

It’s time to get to know North Star!  Each month, we’ll introduce you to some of our amazing team members. We’re kicking things off with our intrepid CEOs, Jessi Honard + Marie Parks.  Jessi and Marie, two friends who’d bonded over a love of Animorphs and the...

read more
3 Examples of Evergreen Content to Create + Update

3 Examples of Evergreen Content to Create + Update

When it comes to content creation, the rule less is more applies. Even if you love writing up new blogs, emails, or social media posts, you don't want to put yourself in a situation where everything screeches to a halt when inspiration dries up (or when you're too...

read more
Content Marketing During a Crisis

Content Marketing During a Crisis

When a crisis hits, how do you respond?  The world is experiencing the unprecedented impact of a global pandemic. Businesses are closing, people are being told to stay home, and everyone is reeling. Emotions are high. Uncertainty is status quo.  So how do you, the...

read more
The Origin Story: What it Is {+ When to Use It}

The Origin Story: What it Is {+ When to Use It}

Superbowl Sunday just wrapped up. Amidst the feelings about the game itself and the MANY opinions about the half-time show {Mine? Rock it, ladies.}, there’s a familiar debate taking place online. It’s the Great Commercial Debate. Which Superbowl commercial was the...

read more
[1 min. Video] When Your CMS Feels Like a #Fail

[1 min. Video] When Your CMS Feels Like a #Fail

Does your content marketing strategy feel like a big fail? Have you spent hours on creating a content plan, but the only person visiting your website is your mom? So NOW what? Don't despair! Check out this quick video for tips on hanging in there {and what to do in...

read more
{What to Do} When Your Content Marketing Plan Falls Flat

{What to Do} When Your Content Marketing Plan Falls Flat

Organic traffic remains one of the most powerful methods for driving traffic, and it’s full of bright, shiny promises. Pageviews in the hundreds of thousands {millions, even!}, social media followings that worship your brand, and email lists so long they resemble a...

read more
5 Brand Stories to Improve Your Content Marketing Strategy

5 Brand Stories to Improve Your Content Marketing Strategy

In the fiction writing world {and high school English} there’s a common phrase: “Show, don’t tell”.  This refers to the fact that it’s WAY more compelling to write something like, “the icy cold metal of the doorknob bit into her fingertips as she twisted the handle,”...

read more
Why You Need a Content Marketing Strategist {Stat!}

Why You Need a Content Marketing Strategist {Stat!}

Business owners wear a lot of hats, some of them more glamorous than others. From being Content Marketing Strategist to Chief Sweeper Upper, when you’re the CEO, you often do it all. If you’re a 6, 7, or 8-figure income CEO, we’re guessing you’re pretty dang talented....

read more
Leverage Your Impact {in your Digital Content Marketing}

Leverage Your Impact {in your Digital Content Marketing}

So we’re pretty sure you’re hiding something, and we’re here to tell you that we know ALL about it. Okay, well, we don’t know all about it yet, but we will! {If you take our advice, that is…}  How do we know? Because we’ve worked with people like you before. We know...

read more
Using the Art of Storytelling to Scale + Impact

Using the Art of Storytelling to Scale + Impact

Before we jump into how you can leverage the art of storytelling in your branding, let’s start with a little “Once Upon a Time.” {See? We take our own advice!} A long time ago in a far away land {also known as Texas}, we decided to take a huge risk and go into...

read more
Pushing Pause for Greater Profit {+ customer retention}

Pushing Pause for Greater Profit {+ customer retention}

For most of you who are CEOs of established businesses, running hard is never a problem. It’s never a question of whether or not you are going to go after everything you can with EVERYTHING in you.  In fact, one of the reasons you have been so successful is due to...

read more
The Value in Values: Building Client Loyalty

The Value in Values: Building Client Loyalty

We talk a lot in this business about “the why behind your what.” In building client loyalty, it’s so important to communicate to your audience the stories behind the business you’re running, because it’s those stories that endear you to your audience as you share...

read more