The Blog

The Value in Values: Building Client Loyalty

We talk a lot in this business about “the why behind your what.” In building client loyalty, it’s so important to communicate to your audience the stories behind the business you’re running, because it’s those stories that endear you to your audience as you share...

read more

How to Outsource Your Content {without fear}, Part 2

As an established entrepreneur, you already have your plate full with running your business, being the visionary, and managing the million other hats you wear throughout the day. However, regardless of how awesome your big idea is or how unique your services, if...

read more

How to Outsource Your Content {without fear}

One of the things we hear all the time from CEOs is that they’re afraid to hand off their content writing to an outside source. Why? Because they’re afraid of losing their voice. If that makes you think of Disney’s The Little Mermaid, where Ariel gives her voice to...

read more

Why We’re Closing Our Facebook Group

Yep, it’s true. Another Facebook group is biting the dust, and it’s ours. We’ve been going back and forth on this decision for awhile now, and it’s become clear that this is the right move for us. As we transition to shut down the Thought Leaders Think Tank, it was...

read more

North Star is growing again! Meet Josh and Natalee

With some truly incredible clients on our roster, since late 2018, North Star has fully embraced an agency model. It's allowing us to support bigger projects, wider scopes, and more clients… all while continuing to give you the intimate, personalized, strategy-driven...

read more

Why Your Brand Marketing Strategy is Falling Flat

Developing a brand identity? Yeah, it’s hard. You’re an entrepreneur. A thought leader. A world changer. And you’re doing your dangdest to leverage your brand strategy to knock it out of the park. But being a world changer and a thought leader can be a little...

read more

2018 Wrap-Up: The Good, the Bad, and the Ugly

Happy New Year! Now that we’ve toasted, watched the ball drop, and sung Auld Lang Syne to our hearts’ content, it’s time to talk 2019. But first, we wanted to do a 2018 wrap-up of our business. We've found that it can be super helpful to see what went well and what...

read more

Create Copy that Connects through Gratitude [Video]

This holiday season (whether you're celebrating or not) is a great time to let the people in your world know how grateful you are for them. And when your copy and content reflect your love and appreciation for your audience, everyone wins. In Episode 24 of the...

read more

Our team is growing!

You know those moments when you can feel a big shift is happening? You’re left with two options—ignore it and hide, or embrace it and see what happens. Your business {and your message} can’t reach its full potential if you don’t allow ourselves to grow. This year,...

read more

How Messaging and Marketing Go Hand-in-Hand

You get it. You’ve read our blogs, you’ve watched our videos, you understand the importance of whittling down your message to a clearly defined something. Pillars, Vision, Mission, check. {No clue what we’re talking about? Check here.} But did you realize that having...

read more

How To Cull Your List Without Killing Your Biz [VIDEO]

So you've built an email list. Congratulations! Building an audience is one of the most important pieces of getting your message out to the world.  Unfortunately, you may have noticed that your hard-earned subscribers aren't exactly engaging. When this happens,...

read more

How to Cure Content Overwhelm [VIDEO]

Are you feeling overwhelmed by all of the content you should be producing… and aren’t? Let's face it. We all know how important creating quality content is for our business--the sort of content that shares your message, showcases your expertise, and builds your...

read more

4 Ways to Clarify Your Message

Every brand requires a clear message if it's going to succeed. If you don't clarify your message, it won't be understood or seen, which means your business won't grow. We refer to this clear message as your North Star. It's the guiding light that helps you determine...

read more

How to Launch Like a Leader [VIDEO]

The word "launch" brings up all sorts of different emotions. Fear, anxiety, excitement. Your reaction will probably vary depending on whether you've run a launch before or not, what your results were, and what your energy levels are. A launch that feels fun rather...

read more

Can Introverts Be Leaders? [VIDEO]

Are you an introvert? I'm willing to bet the answer is 'yes' if you've found your way to this post. And I'm also willing to bet you're wondering about whether introverts have the chops to be leaders. After all, most leadership seems to come from loud, confident people...

read more

The Power of Self-Talk [VIDEO]

How we talk to ourselves makes a difference. It can lift us up, or it can tear us down into itty-bitty pieces of meh. It can translate into actions that help us move forward, or actions that leave us feeling stuck.  This is the power of self-talk and the...

read more

The Mind of a Leader [VIDEO]

What does the mind of a leader look like? In Episode 18 of The Leadership Forum we're chatting with  Lisa Carpenter about how a leader's mind works and how it impacts their message. Join us as we talk about: How a leader’s mind works and how you can cultivate a...

read more