The Blog
How to Defeat Content Creator Burnout
The old adage ‘content is king’ has turned business owners everywhere into loyal subjects, frantically sending emails, posting TikToks, and blasting blogs. Unfortunately, content is a hungry king, and the constant demand for “more” has led entrepreneurs to slowly but...
An Interview with Mike Michalowicz: Clockwork, Revised + Expanded: Design Your Business to Run Itself
Running a business takes a lot of time and energy. Between content creation, business strategy, client delivery, sales conversations, relationship building, and the eight million other things to do… it’s no wonder we’re tired. Luckily, this is the exact problem Mike...
How to Create a Content Strategy That Works + 5 Myths to Avoid
Do you have a good handle on your content strategy? When thinking about how to create a content strategy that works, there are a lot of intricate details to consider... and there's a lot of bad information out there. It can be hard to sift through all of the "shoulds"...
Brand Voice: What it Is {and Why You Need It}
"What is brand voice and why do I need it?" is a question we are often asked by fellow entrepreneurs. It's true that there are so many issues to consider when running a successful business, but Brand Voice is something that can't be neglected in an effective...
What North Star Is Reading in 2021
We recently asked our audience, What books are you reading that you recommend? Well, you all DELIVERED. 📚 We want to share with you which books your fellow North Star audience members have their noses in right now. (This is a long list, so hang tight!) And please head...
Get to Know North Star: Content Writer Jessica Lancaster
It’s time to get to know North Star! Today you’ll meet Jessica Lancaster, one of our awesome content writers and editors. Jessica grew up in a suburb of Chicago, Illinois, later moving to North Carolina {coincidentally, right around where Marie grew up!}. She attended...
Get to Know North Star: Content Writer Madeline Crone
It’s time to get to know North Star! Today you’ll meet Madeline Crone, one of our amazing content writers and editors. Madeline grew up in a suburb of Columbus, Ohio. After venturing to Western Massachusetts to attend Mount Holyoke College, she returned to the...
How To Actually Make Money Copywriting
Are you a copywriter guilty of Googling “how much to charge for a blog post”? Yeah, we’ve been there too. There’s a lot of confusion surrounding pricing yourself as a writer. People charge by the word, by the hour, by the project, or by some combination of all three....
Get to Know North Star: Content Writer Stephanie Stillings
It’s time to get to know North Star! Today you’ll meet Stephanie Stillings, one of our talented copywriters and editors. Born and raised in Southern California, Stephanie has spent her entire career working in and around marketing and branding, as a...
Get to Know North Star: Project Manager Natasha Singh
It’s time to get to know North Star! Each month, we’ll introduce you to one of our amazing team members. Today you’ll meet Natasha Singh, one of our fantastic project managers. Natasha joined North Star in 2019 as its first dedicated project manager, and...
EPISODE 28: Evolving Your Content Creation Business
In this episode we will cover: Developing a vision for your business Understanding how your business needs change over time Evolving your business to play to your strengths Anticipating the need for future change Change can be scary, especially when it comes to your...
EPISODE 27: Boundaries, Boundaries, Boundaries
In this episode we will cover: Why setting boundaries is important Identifying points of frustration as indicators you need a new boundary How to establish and reinforce boundaries The boundaries “gut check” The boundaries “logic check” Boundaries, boundaries,...
How To Network + Build Relationships As A Content Creator
Attention writers: networking isn’t your enemy. We know it can feel like that sometimes. If you’re an introvert like us, putting yourself out there can be scary. {We’ve psyched ourselves up for more video calls this past year than we’ve probably done in the rest of...
EPISODE 26: How to Retain Writing Clients
Learn how to invest in existing relationships and retain writing clients. In this episode we will cover: Getting your business out of feast-or-famine mode Finding opportunities for growth in existing relationships Planning for retention Clonable clients Looking at...
EPISODE 25: Create An Unforgettable Client Journey
In this episode we will cover: Your client’s journey, from onboarding to offboarding Why optimizing and streamlining the client journey is important How to evaluate the client journey within your business Finding what works for you and for your clients Is your...
Get to Know North Star: Content Writer Natalee Walker
It’s time to get to know North Star! Each month, we’ll introduce you to one of our amazing team members. Today you’ll meet Natalee Walker, one of our awesome content writers. Natalee’s love of writing {and good ‘ol fashioned detective work} has taken her from...
EPISODE 24: Price Yourself for Success
In this episode we will cover: Pricing-first vs. income-first models Rejecting the “starving artist” narrative Benefits of re-evaluating your pricing structure Specific steps to follow to price yourself for success If you’re in a creative field, you’ve probably heard...
EPISODE 23: Get Your Process Out of Your Head
In this episode we will cover: Content creation isn’t an abstract concept How to find and define your content creation process How having a process benefits you How having a process benefits your clients What’s your process for content creation? A lot of creatives...
How to Make Writing Your Business {Without Needing a Plan B}
Do you consider writing your business? If you run a company like we do, the answer’s a pretty obvious and resounding ‘yes’. But it’s not always such a simple answer. Writers {and other creatives} aren’t always taken seriously, and that can impact how you perceive your...
EPISODE 22: Creating Consistent Messaging for Your Business
Learn why creating consistent messaging for your business can help you as a content creator. In this episode we will cover: How we became known for consistency How messaging consistency helps you as a content creator How to clarify your message The loudest voice...
EPISODE 21: Knowing Your Worth as a Content Creator
Learn how to know your own worth as a content creator. In this episode we will cover: How we got started as writers The culture of undervaluing creatives How to know your own worth as a content creator Questions to ask yourself to make sure you’re valuing your...