by North Star Team | Nov 5, 2019 | Messaging, Strategy
In the fiction writing world {and high school English} there’s a common phrase: “Show, don’t tell”. This refers to the fact that it’s WAY more compelling to write something like, “the icy cold metal of the doorknob bit into her fingertips as she twisted the handle,”...
by North Star Team | Oct 22, 2019 | Messaging, Strategy
Business owners wear a lot of hats, some of them more glamorous than others. From being Content Marketing Strategist to Chief Sweeper Upper, when you’re the CEO, you often do it all. If you’re a 6, 7, or 8-figure income CEO, we’re guessing you’re pretty dang talented....
by North Star Team | Aug 21, 2019 | Strategy
So we’re pretty sure you’re hiding something, and we’re here to tell you that we know ALL about it. Okay, well, we don’t know all about it yet, but we will! {If you take our advice, that is…} How do we know? Because we’ve worked with people like you before. We know...
by North Star Team | Aug 7, 2019 | Messaging
Before we jump into how you can leverage the art of storytelling in your branding, let’s start with a little “Once Upon a Time.” {See? We take our own advice!} A long time ago in a far away land {also known as Texas}, we decided to take a huge risk and go into...
by North Star Team | Jul 16, 2019 | Messaging, Strategy
For most of you who are CEOs of established businesses, running hard is never a problem. It’s never a question of whether or not you are going to go after everything you can with EVERYTHING in you. In fact, one of the reasons you have been so successful is due to...
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