by North Star | May 1, 2023 | Content Strategy
Do you have a good handle on your content strategy? When thinking about how to create a content strategy that works, there are a lot of intricate details to consider… and there’s also a lot of misleading information out there. It can be hard to sift through all of...
by North Star | Apr 6, 2023 | Messaging
Whether you realize it or not, your brand has a message. Simply by existing, you’re putting a message out into the universe about who you are, what you do, and why you do it. This message is your North Star. It’s the guiding light that helps you determine...
by North Star | Mar 27, 2023 | Content Strategy
Dr. Sonia Chopra has been working with North Star Messaging + Strategy to develop her content plan since 2017. She’s a board-certified endodontist, business owner, and founder of E-School, an online endodontic continuing education program for general dentists....
by North Star | Feb 28, 2023 | Copywriting
In the world of marketing and copywriting, pain points pop up everywhere. Like a middle school bully, pain points lurk around every corner, ready to remind leads exactly what they stand to lose if they don’t invest in that specific product or service. Writing about...
by North Star | Jan 9, 2023 | Copywriting
If the headlines are to be believed, robots are coming for writers. The new tool ChatGPT made a big impression recently, showing off everything from coding to creative writing. And we’ve gotta admit… it’s good. Which understandably led to a conversation in our company...
