by North Star | Feb 28, 2023 | Copywriting, Strategy
In the world of marketing and copywriting, pain points pop up everywhere. Like a middle school bully, pain points lurk around every corner, ready to remind leads exactly what they stand to lose if they don’t invest in that specific product or service. Writing about...
by North Star | Jan 9, 2023 | Copywriting, Strategy
If the headlines are to be believed, robots are coming for writers. The new tool ChatGPT made a big impression recently, showing off everything from coding to creative writing. And we’ve gotta admit… it’s good. Which understandably led to a conversation in our company...
by North Star | Jul 28, 2022 | Copywriting, Messaging, Strategy
Do you have a good handle on your content strategy? When thinking about how to create a content strategy that works, there are a lot of intricate details to consider… and there’s a lot of bad information out there. It can be hard to sift through all of the...
by North Star | Jul 14, 2022 | Messaging
“What is brand voice and why do I need it?” is a question we are often asked by fellow entrepreneurs. It’s true that there are so many issues to consider when running a successful business, but Brand Voice is something that can’t be neglected...
by North Star | Jul 12, 2022 | Copywriter Collaborative, Podcast
EPISODE 95: STABLE: Your Next Steps for a STABLE Writing Business What does it mean to have a truly STABLE writing business? Over the past six episodes we’ve talked through all six elements: Strategic, Targeted, Appreciated, Boundaried, Lucrative, and Energizing. As a...
