by Megan DeCleene | Sep 27, 2023 | Content Strategy
About Joe Lapin Joe Lapin is currently the Vice President of Marketing at Bisk, online learning service provider. Prior to this role, he founded Campbell Learn, a consulting firm that specialized in enrollment marketing in higher education. They leveraged the power of...
by Megan DeCleene | Jul 4, 2023 | Email Marketing
Email newsletters can be a powerful tool, which is why they’re an extremely popular strategy, especially among B2B businesses. Recent research shows that as many as 42% of customers actually prefer to be reached via newsletters. But taking full advantage of...
by Megan DeCleene | Jun 20, 2023 | Content Strategy
HOW STRATEGIC CONTENT CAN ELEVATE PROSPECTIVE CLIENTS’ TRUST About Michael Sablone Michael Sablone is the founder, owner, and operator of Compiled Rogue, a lean agency of elite developers who build, maintain, and improve marketing website platforms. Since 2022,...
by Megan DeCleene | Jun 13, 2023 | Launches
When it comes to launches, one of the biggest hurdles is reaching a wide enough audience to ultimately hit your sales goals. If you don’t generate enough initial interest, you’ll have few people ready to convert by the time you open your cart. ...
by Megan DeCleene | May 30, 2023 | Content Strategy, Launches
One of the benefits of using a live launch model is that you have the opportunity to review your sales funnel strategy between each launch. By evaluating your metrics, you can see what worked, what didn’t, and what you can make even better the next time around...
