by Marie Parks | Jul 6, 2021 | Podcast
EPISODE 41: Copywriting Characters: Embodying the Nurturer Voice In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize a Nurturer voice The strengths of a Nurturer voice The challenges of a Nurturer...
by Marie Parks | Jun 22, 2021 | Podcast
EPISODE 39: Copywriting Characters: Owning the Rebel Voice In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize a Rebel voice The strengths of a Rebel voice The challenges of a Rebel voice How to...
by Marie Parks | Jun 8, 2021 | Podcast
EPISODE 37: Messaging a Give-Back Strategy In this episode we will cover: Reasons brands hesitate to discuss their giveback strategy Why talking about giving back isn’t taboo How to align your messaging and values with a cause How giveback campaigns benefit your...
by Marie Parks | Jun 1, 2021 | Podcast
EPISODE 36: Who Is Your Messaging Calling In? In this episode we will cover: How word choice affects your audience Clarifying your messaging Transitioning your messaging with your audience The ICA and messaging Making messaging reflect your values Do you know who your...
by Marie Parks | May 18, 2021 | Podcast
EPISODE 34: Giving and Receiving Content Feedback In this episode we will cover: The four types of people giving content feedback A writer’s dream feedback goals Figuring out what’s breaking down in your critique process Ways to turn vague or unhelpful feedback into...
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