EPISODE 5: Core Stories Every Brand Needs

EPISODE 5: Core Stories Every Brand Needs

EPISODE 5: Core Stories Every Brand Needs In this episode we will cover: Using storytelling as a strategy for relational connection Identifying the 5 story types (with examples) How to select your best stories for content marketing Practical tips for putting your...
EPISODE 3: Meet Your Co-host, Marie Parks

EPISODE 3: Meet Your Co-host, Marie Parks

EPISODE 3: Meet Your Co-host, Marie Parks In this episode we will cover: Jessi + Marie – a decade of friendship What Marie loves about North Star How interviewing brilliant doctors propelled her to do what she does now How marketing + development converge in...
EPISODE 1: What Is Brand Voice and Why Does It Matter?

EPISODE 1: What Is Brand Voice and Why Does It Matter?

EPISODE 1: What Is Brand Voice and Why Does It Matter? In this episode we will cover: How we define “brand voice” What happens if you don’t have a clearly defined brand voice?  Can a big company have a specific brand voice?  Building brand recognition Real benefits of...
How to Cure Content Overwhelm [VIDEO]

How to Cure Content Overwhelm [VIDEO]

Are you feeling overwhelmed by all of the content you should be producing… and aren’t? Let’s face it. We all know how important creating quality content is for our business–the sort of content that shares your message, showcases your expertise, and...