by Jessi Honard | Jun 15, 2021 | Podcast
EPISODE 38: Should You Document Your Client’s Brand Voice? In this episode we will cover: Our company history with brand voice How tapping into brand voice benefits writers How tapping into brand voice benefits businesses The basic 3-step process for documenting brand...
by Jessi Honard | May 25, 2021 | Podcast
EPISODE 35: Communicating Reasonable Content Expectations In this episode we will cover: What content creators can and can’t promise their clients Managing client expectations for content Setting clear boundaries Getting content expectations into your contract...
by Jessi Honard | May 11, 2021 | Podcast
EPISODE 33: Managing the Client-Writer Relationship In this episode we will cover: Examining our assumptions and beliefs about the client-writer relationship Understanding and balancing power dynamics Using Brand Voice to strengthen communication Maintaining and...
by Jessi Honard | Apr 27, 2021 | Podcast
EPISODE 31: The Two Types of Content Creators (Task-Focused + Strategy-Focused) In this episode we will cover: Task-focused vs. strategy-focused content creators Determining what kind of content creator you are Using Brand Voice in both types of content creation...
by Jessi Honard | Apr 13, 2021 | Podcast
EPISODE 29: Fixing Feast or Famine Cycles In this episode we will cover: What a feast-or-famine cycle is Why feast-or-famine cycles challenge your business Ways to structure your business to escape feast-or-famine Reinforcing that escape in your content Here’s a...
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