by Jessi Honard | Sep 21, 2023 | Email Marketing, Thought Leadership
So you’ve built an email list. Congratulations! Building an audience is one of the most important pieces of getting your message out to the world. Unfortunately, you may have noticed that your hard-earned subscribers aren’t exactly engaging. When this happens, it...
by Jessi Honard | Sep 5, 2023 | Launches
The word “launch” brings up all sorts of different emotions: fear, anxiety, excitement. Your reaction will probably vary depending on whether you’ve run a launch before, what your results were, and what your energy levels are. A launch that feels fun rather than...
by Jessi Honard | Jun 5, 2023 | Content Strategy
Your business didn’t just appear out of thin air. Who you are today is a product of your entire journey, and that means you have some compelling brand stories to tell that can serve as powerful tools in your content marketing strategy. But which stories you...
![How to Conduct Market Research [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2023/05/Featured-Image-Template-1080x675.png)
by Jessi Honard | May 16, 2023 | Thought Leadership
Conducting market research is something all business owners should engage in from time to time. When you’re clear on who your audience is, what they want, and what they need, you can create content that builds stronger relationships and produces a higher ROI. ...
by Jessi Honard | Nov 23, 2021 | Podcast, Thought Leadership
EPISODE 61: How to Balance Creative and Professional Writing Learn how to balance creative and professional writing. In this episode we will cover: Context switching from creative to professional writing Combating writer’s guilt with time management Maintaining...
