Updates to North Star in 2024

Updates to North Star in 2024

There’s a change in the stars! A big shift is happening at North Star. And, like any changes, it’s not without growing pains. Or, in this case, shrinking pains. On February 1, 2024, North Star will shift away from the agency-style business model we’ve relied on since...
How to Launch Like a Boss

How to Launch Like a Boss

The word “launch” brings up all sorts of different emotions: fear, anxiety, excitement. Your reaction will probably vary depending on whether you’ve run a launch before, what your results were, and what your energy levels are. A launch that feels fun rather than...
How to Conduct Market Research [VIDEO]

How to Conduct Market Research [VIDEO]

Conducting market research is something all business owners should engage in from time to time. When you’re clear on who your audience is, what they want, and what they need, you can create content that builds stronger relationships and produces a higher ROI. ...