by Jessi Honard | Jan 16, 2024 | North Star
There’s a change in the stars! A big shift is happening at North Star. And, like any changes, it’s not without growing pains. Or, in this case, shrinking pains. On February 1, 2024, North Star will shift away from the agency-style business model we’ve relied on since...
by Jessi Honard | Sep 21, 2023 | Email Marketing, Thought Leadership
So you’ve built an email list. Congratulations! Building an audience is one of the most important pieces of getting your message out to the world. Unfortunately, you may have noticed that your hard-earned subscribers aren’t exactly engaging. When this happens, it...
by Jessi Honard | Sep 5, 2023 | Launches
The word “launch” brings up all sorts of different emotions: fear, anxiety, excitement. Your reaction will probably vary depending on whether you’ve run a launch before, what your results were, and what your energy levels are. A launch that feels fun rather than...
by Jessi Honard | Jun 5, 2023 | Content Strategy
Your business didn’t just appear out of thin air. Who you are today is a product of your entire journey, and that means you have some compelling brand stories to tell that can serve as powerful tools in your content marketing strategy. But which stories you...
![How to Conduct Market Research [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2023/05/Featured-Image-Template-1080x675.png)
by Jessi Honard | May 16, 2023 | Thought Leadership
Conducting market research is something all business owners should engage in from time to time. When you’re clear on who your audience is, what they want, and what they need, you can create content that builds stronger relationships and produces a higher ROI. ...
