by Jessi Honard | Feb 24, 2019 | Messaging, Strategy
If you’re an established entrepreneur, you’ve probably heard people talking about “brand voice,” specifically when addressing how to have an effective brand strategy. But if all that talk just leaves you scratching your head, you’re not alone. To simplify, think about...
![How To Cull Your List Without Killing Your Biz [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/1-2.png)
by Jessi Honard | Nov 1, 2018 | Strategy
So you’ve built an email list. Congratulations! Building an audience is one of the most important pieces of getting your message out to the world. Unfortunately, you may have noticed that your hard-earned subscribers aren’t exactly engaging. When...
by Jessi Honard | Oct 1, 2018 | Messaging
Every brand requires a clear message if it’s going to succeed. If you don’t clarify your message, it won’t be understood or seen, which means your business won’t grow. We refer to this clear message as your North Star. It’s the guiding...
![How to Launch Like a Leader [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/1-3.png)
by Jessi Honard | Sep 20, 2018 | Strategy, Thought Leadership
The word “launch” brings up all sorts of different emotions. Fear, anxiety, excitement. Your reaction will probably vary depending on whether you’ve run a launch before or not, what your results were, and what your energy levels are. A launch that...
![Can Introverts Be Leaders? [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/2-3.png)
by Jessi Honard | Sep 10, 2018 | Thought Leadership
Are you an introvert? I’m willing to bet the answer is ‘yes’ if you’ve found your way to this post. And I’m also willing to bet you’re wondering about whether introverts have the chops to be leaders. After all, most leadership seems...
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