EPISODE 69: Avoider Words and Phrases

EPISODE 69: Avoider Words and Phrases

EPISODE 69: Avoider Words and Phrases In this episode we will cover: What is an avoider word or phrase? How to identify your client’s avoider words and phrases  What you can learn from avoider words and phrases Has your client ever left an edit on a word or phrase...
EPISODE 65: 3 Elements Persuasive Copy Needs

EPISODE 65: 3 Elements Persuasive Copy Needs

EPISODE 65: 3 Elements Persuasive Copy Needs In this episode we will cover: What is persuasive copy? The 3 elements of persuasive copy  How to create effective persuasive copy using the 3 elements When North Star started, we initially resisted requests to create...