by Jessi Honard | May 18, 2020 | Messaging
If you’ve spent any time delving into the world of marketing, you’re probably familiar with the concept of including pain points in your copy. Put simply, pain points are the areas where your target audience feels frustrated, vulnerable, or uncertain....
by Jessi Honard | Apr 27, 2020 | Messaging, Strategy, Uncategorized
How often do you refresh your content? We’re talking existing, supposedly evergreen content here — you know, places like your website copy, your email sequences, and your old blog posts. If you’re like most people, this older content tends to gather dust....
by Jessi Honard | May 10, 2019 | Announcements
Yep, it’s true. Another Facebook group is biting the dust, and it’s ours. We’ve been going back and forth on this decision for awhile now, and it’s become clear that this is the right move for us. As we transition to shut down the Thought Leaders Think Tank, it was...
by Jessi Honard | Feb 24, 2019 | Messaging, Strategy
If you’re an established entrepreneur, you’ve probably heard people talking about “brand voice,” specifically when addressing how to have an effective brand strategy. But if all that talk just leaves you scratching your head, you’re not alone. To simplify, think about...
![How To Cull Your List Without Killing Your Biz [VIDEO]](https://www.northstarmessaging.com/wp-content/uploads/2019/01/1-2.png)
by Jessi Honard | Nov 1, 2018 | Strategy
So you’ve built an email list. Congratulations! Building an audience is one of the most important pieces of getting your message out to the world. Unfortunately, you may have noticed that your hard-earned subscribers aren’t exactly engaging. When...
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