by Jessi Honard | Jul 13, 2021 | Podcast
EPISODE 42: Copywriting Characters: Understanding the Scholar Voice In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize a Scholar voice The strengths of a Scholar voice The challenges of a Scholar...
by Jessi Honard | Jun 29, 2021 | Podcast
EPISODE 40: Copywriting Characters: Creating the Artist Voice In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize an Artist voice The strengths of an Artist voice The challenges of an Artist voice...
by Jessi Honard | Jun 15, 2021 | Podcast
EPISODE 38: Should You Document Your Client’s Brand Voice? In this episode we will cover: Our company history with brand voice How tapping into brand voice benefits writers How tapping into brand voice benefits businesses The basic 3-step process for documenting brand...
by Jessi Honard | May 25, 2021 | Podcast
EPISODE 35: Communicating Reasonable Content Expectations In this episode we will cover: What content creators can and can’t promise their clients Managing client expectations for content Setting clear boundaries Getting content expectations into your contract...
by Jessi Honard | May 11, 2021 | Podcast
EPISODE 33: Managing the Client-Writer Relationship In this episode we will cover: Examining our assumptions and beliefs about the client-writer relationship Understanding and balancing power dynamics Using Brand Voice to strengthen communication Maintaining and...
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