by Jessi Honard | Sep 20, 2022 | Copywriting, Strategy
The old adage ‘content is king’ has turned business owners everywhere into loyal subjects, frantically sending emails, posting TikToks, and blasting blogs. Unfortunately, content is a hungry king, and the constant demand for “more” has led entrepreneurs to slowly but...
by Jessi Honard | Aug 23, 2022 | Strategy
Running a business takes a lot of time and energy. Between content creation, business strategy, client delivery, sales conversations, relationship building, and the eight million other things to do… it’s no wonder we’re tired. Luckily, this is the exact problem Mike...
by Jessi Honard | Jul 28, 2022 | Copywriting, Messaging, Strategy
Do you have a good handle on your content strategy? When thinking about how to create a content strategy that works, there are a lot of intricate details to consider… and there’s a lot of bad information out there. It can be hard to sift through all of the...
by Jessi Honard | Jul 5, 2022 | Copywriter Collaborative, Podcast
EPISODE 93: STABLE: Build a Lucrative Writing Business Why’d you start your writing business? We hope that one of the reasons was to provide for yourself while doing something you love. So is your business set up to be lucrative? For many writers, the answer is ‘no,’...
by Jessi Honard | May 3, 2022 | Copywriter Collaborative, Podcast
EPISODE 84: Writing for Sub-Audiences Creating content that connects to your client’s audience is vital. But audiences are nuanced. How do you find a balance? In this episode Jessi will cover: Drill down into your client’s audience subsets. Create flexible and...
