by Jessi Honard | Jan 12, 2021 | Podcast
EPISODE 16: Easy Content Creation Using the STAR Method In this episode we will cover: How to create content that shares stories How to create content that teaches How to create content that asks questions How to create content that responds to your industry and...
by Jessi Honard | Dec 29, 2020 | Podcast
EPISODE 14: Core Content vs. Supporting Content In this episode we will cover: The 5 levels of the marketing funnel What core content is + why you need it What supporting content is + why you need it How to use both core + supporting content to move your audience...
by Jessi Honard | Dec 15, 2020 | Podcast
EPISODE 12: How to Create Compassionate Content During a Crisis, Part II In this episode we will cover: A 3-step framework for responding to a crisis Ways to assess the crisis situation Ways to acknowledge the crisis Ways to act with intention when a crisis happens...
by Jessi Honard | Dec 1, 2020 | Podcast
EPISODE 10: What’s Wrong with the ICA (Ideal Client Avatar) Model? In this episode we will cover: What the ICA model is The strengths and weaknesses of using ICA The difference between demographics and psychographics The Target Audience model Creating content...
by Jessi Honard | Nov 17, 2020 | Podcast
EPISODE 8: What are Content Pillars and Why Do You Need Them? In this episode we will cover: Identifying main topics to keep your content on point What content pillars are NOT Helping your audience make an informed buying decision Is your content linked to offers? ...
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