by Jessi Honard | Jan 18, 2022 | Podcast
EPISODE 69: Avoider Words and Phrases In this episode we will cover: What is an avoider word or phrase? How to identify your client’s avoider words and phrases What you can learn from avoider words and phrases Has your client ever left an edit on a word or phrase...
by Jessi Honard | Jan 4, 2022 | Podcast
EPISODE 67: SOS – An Honest Conversation About Creative Burnout In this episode we will cover: Acknowledging the effects of experiencing a collective global trauma How to view your burnout from a healthier, kinder perspective Tips for navigating through a phase...
by Jessi Honard | Dec 21, 2021 | Podcast
EPISODE 65: 3 Elements Persuasive Copy Needs In this episode we will cover: What is persuasive copy? The 3 elements of persuasive copy How to create effective persuasive copy using the 3 elements When North Star started, we initially resisted requests to create...
by Jessi Honard | Dec 7, 2021 | Podcast
EPISODE 63: SOS – What to Do When Content Strategy Shifts In this episode we will cover: Types of changes that impact content strategy How to manage a sudden shift {without adding extra stress} Ways to mitigate the chaos of future SOS moments As content...
by Jessi Honard | Nov 23, 2021 | Podcast
EPISODE 61: Creating Balance in Your Creative & Professional Writing Life In this episode we will cover: Context switching from creative to professional writing Combating writer’s guilt with time management Maintaining productivity in both...
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