Does Your Message Reflect Your North Star?

You’ve been in business for awhile, and you’re ready to offload your content to the pros. But you want to make sure you do it right.

You want high-quality content that accurately reflects your brand and helps you reach more people, make more money, and expand your impact. All while saving you the time and effort.

That’s where we come in.


  Founded in 2010 by best friends and camping buddies Marie Parks and Jessi Honard, North Star has grown to support hundreds of business owners, organizations, and nonprofits in developing strategic messaging, honing their brand voice, and creating compelling content.

At North Star, we believe your brand’s unique voice deserves to be heard. Over the years, we’ve developed a tested method for accurately capturing and outsourcing Brand Voice, so your content always sounds like you wrote it.

North Star Messaging + Strategy is a women-owned, LGBTQIA+-owned company. Our talented writers are trained in the North Star process, and we treasure our amazing clients.


Jessi Honard, Co-Founder and Co-CEO

Jessi kicked off her career as a high school teacher and then moved into marketing. Her writing has found its way into the pages of magazines and onto the walls of museums, and she’s passionate about sharing the power of clear messaging and strategic content with the world. Since co-founding North Star with her hiking buddy, Marie, Jessi has helped countless business leaders hone their messaging in a way that fits their needs and connects deeply with their audience.

Pronouns: she/her/hers or they/them/theirs

Marie Parks, Co-Founder and Co-CEO

Marie got her professional start in the nonprofit sector as a grant writer, where she learned to merge heart and logic in her writing. She’s carried those skills to North Star, along with the values of respect, transparency, and communication. She lives in Albuquerque, New Mexico with her two dogs, and her favorite activities are reading, hiking, travel, and camping. Outside of work, she writes fantasy novels and loves learning more about the art of storytelling.

Pronouns: she/her/hers

Megan DeCleene, Content Writer

After studying Spanish and linguistics in college and graduate school, Megan began to explore a career in editing and writing.

In 2020, Megan moved to Brazil with her Brazilian husband. When she’s not writing, you can find her dancing (mostly Latin varieties), cooking, reading, playing music, hiking, or enjoying a cup of tea or coffee.

Pronouns: she/her/hers

Maggie Grimason, Content Writer

Maggie is a lifelong lover of the written word. From the time she could hold a pencil, she’s been scribbling stories, and since she learned to read, she has almost always had a book in her backpack, handbag, or back pocket. She’s written for many fields—from travel pieces to science journalism, grants, ad copy, creative nonfiction and even some poetry.

Pronouns: she/her/hers

Erin McIntosh, Project Coordinator

With a background in production and project management, Erin thrives while planning, building, and implementing systems, projects, and creative endeavors. Outside of work, you’ll find Erin immersed in writing and creating worlds and visions of her own, adventuring with her wife, or curling up with her tabby cat and a Russian novel.

Pronouns: She/her/hers

Natasha Singh, Project Manager

Natasha’s love for organization started the first day of preschool, where she brought out her color-coded, tabbed binder, and there was no going back. She has 15+ years of experience managing projects and streamlining processes in multiple industries. When not organizing her world, Natasha enjoys traveling with her husband and 2 kids {and their 2 dogs}.

Pronouns: she/her/hers

Stephanie Stillings, Content Writer

A SoCal native, Stephanie has over a decade of marketing, writing, and project management experience. She’s managed digital + print marketing projects, branding initiatives, and new program launches. She also enjoys marketing writing + editing.

Stephanie attended Occidental College and holds non-profit + business certificates from UCLA Extension. On weekends she’s at the dog park with her furry friend or watching clean beauty reviews on YouTube.

Pronouns: she/her/hers

Haley Stump, Project Coordinator

Haley’s attention to detail and knack for organization has been a theme throughout her life. From family vacations to school and work outings, she has a plan for every occasion. She has years of experience with change implementation and project planning. Coming from a background in healthcare, she loves to make the lives of those around her a little easier. If that can be done with a checklist, even better! She spends her free time playing video games or hanging out with her cat, Linus.

Pronouns: She/her/hers


No business is a-political. If you have a platform, you have a voice, and your message and words {or your silence} have an impact. At North Star, we use our voice to actively celebrate diversity and prioritize inclusivity and equity. 

We actively seek to ensure every employee, contractor, and client — regardless of gender identity, race, ethnicity, national origin, age, sexual orientation, ability, education level, or any other factor — feels valued, respected, and heard.  

Anti-Racism Statement: 

North Star is an anti-racism company. We acknowledge that systemic disenfranchisement, oppression, and discrimination of the Black community occur, and that we must always be vigilant to not perpetuate any of these. And further, it is our responsibility to contribute to actively dismantling them. We are unafraid to be held accountable and promise to correct any missteps with tangible action.

Further, we commit to expending North Star resources to continue our journey towards DEI prioritization and anti-racism by supporting businesses owned by marginalized communities, and contributing to organizations that strive to create equality.


When you solidify the most foundational piece of your business {your message, that is!}, you’ll also help us #ChangeTheStarsOur give-back campaigns focus on three key areas: diversity + inclusion, the environment, and our content scholarship opportunities.

We’re proud to make giving back a part of our business model, and we’re committed to inspiring others to do the same. 


Get started by filling out a quick questionnaire. We’ll be in touch with next steps.