Does Your Message Reflect Your North Star?

You’ve been in business for awhile, and you’re ready to offload your content to the pros. But you want to make sure you do it right.

You want high-quality content that accurately reflects your brand and helps you reach more people, make more money, and expand your impact. All while saving you the time and effort.

That’s where we come in.

WE’VE WALKED THIS PATH

  Founded in 2010 by best friends and camping buddies Marie Parks and Jessi Honard, North Star has grown to support hundreds of business owners, organizations, and nonprofits in developing strategic messaging, honing their brand voice, and creating compelling content.

At North Star, we believe your brand’s unique voice deserves to be heard. Over the years, we’ve developed a tested method for accurately capturing and outsourcing Brand Voice, so your content always sounds like you wrote it.

North Star Messaging + Strategy is a women-owned, LGBTQIA+-owned company. Our talented writers are trained in the North Star process, and we treasure our amazing clients.

MEET THE NORTH STAR TEAM

Jessi Honard, Co-CEO

Jessi kicked off her career as a high school teacher and then moved into marketing. Her writing has found its way into the pages of magazines and onto the walls of museums, and she’s passionate about sharing the power of clear messaging and strategic content with the world. Since co-founding North Star with her hiking buddy, Marie, Jessi has helped countless business leaders hone their messaging in a way that fits their needs and connects deeply with their audience.

Pronouns: she/her/hers or they/them/theirs

Marie Parks, Co-CEO

Marie got her professional start in the nonprofit sector as a grant writer, where she learned to merge heart and logic in her writing. She’s carried those skills to North Star, along with the values of respect, transparency, and communication. Call her a romantic (or a nerd!), but Marie believes the pen is mightier than the sword. Messaging has the power to drive thought leadership. When we showcase our expertise, innovation, and influence, we inspire growth in others and ourselves. 

Pronouns: she/her/hers

Brigid Ward, COO

Passionate, energetic, and full of strategic ideas, Brigid keeps the engines of North Star running. An invaluable member of the team, she gets the job done, whether it’s ensuring workflows are flowing, figuring out the techy bits of a program, or onboarding team members. A wife and mom, when she’s not at her computer she’s cheering them on at soccer or waterpolo or sneaking in a date night with her husband.

Pronouns: she/her/hers

Ana Canon, Social Media Coordinator

Ana Canon is an ambitious mother of two with an intense love for anything related to wellness or self-growth. When she isn’t working on social media marketing, you can find her whipping up a new healthy recipe, going for a run, or writing her blog.

Pronouns: she/her/hers

Madeline Crone, Content Writer

Madeline has wanted to write for a living ever since the third grade, when a classmate watched her struggle to climb the rope in gym class and remarked, “I think she should stick to writing poems.” She took his advice to heart, and has since authored a vast array of stories, essays, poems, parodies, and successful marketing content. When she’s not writing, Madeline can be found reading scary Stephen King books, yelling about feminist theory, or playing with her beloved dog, Pippa. 

Pronouns: she/her/hers

Maggie Grimason, Editorial + Development Manager

Maggie is a lifelong lover of the written word. From the time she could hold a pencil, she’s been scribbling stories, and since she learned to read, she has almost always had a book in her backpack, handbag, or back pocket. She’s written for many fields—from travel pieces to science journalism, grants, ad copy, creative nonfiction and even some poetry.

Pronouns: she/her/hers

Tasha Hairston, Content Writer

Tasha is a writer and artist born and raised within unceded Tongva territory, otherwise known as Los Angeles county. When they aren’t creating, you can find them in the garden, lamenting the inseparability of plants and insects.

Pronouns: they/them/theirs

Jessica Lancaster, Content Writer

Jessica started her writing career in the nonprofit sector, acting as a one-woman communication team for an animal shelter. After moving to Los Angeles, Jessica shifted to entertainment, where she worked as a publicity consultant for companies like Warner Bros. and Amazon Studios. She spends her free time reading, studying linguistics, and enjoying a good binge-watch.
 
Pronouns: she/her or they/them

Mary Grace Miller, Content Writer

Mary Grace Miller brings her experience as an ESL teacher and National Board Certified teacher to her content. An astute writer, she supports our academically-leaning clients  with content that speaks to the nuances of the education industry. She enjoys leveraging her education background to create content that helps students and their families navigate complicated school systems.

Pronouns: she/her/hers

Natasha Singh, Project Manager

Natasha’s love for organization started the first day of preschool {where she brought out her color-coded, tabbed binder} and there was no going back. She has 15+ years of experience managing projects and streamlining processes in multiple industries. When not organizing her world, Natasha enjoys traveling with her husband and 2 kids {and their 2 dogs}.

Stephanie Stillings, Content Editor

A SoCal native, Stephanie has over a decade of marketing, writing, and project management experience. She has managed digital + print marketing projects, branding initiatives, and new program launches. She also enjoys marketing writing + editing.

Stephanie attended Occidental College and holds non-profit + business certificates from UCLA Extension. On weekends she is either at the dog park with her furry friend or watching clean beauty reviews on YouTube.

Pronouns: she/her/hers

Ann Taylor, Project Coordinator

Having spent the majority of the past 20 years working in non-profits, Ann has cultivated strengths in event planning, organizational and fundraising messaging, grant writing, grant management. She approaches her work through the lens of being of service to and supporting the best version of everyone.

A resident of Denver, CO, Ann enjoys skiing, hiking, dancing, scuba diving, live music, dining….basically enjoying all that life has to offer…while also cuddling with her cat and curling up with a book at home.

Pronouns: she/her/hers

Erin Venable, Marketing Advisor

Erin brings over 10 years of marketing, advertising, and public relations experience to North Star. The passion of her life is getting the right message to the right audience. When it comes to copy, you name it, she’s done it: Radio spots, company newsletters, advertising copy, website copy, lead generation e-mails, social media posts, speeches, and more.

Pronouns: she/her/hers

Josh Verlin, Lead Content Writer

A Philadelphia-area native, Josh spent the first part of his professional career as a sportswriter and business owner, covering high school and college basketball in and around Philly. There, he honed his skills in everything from interviewing and storytelling to social media and audience engagement. He is currently enrolled in the SI Newhouse School of Communications at Syracuse University, studying for his Master of Science in Communication. Josh currently lives in the City of Brotherly Love with his wife, Aurora, and their two cats.

Pronouns: he/him/his

Natalee Walker, Content Writer

Natalee is a writer turned social, digital and content marketing pro, who moonlights as a poet. She has experience across the technology, spirituality + wellness, and higher education industries. She’s based in Chicago and can never say no to bookstores, live music, or plant shops.

Pronouns: she/her/hers

AT NORTH STAR, WE BELIEVE: 

No business is a-political. If you have a platform, you have a voice, and your message and words {or your silence} have an impact. At North Star, we use our voice to actively celebrate diversity and prioritize inclusivity and equity. 

We actively seek to ensure every employee, contractor, and client — regardless of gender identity, race, ethnicity, national origin, age, sexual orientation, ability, education level, or any other factor — feels valued, respected, and heard.  

Anti-Racism Statement: 

North Star is an anti-racism company. We acknowledge that systemic disenfranchisement, oppression, and discrimination of the Black community occur, and that we must always be vigilant to not perpetuate any of these. And further, it is our responsibility to contribute to actively dismantling them. We are unafraid to be held accountable and promise to correct any missteps with tangible action.

Further, we commit to expending North Star resources to continue our journey towards DEI prioritization and anti-racism by supporting businesses owned by marginalized communities, and contributing to organizations that strive to create equality.

YOUR MESSAGE SERVES A GREATER PURPOSE

When you solidify the most foundational piece of your business {your message, that is!}, you’ll also help us #ChangeTheStarsOur give-back campaigns focus on three key areas: diversity + inclusion, the environment, and our content scholarship opportunities.

We’re proud to make giving back a part of our business model, and we’re committed to inspiring others to do the same. 

READY TO FIND YOUR NORTH STAR?

Get started by filling out a quick questionnaire. We’ll be in touch with next steps.