by Marie Parks | Dec 28, 2021 | Brand Your Voice, Podcast
EPISODE 66: How to Fight Writer’s Block on a Deadline In this episode we will cover: Managing the pressure to be creative on the clock Tips for writing through a block {even when you reaaaally don’t want to} How to prevent procrastination on future projects...
by Jessi Honard | Dec 21, 2021 | Brand Your Voice, Podcast
EPISODE 65: 3 Elements Persuasive Copy Needs In this episode we will cover: What is persuasive copy? The 3 elements of persuasive copy How to create effective persuasive copy using the 3 elements When North Star started, we initially resisted requests to create...
by Marie Parks | Dec 14, 2021 | Brand Your Voice, Podcast
EPISODE 64: Writing Empathy Points Instead of Pain Points In this episode we will cover: Moving away from the Pain Agitate Solve model Why empathy is so powerful in copywriting How to acknowledge the pain without creating judgement or fear Have you ever come across a...
by Jessi Honard | Dec 7, 2021 | Brand Your Voice, Podcast
EPISODE 63: SOS – What to Do When Content Strategy Shifts In this episode we will cover: Types of changes that impact content strategy How to manage a sudden shift {without adding extra stress} Ways to mitigate the chaos of future SOS moments As content...
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