EPISODE 37: Messaging a Give-Back Strategy

EPISODE 37: Messaging a Give-Back Strategy

EPISODE 37: Messaging a Give-Back Strategy In this episode we will cover: Reasons brands hesitate to discuss their giveback strategy Why talking about giving back isn’t taboo How to align your messaging and values with a cause How giveback campaigns benefit your...
EPISODE 36: Who Is Your Messaging Calling In?

EPISODE 36: Who Is Your Messaging Calling In?

EPISODE 36: Who Is Your Messaging Calling In? In this episode we will cover: How word choice affects your audience Clarifying your messaging Transitioning your messaging with your audience The ICA and messaging Making messaging reflect your values Do you know who your...