by Jessi Honard | Jun 29, 2021 | Podcast
EPISODE 40: Copywriting Characters: Creating the Artist Voice In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize an Artist voice The strengths of an Artist voice The challenges of an Artist voice...
by Marie Parks | Jun 22, 2021 | Podcast
EPISODE 39: Copywriting Characters: Owning the Rebel Voice In this episode we will cover: What content personality is Why we created the Copywriting Character Quiz How to recognize a Rebel voice The strengths of a Rebel voice The challenges of a Rebel voice How to...
by Jessi Honard | Jun 15, 2021 | Podcast
EPISODE 38: Should You Document Your Client’s Brand Voice? In this episode we will cover: Our company history with brand voice How tapping into brand voice benefits writers How tapping into brand voice benefits businesses The basic 3-step process for documenting brand...
by Marie Parks | Jun 8, 2021 | Podcast
EPISODE 37: Messaging a Give-Back Strategy In this episode we will cover: Reasons brands hesitate to discuss their giveback strategy Why talking about giving back isn’t taboo How to align your messaging and values with a cause How giveback campaigns benefit your...
by Jessica Lancaster | Jun 2, 2021 | Announcements
It’s time to get to know North Star! Today you’ll meet Jessica Lancaster, one of our awesome content writers and editors. Jessica grew up in a suburb of Chicago, Illinois, later moving to North Carolina {coincidentally, right around where Marie grew up!}. She attended...
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