by Jessi Honard | Jun 15, 2021 | Podcast
EPISODE 38: Should You Document Your Client’s Brand Voice? In this episode we will cover: Our company history with brand voice How tapping into brand voice benefits writers How tapping into brand voice benefits businesses The basic 3-step process for documenting brand...
by Marie Parks | Jun 8, 2021 | Podcast
EPISODE 37: Messaging a Give-Back Strategy In this episode we will cover: Reasons brands hesitate to discuss their giveback strategy Why talking about giving back isn’t taboo How to align your messaging and values with a cause How giveback campaigns benefit your...
by Jessica Lancaster | Jun 2, 2021 | Announcements
It’s time to get to know North Star! Today you’ll meet Jessica Lancaster, one of our awesome content writers and editors. Jessica grew up in a suburb of Chicago, Illinois, later moving to North Carolina {coincidentally, right around where Marie grew up!}. She attended...
by Marie Parks | Jun 1, 2021 | Podcast
EPISODE 36: Who Is Your Messaging Calling In? In this episode we will cover: How word choice affects your audience Clarifying your messaging Transitioning your messaging with your audience The ICA and messaging Making messaging reflect your values Do you know who your...
Recent Comments