by Jessi Honard | Dec 29, 2020 | Podcast
EPISODE 14: Core Content vs. Supporting Content In this episode we will cover: The 5 levels of the marketing funnel What core content is + why you need it What supporting content is + why you need it How to use both core + supporting content to move your audience...
by Marie Parks | Dec 22, 2020 | Podcast
EPISODE 13: How to Repurpose Old Content for New Situations In this episode we will cover: What content repurposing means How to make repurposing a part of your content strategy Questions to ask yourself when repurposing content Does your content make you sound like a...
by Jessi Honard | Dec 15, 2020 | Podcast
EPISODE 12: How to Create Compassionate Content During a Crisis, Part II Learn how to respond to a crisis through your content. In this episode we will cover: A 3-step framework for responding to a crisis Ways to assess the crisis situation Ways to acknowledge the...
by Marie Parks | Dec 8, 2020 | Podcast
EPISODE 11: How To Create Compassionate Content During A Crisis, Part I In this episode we will cover: The different types of crisis Common businesses responses in times of crisis Ways to prepare your content plan for a crisis The importance of compassion in content...
by Jessi Honard | Dec 1, 2020 | Podcast
EPISODE 10: What’s Wrong with the ICA (Ideal Client Avatar) Model? In this episode we will cover: What the ICA model is The strengths and weaknesses of using ICA The difference between demographics and psychographics The Target Audience model Creating content...
